Digital Marketing Analytics – Session 1

INTRODUCTION

Digital marketing analytics is foundational

to digital marketing because it is the language
used to optimize and connect results across
all digital marketing tactics.
 Digital Marketing Analytics

A Field Focused On The

Measurement, Analysis And
Communication Of Digital Marketing
Data To Inform Effective Decision
Making
 SECTION 1

MARKETING
VALUE CREATION MODEL
Positioning for Apple (iPhone) –
● Fancy segment
● Do not have money problem
● Good camera
● Full proof technology
● Data security
● Travel for business
 SECTION 2

MARKETING’S
EVOLUTION
SECTION 3

DATA
SECTION 4

REPORTS
SECTION 5

DATA ROLES
 DATA LITERACY

Of all the necessary technical skills, data literacy

is paramount.

Data literacy is the ability to interpret, write,

and communicate data contextually; data literacy
is the ability to speak the language of data.
Paid Media
● Search Ads
● SM Ads
● Youtube Ads
● Ecommerce Ads
● Promotional Emails
● Paid influencers
Owned Media
● Website
● Youtube channel
● Blog site
● Social media pages
● Apps
Earned media
● Reviews
● Ratings
● Referrals
● Repost
● Share
● Mentions