UNIVERSITY OF THE COMMONWEALTH CARIBBEAN

UCC ACADEMY

 SPRING  SUMMER  FALL

PEER PRESENTATION
LOCATION: ONLINE

COURSE: PRINCIPLES OF MARKETING

START DATE: MONDAY, DECEMBER 12, 2022, AT 6PM

END DATE: WEDNESDAY, DECEMBER 21, 2022, AT 11PM

LECTURER: SHANTELL CREARY

INSTRUCTIONS

1. Students are required to place themselves in teams of four (4) to five (5).
2. Each team is assigned a question for which they are required to prepare a twenty (20) to twenty-five
(25) minutes presentation.
3. This presentation represents 20 percent of your total course grade and it is mandatory that team
members present or record themselves presenting.
4. At the end of the presentation, a member of the team should Submit in Microsoft PowerPoint format
only to UCC Online (Moodle) or submit via email at screary@faculty.ucc.edu.jm
5. Student submissions will not be accepted by any other method, or after the deadline, or without a
name, and a Did Not Submit grade will be assigned
6. It is the responsibility of each student to ensure access to adequate and consistent internet.
7. Submit only your own attempt of this assessment. Students will be penalized, or submission not
accepted where plagiarism or collaboration has occurred. Do not share this assessment.
 ASSIGNEE QUESTION ASSIGNMENT PRESENTATION DATE
PEER 1
Abbey-Gail Burke Product - # 1 December 12, 2022
Megan Edwards Lynch
PEER 2
Abigail Rule Product - #2 December 12, 2022
Yunetsi Alvarez
PEER 3
Akeem Lewis Product - #3 December 12, 2022
Kameka Afflick
 PEER 4
Anthony Baker Product - #4 December 12, 2022
Chidalu Chukwuemeka
 PEER 5
Careem Barrett Price - #5 December 14, 2022
Odane McFarlane
 PEER 6
David Francis Price - #6 December 14, 2022
Rammon Anderson
 PEER 7
Jodiann Watt Price - #7 December 14, 2022

Shannay Ferguson

PEER 8
Oneil Davis Price - #8 December 14, 2022
Tessa Watson
PEER 9
Orville Butler Place - #9 December 19, 2022

Tashaye Blake

PEER 10
Shane Rowe Place - #10 December 19, 2022
Shaun Rowe
PEER 11
Sherona Strachan Place - #11 December 19, 2022

Noulcea Vernon

PEER 12
Treshana White Promotion - #12 December 21, 2022

Shantell Stewart

PEER 13

Page 2 of 5
Monique Bennett Promotion - #13 & 14 December 21, 2022

Neika Grant

Romaine Dyer

Page 3 of 5
 PRODUCT

1. Define product and describe the major classifications of products and services? Briefly
explain the levels of product and services. How do consumer products differ from
industrial products?

2. Describe the decisions companies make regarding their individual products, and services,
product lines, and product mixes.

3. With the aid of examples, explain the stages of the product life cycle.

4. Identify the four characteristics that affect the marketing of services and the additional
marketing considerations that services require.

PRICE
5. How does value-based pricing differ from cost-based pricing? Discuss how the Internet
has changed pricing competition?

6. What other issues beyond the market and the economy must marketers consider when
setting prices?

7. Compare and contrast market-skimming and market-penetration pricing strategies and

discuss the conditions under which each is appropriate. For each strategy, give an
example of a recently introduced product that used that pricing strategy.

8. Should a company always respond to a competitor’s price cut, and what options are
available if it does decide to respond?

PLACE
9. Describe how marketing channel members add value in the channel of distribution
between manufacturers and consumers.

10. Identify the major channel alternatives open to a company.

11. Discuss the nature and importance of marketing logistics and integrated supply chain
management.

PROMOTION
12. Name and describe the two basic promotion mix strategies. In which strategy is
advertising more important?

13. Examine (Name and describe) the five (5) major promotional tools. With the aid of
examples, discuss which tool is more effective?

14. Identify and discuss the steps in developing effective marketing communication program

Page 4 of 5
 RUBRIC FOR PRESENTATION

CATEGORY SCORING CRITERIA TOTAL SCORE

POINTS

Organization The type of presentation is appropriate for the topic and 5

audience and information is presented in a logical
(5 points) sequence.

Introduction is attention-getting, lays out the problem 10

well, and establishes a framework for the rest of the
Content presentation. There is an obvious conclusion
summarizing the presentation.
(20 points)
Presentation contains accurate information. 10

Presentation Speaker uses a clear, audible voice. Good language 5

skills and pronunciation are used. Delivery is poised,
(10 points)
controlled, and smooth

Visual aids are well prepared, informative, effective, 5

and not distracting. Length of presentation is within the
assigned time limits. Information was well
communicated.

Score Total Points 35

Weightage Total Percentage 20

Page 5 of 5