Address: T1404 B, 2nd Floor, Gali No.

-7,
Wazir Nagar, Kotla Mubarakpur,
New Delhi - 110003
Phone: +91-9891504417
E-mail: momrajadas@gmail.com

Purabi Das
15+ years of experience in Content Management in K-12 Industry across
multiple Digital Platforms (Web, App, Media Streaming Devices)
Objective
To obtain a position that will enable me to utilize my strong management skills, creativity, educational
background, and helps me in making a positive contribution to the organization.

Professional Skills
● Possesses perfect combination of editorial, technological, and research skills
● Expertise in content management, digital learning & assessment solutions, product support,
certified in instructional designing
● Familiarity with Google Analytics, Mixpanel, SEO tools
● Excellent knowledge of Microsoft Office applications such as Excel (Pivot tables, VLOOKUP
etc.), Presentation, MS Word, equation editor like mathtype
● Excellent team player
● Excellent research skills
● Problem solving skills
● Excellent communication skills (written and oral)
● Excellent multi-tasking skills
● Excellent people skills; dynamic; high energy; positive

Professional experience: Total experience: 15+ years

Worked with Diginext Education Pvt. Ltd. (An ESSEL Group Company, Sister concern of Dish TV &
Zee Media) as
- Manager - Content & Product Support, April 2019 to Aug 2021
Managed content of two different platforms –
 1. Self publishing platform – A platform where writers across the world used to write their
articles across different categories like health, education, technology, business etc.
2. Anonymous writing platform – An anonymous writing platform to write your heart out
without the fear of being judged or labeled, a safe place to discuss and overcome mental
health issues.
Responsibilities include
 Author, Speaker/ Influencer Acquisition across the Globe
 Managing content moderation, digital marketing and SEO team
 Organic traffic generation, researching & ranking keywords to no. 1 of Google
 Research, strategic planning, quality checking, managing and maintaining the content
inventories.
 Oversee the content presented on different platforms, across multiple formats.
- Dy. Manager - Content & Development, July 2016 to March 2019

Manage in-house content creation

Managing content team, oversee the content presented on website and blogs, across multiple
platforms and formats. Responsibilities include strategic planning, managing and maintaining the
content inventories.

1. Planning, maintaining schedules, resource allocation and workflow of projects to completion

with in specified budgets and deadlines for the entire content group.
2. To work with internal colleagues to source and develop E-Learning content. Curate and maintain
a suite of e-learning modules that are up to date and quality assured by subject matter experts for
delivery through the host platform.
3. Manage a team of SME ensuring smooth work flow by defining proper process.
4. Work together with other departments and divisions within the organization to identify any
process improvements and improve standards, efficiency and profitability.
5. Enrich App & content market with good digital content.

Vendor/ Publisher Management

1. Execute vendor/ publisher search and select the best one that may be able to meet the
requirements.
2. Research & prepare report/list on different teaching learning methodologies & digital
resources available on Indian/ international market.

Manage Admin Login for Application

Content Subscription, School On boarding, User On-boarding (teacher/ student), Content
Management, Curriculum Creation, and Content Uploading.

Market Research: Finding valuable product/ competitor insight through research

Finalize marketing collaterals like FAQ doc, mailers, demo explainer video/ WBA
Product Management: Help the product team to define user flow, UI/UX, reporting bugs
User’s Acquisition and Engagement: Actively engage with teachers worldwide
Worked with Educomp Solutions Limited as
- Assistant Manager Content & Product Support, May 2011 to Apr 2016 (6 years)

1. Actively involved in Educomp’s flagship solutions – smartclass CTS, Educomp Online

(www.educomponline.com), smartclass tablet, UniClass (Media Streaming Device), Sales
CRM
2. Create corporate manual, product manual, presentation, proposal, training docs etc.
Review & finalize marketing collaterals
3. Conduct and prepare competitive analysis
4. Prepare MIS reports
5. Organise webinar for product training to sales team
6. Plan project schedule and communicate work to project managers
7. Measured & monitored quality control standards/ methodologies
8. Manage a team of Subject Matter Experts of different subjects
9. Maintaining schedules, resource allocation and workflow of projects to completion with
in specified budgets and deadlines for the entire content group
10. Responsible for project coordination, maintenance and management
11. Manage Content for National Level Olympiad
12. Manage in-house content creation for EducompOnline site & SmartClass tablet
13. Execute vendor/ publisher search by selecting & negotiating the best one that may be
able to meet the requirements. Clearly communicate the requirements/ procedures to
the vendor/ publisher
14. Ensure that the vendor delivers the product on time and as per the company standards
15. Finalizing legal documents like agreement, proposal, NDA, EUC, MOU. Managing
payment to vendors
16. Responsible for facilitating market research & preparing report on different hardware,
software, & content available on Indian/ international market like Young Digital Planet,
BBC motion gallery, AmazingEdu etc

- Subject Matter Expert, May 2010 to Mar 2011

1. Managing content.
2. Organizing online educational contests.
3. Answering student's queries (online).
4. Managing freelancers.
5. Defining specs based on educational theories.

Worked with RNIS Academy (Legend Raj Kapoor’s daughter Ritu Nanda’s Company) as Content
Developer (Maths), Apr 2009 to Feb 2010 (11 months)

1. Creating, editing, & proofreading content for IIT JEE, AIEEE, DCE and other competitive
exams.
2. Worked as a freelance content developer in different math content Projects.
Worked with Advantage Learning Systems India Pvt. Ltd. (a subsidiary of Renaissance Learning,
Inc. US, http://www.renlearn.com/) as Content Developer (Maths), Dec 2005 to Mar 2009 (3 years
- 4 months)
1. Involved in content creation, reviewing, editing & programming
2. Training and mentoring new hires
3. Aligning content with the US educational standards
4. Formatting and Importing content
5. Worked on different publisher projects such as Prentice Hall, McDougal, McGraw hill,
Saxon Harcourt etc
Major Projects undertaken as Content Head
1. Populated application with content repository like Videos, WBA, Lesson Plans, Assessments,
Infographics, Web Links etc.
2. Searched and reviewed best content providers for our content market across the Globe.
3. Researched and prepared report on present digital content market scenario
4. Actively involved in Educomp’s Tablet initiative
5. Prepare comparison reports based on market research in terms of hardware, k-12 content.
Analyze tablet apps available across the globe.
6. EduOlympiad 2011-12
Managed content for EduOlympiad, the first technology enabled academic
Olympiad presented by EducompOnline & powered by TATA Docomo for school students
across India. It was conducted over telephone (IVR) and on physical locations for Science &
Maths from classes 4th to 12th.
7. Epub Conversion
Managed conversions of the entire Millennium School Books to epubs (e-book) for
SmartClass tablet
8. School & Stakeholder Database Creation:
Managed & prepared School & Principal contact database of CBSE, ICSE, Group, Diocese &
State Board schools.
9. Business Relation with Publisher
Initiated business relation with renowned Indian school book publishers like Evergreen
Publishers, Ratna Sagar, Selina Publishers, OUP and many more to have their e-books on our
bookstore
10. Content Development Projects
Enriched the EducompOnline portal with different kind of academic and nonacademic
content like videos, tests, games etc for K-12 section

Special Recognition
● Rewarded for extraordinary performance (Sept 2015, Educomp Solutions Ltd.)
● Received Award by Chairman and MD for exceptional performance in Leadership Meet (May
2015, Educomp Solutions Ltd.)
 ● Rewarded for extraordinary performance in managing Olympiad (May 2012, Educomp
Solutions Ltd.)
● Contests got coverage in The Pioneer, Amar Ujala, Hindustan, Dainik Jagran
● Recognized as Performer of the month (Aug & Sept 2009, RNIS Academy)
● Recognized as Miss Perfect (April-July 2009, RNIS Academy)
● Recognized as Employee of the quarter (April-June 2008, ALS India Pvt. Ltd)
● Monthly recognition for project work (March ’08, ALS India Pvt. Ltd)
● International caption contest winner (ALS India Pvt. Ltd)

Additional activities
Member of company’s Event Management Team. Organized various company events like Diwali
celebration, Christmas celebration etc. Winner of Rangoli contest at Educomp.

Education

Examination/ Course Year Board/ University Percentage

Xth 1998 CBSE 65.40%
XIIth 2000 CBSE 72.80%
B.Sc.(Mathematics) 2003 Delhi University 74.56%
M.Sc. (Mathematics) 2005 Delhi University 72.38%
PGD- Instructional Designing 2011 Symbiosis Distinction
Master The Art of SEO From 2018 Udemy Certificate of
A To Z completion

Appreciation earned
2 (two) merit Certificates issued by College Authority for securing 2nd position in B.Sc. (Hons) Math
examination during the year 2002 & 2003.

Hobbies: Research, Singing, Painting

Language Known: English, Hindi, and Bengali