Module Handbook

Module Title:
Creating a Winning Business 1

Module Code:
MN5W50

Module Leader:
Dr. Chahid Fourali

Session: 2022-2023
Teaching period: Spring

Weblearn URL: https://student.londonmet.ac.uk/weblearn/

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Welcome to Creating a Winning Business

Module Booklet Contents

1. Teaching team..........................................................................................................3

2. Module Summary and Description...........................................................................4

Module Learning Outcomes..................................................................................4

Module Syllabus/Content......................................................................................5

3. Indicative weekly teaching programme....................................................................6

4. Attendance and Absence.......................................................................................10

5. Academic Integrity and Plagiarism.........................................................................10

7. Module specification...............................................................................................13

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1. Teaching team

Details of staff teaching on the module

Name Role For advice and feedback hours

please eMail:
Chahid Fourali Module Leader c.fourali@londonmet.ac.uk

Katie Heming Lecturer & Tutor k.heming@londonment.ac.uk

Tutor r.gurung@londonmet.ac.uk
Rudhara Gurung
Tutor s.apio@londonmet.ac.uk
Sarah Apio

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2. Module Summary and Description
Why do some companies succeed while others fail? Are some business ideas
fundamentally better than others? How can you tell which ideas and/or solutions
are worth investing time and money in and which are not?

This module is a key introduction to identifying, critically assessing and developing

new business opportunities. The approaches and processes covered can be applied
equally to new commercial ideas, social enterprises or new ventures within an
existing business.

The foundation of the module is a client brief where you will develop your own
solutions leading to a presentation and designing a consultancy type. At each
stage you will learn the concepts covered in the module by applying them to the
brief.

This module will be delivered through weekly lecture/seminars. The sessions will
consist of a combination of theoretical input and problem-based tasks, supported
by multimedia, including videos, case studies and student-centred discussions.
You absolutely need to attend regularly each week to keep up.

The module is relevant for anyone engaged in business. Those considering starting
their own business, working for an SME or taking on an intrapreneurial role within a
large organisation will find application and a plethora of take-aways.

Module Learning Outcomes

On completion of the module students should be able:

LO1: To demonstrate creativity by applying the Business Model Canvas technique against client
briefs from the SME sector to test viability of concepts and present the initial results in a short video
assuming the role of a consultant to the business

LO2: To demonstrate in a Business Workbook and in-depth evaluation of the client brief business
idea having comprehensively applied the Business Model Canvas technique,

LO3 To explain the outcome of reflective learning during the module in terms of self-development and
future employability.

Module Syllabus/Content
The syllabus examines creativity techniques; the Business Model Canvas approach to
testing the potential viability of a business idea and the importance of self-reflection to
improving your business skills and potential employability.

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3. Indicative weekly teaching programme

The indicative weekly programme shows the topic likely to be covered in each teaching week,
please note that the precise order can change. Check your Weblearn module for up to date
information.

To view the time, date and location of class see your personal timetable available at
https://student.londonmet.ac.uk/timetable
Please note that sessions may be adjusted based on received advice.

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 Teaching Topic / Preparation Seminar topics
Week
Beginning on
Week 1 26 September Introduction to module, entrepreneurship and assignments. Intro by each students
Address queries about the module based on the
Read “Why the Lean Start-up Changes Everything” – Intro session
introductory article. Find link in the Reading section of Intro about “Clarifying your purpose” (see
Weblearn Piloting your purpose document).
Week 2 3 October Importance of innovation and entrepreneurship for SMEs; The shopping list challenge
for on-going business success Focus on generating your own business idea
Work-placements and how to select them Use slide 16 of determining your purpose
Vanessa Airth, Narada Oates (combining passion and impact)
Week 3 10 October Introduction to the importance of creativity and its Explore the BMC approach
application in the real world Select a business idea and practice using it.
The Business Model Canvas (BMC) – developing business If you have selected a business-placement
ideas then produce a BMC to explain its business
model.
Week 4 17 October Live Client Brief (assignment 1) – Handed out and explained - Address queries about the brief
Developing the BMC Value Proposition & identify main (assignment 1)
assumptions for testing - Encourage students to download and read
by next week “Talking to Humans” booklet
on Weblearn.
- Read/address the questions for “Street
Food Now” (see week 3 Weblearn) then

London Metropolitan University | Tower Building | 166–220 Holloway Road | London N7 8DB
Switchboard: +44 (0)20 7423 0000 | londonmet.ac.uk
London Metropolitan University is a limited company registered in England and Wales with registered number 974438 and VAT registered number GB 447 2190 51. Our registered office is at 166–220 Holloway Road, London N7 8DB. London Metropolitan University is an exempt charity under the
Charities Act 2011. Its registration number with HMRC is X6880.
 Teaching Topic / Preparation Seminar topics
Week
Beginning on
read/address questions on the second part.
- If any time left, students should complete
first draft of BMC started on week 3
Week 5 24 October Presentation skills Present the pitch.
Examine Accelerator’s pitch videos. Students work on draft of pitch video script
Work on preparing the pitch for the seminar session. Work on improving the BMC.

Week 6 31 October Enhancement week (no lecture/seminars) Enhancement week (no lecture/seminars)

Week 7 7 November - Problem identification and problem solving Individual Advice & Feedback on video
scripts for assignment 1
(Analogs and antilogs)
Work on their business pitch video
- Further testing of Value proposition

Week 8 14 November Introduction to Assignment 2 (the workbook) Consider the requirements of the workbook
and address queries.
Critically review an example (but do not make
it available to avoid plagiarism of reflective
questions)
Week 9 21 November Testing feedback and competition. Innocent Drinks case study
Assignment 1: Individually Recorded Presentation to be
submitted using the link on Turnitin by 3 p.m. on Friday
25th November
Week 10 28 November Digital marketing Techniques Review SOSTAC model (see Weblearn) in
General feedback on Assignment 1, in class. the light of the work placement
Further Advice & Feedback on Assignment 1

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 Teaching Topic / Preparation Seminar topics
Week
Beginning on
Week 11 5 December Introduction to Entrepreneurial Finance and legal status Work on Assignment 2
alternatives

Week 12 12 December Review session Please arrange appointment with tutor

Advice & Feedback on Assignment 2. Individual
student / Tutor review
Week 13 9 January No lecture Advice & Feedback on Assignment 2. Individual
student / Tutor review
Week 14 16 January Submission Deadline : Assignment 2 to be submitted
using Turnitin by 3 p.m. on Tuesday 17th January 2023

WebLearn / TurnitIn Link

To pass the module you must achieve an overall minimum mark of 40%. If you pass the module on re-assessment,
the component you resit will be capped at a pass mark level of 40%

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 Information on entrepreneurship
You will find a lot of useful information and advice on start-ups at the University’s
Accelerator website – the link is: https://accelerator-london.com/

London Met Big Idea Challenge ( https://accelerator-london.com/students/big-idea-challenge/

)

Whether it’s for a business, a social project, a creative experience or anything else you can
imagine, we want to know about it! Share in £30,000 worth of cash and other prizes up for
grabs!

The competition is open to all London Met students, graduates and staff, and our 3
competition categories – Creative, Commercial & Social Impact – mean that you can enter
any type of idea, whether it’s a killer new business, a mind-blowing creative experience, or a
worthwhile social project. The ideas you can enter are limited only by your imagination!

London Met Launch Pad (https://accelerator-london.com/students/launchpad/ )

Run by our Accelerator, Launchpad is London Met’s flagship business start-up programme.
Delivered in one-day sprints over 12 intensive weeks from June to September, it gives
passionate early stage entrepreneurs the knowledge, tools and support needed to fast track an
idea into a viable startup venture.

Starting a business is a great way to take control of your future, to be your own boss, and
importantly, to do something you love. It can however be a costly, intimidating and confusing
process in which there are no guarantees of success.

Launchpad helps participants navigate this journey through a carefully considered

programme which addresses key startup topics (such as idea testing, validation and viability),
whilst utilising knowledgeable experts and experienced industry mentors.

Module Reading:

Blundel, R., Lockett, N., Wang, C. (2018), Exploring Entrepreneurship, Second Edition,
Sage Publishing

Priestley D, (2018), Entrepreneur Revolution : How to Develop your Entrepreneurial Mindset

and start a Business that works, Capstone

House of Commons Library (2014), Small businesses and the UK economy

Drucker, P. (1982), The changing world of the executive, New York, Times Books

London Metropolitan University | Tower Building | 166–220 Holloway Road | London N7 8DB
Switchboard: +44 (0)20 7423 0000 | londonmet.ac.uk
London Metropolitan University is a limited company registered in England and Wales with registered number 974438 and VAT registered number GB 447 2190 51. Our registered office is at 166–
220 Holloway Road, London N7 8DB. London Metropolitan University is an exempt charity under the Charities Act 2011. Its registration number with HMRC is X6880.
Gibbs, G. (1988), Learning by Doing: A Guide to Teaching and Learning Methods, London,
UK: Further Education Unit

2
4. Attendance and Absence

Student engagement is an important part of completing a module successfully. The university

has in place a clear engagement monitoring system which is explained in Section 3 of the
Student Engagement Policy. You are expected to attend all teaching and learning activities
for this module, as well as engage with all aspects of teaching and learning. If you are not
able to attend a tuition session for a specific reason, you should request an authorised absence
by emailing your course leader in advance of the session. Your course leader will review your
request and let you know whether it has been approved.
You may have no more than three authorised absences per module per semester. If your
attendance and/or your overall engagement becomes a cause for concern you will be
contacted by the School Office who will discuss this with you, including the option to take a
break. If you do not engage with the School Offices at this point, and your attendance and
engagement continues to be low, your studies may be terminated.

5. Academic Integrity and Plagiarism

Academic integrity requires honesty in your studies. You should not present another person’s
sentences or ideas as your own work. You should clearly identify quotations through the use
of quotation marks and references to the sources. Failure to adhere to these academic
standards may lead to allegations of Academic Misconduct, which will be investigated by the
Student Casework Office.

Academic Misconduct covers a variety of practices, such as:

● Plagiarism: copying another person’s ideas or words and presenting them as your own
work, without the use of quotation marks and/or references;
● Self-plagiarism: resubmitting, in part, or in entirety one of your assignments for
another piece of work; Inventing, altering or falsifying the results of experiments or
research;
● Commissioning or contracting another person to complete an assessment;
● Colluding with others in the production of a piece of assessed work which is
presented as entirely your own work;
● Cheating in an exam (for example, but not limited to taking revision notes into the
exam room or copying off another student during an exam).

For full details of Academic Misconduct and how allegations are investigated, see the
relevant section of the University’s academic regulations:
https://student.londonmet.ac.uk/your-studies/student-administration/rules-and-regulations/
academic-misconduct/.

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6. Assessment

All assessments are designed to support your learning and help you develop a deeper
understanding of the topics covered in your module.

● Formative assessments provide an opportunity to learn and do not contribute to your

grade.
● Summative assessments contribute to your overall mark and grades.

Module Assessments (Formative)

Please refer to the Weekly Teaching programme and Tutor guidance designed to build
pertinent competences

Module Assessments (Summative)

Assessment Description of Item % Week Date

Methods weighting Due
Individual individual, recorded 20% TW8 Friday 18th November
Presentation presentation up to 2’,
depending on the needs of
the client brief(s),
presenting the problem
the student have been
working on and explain
the steps that will be
taken in response,
assuming the role of a
business consultant.

Coursework Report, based on 80% TW14 Tuesday 17th January

template, designed for 2023
your client (up to 1,500
words), responding to
their brief provided

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 7. Module specification
A summary of the specifications can be found at the following link:
Creating a Winning Business

Please note that the requirements have slightly changed since their design.

Part One: ABOUT THE MODULE

1a Module title Creating a Winning Business
1b Subject Marketing and Creative Enterprise
1c Location(s) module is offered Holloway
1d Courses Module is available on Business and Management
Business Management and Marketing
Digital Business Management
International Business Management
Marketing
AMCPR
Fashion Marketing and Business Management
Aviation
Events Management
Events Management and Marketing
Tourism Management
Music Business
Banking and Finance
Business Economics
Economics
Economics and Finance

2 Module code MN5W50

3 Module level and credit rating
4 School
5 Teaching period
6 Mode of attendance
7 Module pre-requisites and
requisites
Module description and aims
Level 5 15
GSBL
Autumn-Spring
Day
co- Students on a Tier 4 visa are not able to start a business
or be self-employed in the UK. However, the Create a
Winning Business module can help Tier 4 students gain
the knowledge and abilities to develop and test their
business ideas (to put into practice in their home country)
and in addition develop entrepreneurial skills highly
valued by employers internationally..

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8 The University has a policy that undergraduate students must, take a Work Based Learning (WBL)
module i.e. a module which requires them to directly experience and operate in the real world of
work and to reflect on that episode in order to identify skill and knowledge areas that they need to
develop for their career.

This module challenges students to be creative in identifying a new business opportunity and in
examining the viability of all aspects of the idea in the real-world context e.g.

- Supporting an existing small business to understand how a business runs

- Respond to small business’s client briefs
- Testing potential customers’ views.

As a result of client brief and feedback, business concepts and/or ideas will develop over the
duration of the module.

The QAA Benchmark on Business and Management (2019) emphasises the attribute of
“entrepreneurship” and of “the value of real-world learning”. In terms of promoting work
related skills, the module specifically focuses on practical techniques for responding to client
briefs in evaluating and developing business ideas and so develops creative yet practical thinking.

In addition, it requires students to examine market potential and prepare a presentation of their
findings assuming the role of a business consultant. The module requires a high level of self-
reliance to explore the business idea based on a client brief. Students develop an understanding of
the role of business start-ups, business growth and development.

These skills and techniques are of practical relevance to anyone considering developing a
business, working for a Small or Medium sized Enterprise (SME) or taking on an intrapreneurial
role within a larger organisation where the business environment is constantly evolving and
producing new challenges and opportunities.

9 Module learning outcomes

On completion of the module students should be able:

LO1: To demonstrate creativity by applying the Business Model Canvas technique against client
briefs from the SME sector to test viability of concepts and present the initial results in a short
video assuming the role of a consultant to the business

LO2: To demonstrate in a Business Workbook and in-depth evaluation of the client brief business
idea having comprehensively applied the Business Model Canvas technique,

LO3 To explain the outcome of reflective learning during the module in terms of self-development
and future employability.

10 Indicative syllabus – for full details see section C in Module Booklet

Indicate LO addressed
• Importance of innovation and entrepreneurship for SMEs;
for on-going business success LO1
• Introduction to the importance of creativity and its
application in the real world
• Problem identification and problem solving LO1

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 • The Business Model Canvas technique to assess and LO1 LO2 LO3
develop new business ideas LO2
• The importance of testing ideas in the real world and
assessing customer reaction LO1 LO2
• Work with real client briefs from the SME sector
• Introduction to entrepreneurial finance and legal status LO1 LO2
options and
• Digital Marketing Techniques LO2
• Presentation skills LO2
LO1, LO2

11 Indicative bibliography and key on-line resources

https://rl.talis.com/3/londonmet/lists/C576497F-C7AC-08D8-1D65-1CF4645E2498.html?
lang=en-US&login=1

TEXTS

Blundel, R., Lockett, N., Wang, C. (2018), Exploring Entrepreneurship, Second Edition, Sage
Publishing

Priestley D, (2018), Entrepreneur Revolution : How to Develop your Entrepreneurial Mindset and
start a Business that works, Capstone

House of Commons Library (2014), Small businesses and the UK economy

Drucker, P. (1982), The changing world of the executive, New York, Times Books

Gibbs, G. (1988), Learning by Doing: A Guide to Teaching and Learning Methods, London, UK:
Further Education Unit

OECD, (2009), Measuring entrepreneurship: a collection of indicators, Brussels, OECD-Eurostat

--------------------------
Blundel, R. & Lockett, N. (2011), Exploring Entrepreneurship: Practices & Perspectives, Sage
Publishing (old edition of core text – can be available for purchase at low cost, on the internet)

12 What is the balance of independent study and scheduled teaching activity within the module, the
approach to blended learning and the opportunities for reflective learning/PDP?
Guided independent study (50 hours) for this module is essential. For the student to achieve a
high grade, it is essential that each week, some 2 to 3 hours is devoted to the task of examining
and working in response to a client brief and preparing for a professional presentation assuming
the role of a consultant (40 hours)

The module programme indicates clearly what the student is expected to do and achieve at certain
“milestones” during the course. Scheduled learning and teaching and assessment preparation
takes place in weekly Lectures and Seminars – incorporating full class teaching, provision of
client briefs, small group discussion/reflection and individual advice/support.

As this is a Work Based Learning, there is a strong emphasis on reflective learning to develop

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 personal skills for career opportunities.
NOTE: 1 credit = 10 hours’ learning (i.e. 30 credits should total 300 hours)
Method Description Learning
hours
Scheduled Learning & Teaching Lecture /Seminars 36
Guided independent study 50
Assessment preparation/delivery Supporting SMEs / Client Briefs 40
Placement/study abroad 24
TOTAL LEARNING HOURS FOR THE MODULE 150
13 Description of assessment items.

The assessments are designed to test the module learning outcomes and client feedback will form
an integral part of the marking for Assessment 2.

Description of Assessment Assessment Qualifyi Week Due Learning

weighting ng Outcome/s
Marks
Coursework Assessment 1 (2’ video): 20% TW 8 LO1
individually recorded
presentation up to 2’,
depending on the needs
of the client brief(s),
presenting the problem
the student have been
working on and explain
the steps that will be
taken in response,
assuming the role of a
business consultant. The
presentation must be
engaging and
professional
Project Assessment 2 80% TW 14 LO2 LO3
(workbook): Assuming
the role of a consultant,
prepare a report
designed for your client
(up to 1,500 words),
responding to their brief
provided to you, to
demonstrate:
1. Your proposed
solution
2. The steps taken in
evaluating and
testing the proposed
solution and
3. Your reflective
learning and career
development

8
 questions you have
derived.

Note: The client (s) will

be involved in assessing
this individual
assessment.