Sta. Lucia St., Brgy.

Zone 3, Koronadal City

TASK PERFORMANCE
The Entrepreneurial Mind:

Submitted by:

Berdin, Ques Smith

Gedoria, Angelika Mae
Jardeliza, Trisha Mae
Pamittan, Riena Marie
Rosete, Fritzhelle Khyn
Valdez, Syrille Clive

BSTM301 A

Submitted to:

Ma’am April Joy Alog

January 2023

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Table of Contents
Catalog
Table of Contents .......................................................................................................................................................2
I. INTRODUCTION .....................................................................................................................................................3
II. BACKGROUND AND RATIONALE .......................................................................................................................... 4
a. Problem/s being addressed by the product ...................................................................................................... 4
b. Goals and Objectives ......................................................................................................................................... 4
III. PRODUCTS AND SERVICES ...................................................................................................................................5
a. Product Features ................................................................................................................................................5
b. Customer Benefits ............................................................................................................................................. 7
c. Unique Selling Proposition (USP) ....................................................................................................................... 7
IV. BUSINESS MODEL CANVAS ................................................................................................................................. 8
CUSTOMER SEGMENTATION ....................................................................................................................................8
COST STRUCTURE ..................................................................................................................................................... 9
VALUE PROPOSITION ............................................................................................................................................... 9
CUSTOMER RELATIONSHIP .....................................................................................................................................10
KEY PARTNERS ....................................................................................................................................................... 11
REVENUE STREAMS ................................................................................................................................................11
CHANNELS ..............................................................................................................................................................11
KEY ACTIVITIES ....................................................................................................................................................... 12
KEY RESOURCES ..................................................................................................................................................... 12
V. STRATEGY CANVASS .......................................................................................................................................... 13
a. Interpretation and Analysis in Strategy Canvas ...............................................................................................13
ERRC GRID (Eliminate-Reduce-Raise-Create Grid) ..................................................................................................15
VI. Bibliography ......................................................................................................................................................16

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I. INTRODUCTION

Go-Getter International – is a business with outstanding innovators who produce improved

and upgraded items to make and provide excellent services to users. The group owners chose to
rename the business “Go-Getter International” in 2022 since everyone employed by it takes
calculated risks and has a positive outlook on life. This business is committed to making society, and
the food and beverage industry in particular, more convenient and space-efficient. The majority of
their developments are aimed towards improving kitchenware. Go-Getter International is willing to
impart their expertise and educate everyone about the importance of having an innovative spirit
and the superior success of entrepreneurs.

About Sporchee

"Experience is to people as product is to innovate". In order for us to experience the

extraordinary, we should try to explore those products and services that have been developed by
modernization. Our team would gladly introduce this "SPORCHEE" product that will surely give
consumers a convenient experience. "SPORCHEE" came from the words "spoon" (SP), "fork" (OR)
and "chopsticks" (CH). Does it give you an idea? SPORCHEE is an all-in-one utensil. It is a
combination of a chopstick, fork, spoon, spork, laddle, and knife. It is made of lightweight materials
like stainless steel. That's why users will not worry if it is handy or not because its components tell it
all. To elaborate on the product description, chopsticks will be placed at the handle of the Sporchee,
and there are five elements at the bottom that can be replaced. If you want to use a knife, simply
replace the element with a knife, and if you want to sip soup, simply replace the element with a
laddle, and so on. Sporchee will not only reduce the possible weight that consumers may handle,
but it will also innovate the experience of using one product with not only two or three, but five
choices of utensils (What are the importance of utensils in the kitchen?, 2020)

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II. BACKGROUND AND RATIONALE

a. Problem/s being addressed by the product

 Hassle and Cost
 Time and space
 Unequal access to resources
 Health Risk
 Environmental Risk

b. Goals and Objectives

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III. PRODUCTS AND SERVICES

a. Product Features

The product is a set of tools that includes chopsticks, a spoon, a fork, a spork, a knife, and a
mini ladle. It seeks to make the physical appearance of a typical utensil more appealing while also
making the product more practical for its users. Additionally, if customers want to switch the
utensil’s head to another kind of it, it is removable and twistable (e.g. from spoon to fork).
In addition, the following characteristics of each material (set of utensils) are listed:

 Chopsticks – For added innovation and space-saving in the table, it is situated inside the handle.
Chopsticks are made out of two identically shaped, sized, and materialized pieces of sticks that
were crafted with honesty, tenacity, and integrity. Although there is no mechanical connection
between the two chopsticks, fingers can be used to effectively coordinate their movements. It is
built of aluminium to ensure the product’s quality and because it is a lighter material, it is more
convenient (Fabrication, 2022).

 Spoon – It is a piece of kitchenware that has an oval or circular, small, shallow bowl (also known
as a head) attached to the end of a handle. It is a kind of silverware that is used primarily for
delivering food to the mouth and is typically included in a place setting. It is composed of
aluminium to ensure a sturdy basis for the product and to keep it light so that it is easier and
more comfortable to use

 Fork – It is a tool with a long handle that ends in a head with multiple narrow, frequently slightly
curved tines that can be used to spear food, hold it, or cut it with a knife and lift it to the mouth.
It is composed of aluminium to ensure that it is both a lightweight and high-quality product that
will provide users a sense of relaxation and contentment

 Spork – It is a dining tool that combines the functions of a spoon and a fork. With a handle and a
little bowl-shaped component at the end, the overall design looks a lot like a spoon. Short tines
at the very end of the spork are handy for picking up solid food. Steel is used in order to
strengthen the foundation (not easily broken).

 Knife – a piece of kitchenware with a handle and a blade that might or might not have a sharp
edge. A knife is used for cutting, chopping, dicing, slicing, mincing, peeling, separating, and other
kitchen tasks where the thin metal shaft of a blade is useful for food preparation. Knives are

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 available in a wide range of different types and sizes. It’s constructed of stainless steel. In
contrast to carbon steel, it doesn’t rust as easily, can provide a forceful chop, and is easily
sharpened.

 Mini Ladle – All types of soups are poured from the pot into the soup bowl using ladles. The
smaller ones can be used to top pasta with different sauces and gravies or to serve little
quantities of sauce. To ensure the quality of the material, the mini-ladle is composed of steel.

 Handle – It is one of the product’s most crucial components. To guarantee the stability of the
product’s base, the handle is composed of metal. It has a little chopstick compartment inside a
box-shaped grip. At the end, it has a bolt of its own that is used to connect the nuts of all the
different types of kitchenware

How to Assemble the Product?

- Get the handle and the material for the chosen utensil first (For example: Spork). Second, place
the material for the chosen utensil in the two-inch metal gap while ensuring that the handle bolt
is pointing directly at the nut. Third, twist the handle into the material of the chosen utensil.
Fourth, use the goods and benefit from the service.

(Realising Chopsticks in the Handle’s Pocket Procedure)

• Get the handle
• Dispatch the tiny pocket
• Open the chopsticks’ lock
• Use the thumb-pushing technique to grab the chopsticks.
• Cheerfully use chopsticks.

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 b. Customer Benefits

 Space Saver – Our Sporche is a space saver since all the utensils you need when eating are in
one pocket. With our Sporche, you can enjoy using chopsticks, spoon, fork, spork, knife, and
mini ladle.

 Less weight to carry – Our Sporche is a lighter weight to carry, which provides the users a sense
of relaxation and contentment. It is a hassle-free item that you can take everywhere.

 Clean-up and convenience – It can simply be clean and convenient at all times, and it does not
take a long time to find where you stored the necessary items.

 Better quality – Utensils of higher quality are more resistant to stress.

c. Unique Selling Proposition (USP)

“All in One, Eat without Hassle”

-Spork Chop or SPORCH is the first ever innovation in a utensil were it is composed of three; Spoon,
Fork, and Chopsticks.

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IV. BUSINESS MODEL CANVAS

CUSTOMER SEGMENTATION

GEOGRAPHIC
Our product will be available in the city of Koronadal, South Cotabato, Philippines. This is our
chosen place because, as we observe, South Cotabato has a lot of restaurants, which was one of
our target markets. In addition, south Cotabato is rich in mountains, which most people love
hiking in. So, the Sporche will be very convenient for them because it is a space saver (City of
Koronadal, 2018).

DEMOGRAPHIC
Since Sporche is easy to use, people aged 5 years old and above can use it (5 year old will be
assisted by the staff or their parents). Sporche is also applicable to all nationalities, especially
Asian people, because in Sporche there will be a chopstick for noodles etc. And if they want a

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 spoon and chopstick, they can still use it as both. Further, our product has no qualifications.
Whether you are a man or woman, even part of the LGBTQ community, you can still use Lastly,
the reason why we chose Koronadal City is that it is in the 3rd rank in income class in South
Cotabato, which means people can afford our product.

PHYCHOGRAPHIC
People who love eating in restaurants that want an all-in-one set of utensils. Also, our other target
market will be hikers who want a space-saving, weight-free and very convenient utensil.

BEHAVIORAL
Restaurants that willing to use Sporche as their utensils
People who want easy and hassle free when bringing things

COST STRUCTURE

Marketing – One of the key activities that will be expensive will be marketing. It is expensive
because you need to pay for your advertisement, which will cost hundreds of pesos per second
depending on your chosen platform. In addition, it is costly because, aside from the per second
pay, there will also be advertisement editor and creator fees, as well as things needed for
advertisements and flyers.

Metal fabricator – We also consider metal fabricators because they are the ones who will put our
product into reality. Metal fabricator fees will be around PHP 500 depending on how many Spork
will be created.

Tools – tools such as the stainless spoon, spork, fork, chopstick and etc.

VALUE PROPOSITION

Space Saver – Sporche is a detachable utensil where it can decrease it consume space when a
user wants to travel. All of the utensil heads will be place in a mini pocket. A Sporche can give
customers a freedom to choose what utensil heads (mini ladle, spoon, fork, knife, spork) will they
going to use. Sporchee creates its own value as it gives comfort and convenience to its users.

All In One Utensils – The product has all standard Utensil heads (ladle, spoon, fork, spork, knife,
and chopstick) in just one handle. Sporche has the ability to change its heads by having its own

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 process and procedure on how to use it. Our company will give manual to give guidance to the
users to use it or assembled it properly. Sporche is a new form of utensil materials combined into
one which is the reason to determine its new value.

Detachable – Sporche has its own small knot and bolt in order to connect the utensil heads into
the handle. You just need to twist it until the end line of the bolt. Sporche handle has its own mini
pocket where the chopstick was located. This type of utensil have several surprise which can give
the users satisfaction.

Quality Product – Sporche was made up of quality materials in order to resolve the users concerns.
Stainless steel is the most fitted material where it also prevents rust and stain which it is the main
concern and problem in the utensils. Quality product results a greater value.

CUSTOMER RELATIONSHIP

Personal Assistance – Customers can communicate directly with our company representatives
throughout the sales process and after the sale is complete. This may happen in person, by email,
through call, social media, etc.

Customer Intimacy – Our company is attentive to address our customer’s needs. We measure our
company’s alignment and prioritization of our needs. We involve close contact and outreach to
customers across different channels.

Customer Relationship Management – We provides loose framework that our company can
follow to acquire and retain customers. We prioritize and manage good relationship in our
customers. Customers concern is our priority.

Social Media – It is a way, and it is our major strategy to contact our customers and accommodate
their concerns and to transact them. Social Media is one of the effective tools in today’s
generation to hear and sell our “Sporche” from our lovely customers.

Customer Service – It is our key to satisfy our customers. Our company have plenty of plans and
strategies designed to effectively deal with our customers who have questions, concerns engaging
with our business. Customer Service also serves to transact well into our customers.

Feedback Acceptation – Our company are willing to receive feedbacks from our customers for us
to know what we should enhance to our product and service. We accept recommendations,
opinions for the business growth.

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 KEY PARTNERS

Investors- are the one who invest to our product financially.

Suppliers of utensils needed- provide raw materials needed for our products.

Fabrication welders- onhand to do the product.

REVENUE STREAMS

Utensil Sales Revenue – The business can get profit in the sales of our product in a way of online
sales, and actual selling. One time payment from the consumer. Through purchasing Sporche it can
gain profit or income.

Transaction Based Revenue – The product can create profit from transactions like we mostly seen
from supplier to consumers. Proceeds from the sale of items, which are often one-time payments
from customers.

Manufacturing Material Fees – instead of taking materials from other company, we will provide
our own materials which we can also offer to the other businesses to make profit. This is the
production process of Sporche. Without production process, the Sporche cannot be marketed.

Delivery Fees – after transaction, we can still get profit if the customers want to deliver the
product to their place. This strategy is what we called “House to House Delivery.” Additional
charge will apply. Charging delivery fees help the revenue increase.

Recurring Revenue - Earnings from ongoing payments to clients for ongoing services or post-
purchase services such as advertising the products in different platform and franchising.

CHANNELS

Social Media - Our product will be promoted on social media platforms such as Facebook, Twitter,
and Instagram. Using this platform, we will be able to promote our product to a variety of
companies and target markets. We believe that by utilizing social media, we will be able to reach
a wide range of consumers, as people today are more likely to research products using their
mobile phones (Muthoni, 2021).

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 Word of Mouth -We, as a group, decided to market Sporche utensil using our communication skills
and techniques. We will encourage our consumers by providing them an accurate and reliable
information about the details of our product.

Email - Using email, we've developed an idea to input all of our information like contact details,
address of possible physical store, steps and procedure using the product, etc. Through email we
can easily distribute the general information of our product especially to the establishments who
specialize food and beverages.

Broadcast Marketing - In this platform we specify radio to promote Sporche. The reason is that it
has ability to reach a specific audience in a cost-effective, measurable manner, and because of the
abundance of radio stations in various genres and locations, radio marketing can effectively reach
a wide range of audiences and demographics by playing advertisements across multiple stations.

KEY ACTIVITIES

Product Trial - To prove the value of our product, it is important that consumer can try how it
works.

Endorsement in every distribution channel - It is easier to market our product by providing eye
catching endorsements in every channel that we have.

Consistent brand name - Consistent brand name not specifically address the name itself, but it is
about the successive growth of product's value to the market. It is to build reputation to the
product and the brand.

KEY RESOURCES

SPORCHE Social Media platforms and website - One of the major sources that we have is our
social media platforms (facebook, twitter, instagram, etc.) where people can reach us for inquiries
and suggestions.

Retailers - They are the one who can help us boost the number of products we can sell to the
market to earn more profit

Design patent - This is to protect our intellectual property especially the design of our innovation

Business worker - They are the people who work to promote and sell our product.

Product maker - They are the people who make effort to reproduce more Sporche in the market.

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V. STRATEGY CANVASS

SPORCH GRAND CHAMP PACKAGE CORP. CRYSTAL CLEAR GLASSWARE

E
8

7 7 7 7

6 6 6 6

5 5 5 5 5

4 4

3 3 3 3 3

2 2 2 2

0
PRICE QUALITY DESIGN CONVENIENCY NON-TOXIC SIZE SUSTAINABILITY

a. Interpretation and Analysis in Strategy Canvas

The shown strategy canvas depicts the current state of SPORCHEE and its two (2)
competitors in the market, which are GRAND CHAMP PACKAGE CORPORATION (a direct competitor)
and CRYSTAL CLEAR GLASSWARE (an indirect competitor). The current states of three (3) companies
are discussed in the strategy canvas. To fully explain the factors on which three (3) companies
compete, the strategy canvas provided eight value elements that included the following: Price,
Quality, Design, Conveniency, Non-Toxic, Size, Sustainability, and Promotions.

1. First, for the Pricing of the product, SPORCHEE has a score of 3, the GRAND CHAMP PACKAGE
CORPORATION has a score of 4, and CRYSTAL CLEAR GLASSWARE has a score of 7. Due to its
lower market cost than its rivals, SPORCHEE enjoys a competitive edge over two (2) other
enterprises.

2. Second, Quality, SPORCHEE received a score of 7, GRAND CHAMP PACKAGING CORPORATION

received a score of 6, and CRYSTAL CLEAR GLASSWARE received a score of 6. When it comes to
giving its clients products, SPORCHEE excels. Based on its quality, it takes pride in client
satisfaction.

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 3. Third, Design, SPORCHEE has a score of 5, the GRAND CHAMP PACKAGE CORPORATION has a
score of 2, and CRYSTAL CLEAR GLASSWARE got 3. Based on industry trends and current demand,
SPORCHEE has consistently improved and evolved its design.

4. Fourth, Conveniency, SPORCHEE has a score of 2, the GRAND CHAMP PACKAGE CORPORATION
has a score of 6 and CRYSTAL CLEAR GLASSWARE got 5. Despite offering items that are
convenient, SPORCHEE nevertheless has the lowest rating in the strategy canvas due to
changes they made to the product itself that made it less convenient, unlike the other two (2)
businesses, which aim to increase client convenience with their products.

5. Fifth, is the Non-toxic, SPORCHEE, the GRAND CHAMP PACKAGING CORPORATION, and Crystal
Clear Glasses received non-toxic ratings. The key selling point of SPORCHEE is that it offers
high-quality, materialistic products that are free of chemicals, which is why it received the
same rating as its two (2) competitors.

6. Sixth, Size, SPORCHEE has a score of 5, the GRAND CHAMP PACKAGE CORPORATION has a
score of 2, and CRYSTAL CLEAR GLASSWARE got a score of 3. Despite SPORCHEE's best efforts
to make its product smaller, the product is slightly larger than the two (2) firms' conventional
sizes since it is an integrated whole. Its rate is the highest among the others because of this.

7. Seventh, Sustainability, SPORCHEE has a score of 7, the GRAND CHAMP PACKAGE

CORPORATION has a score of 5, and CRYSTAL CLEAR GLASSWARE got a 3. The sustainability of
SPORCHEE's product is a key priority. The product itself was built of high-quality stainless
steel, which is known for being rust- and stain-resistant. It received the highest rating among
the others as a result.

8. Lastly, in Promotions, SPORCHEE has a score of 4, the GRAND CHAMP PACKAGE CORPORATION
has a score of 6, and CRYSTAL CLEAR GLASSWARE has a score of 5. Through a variety of
campaigns, SPORCHEE is making an effort to gain a foothold in the market and takes pride in its
marketing tactics. However, the two (2) businesses have a well-established name and are one
step ahead in marketing their products.

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 ERRC GRID (Eliminate-Reduce-Raise-Create Grid)

ELIMINATE RAISE

 Ecological terminology and distinctions  Quality of materials use for Sporche

 Aging quality  Standardization of process in making the

product
 Poor quality of material
 Knowledge about the product and how to
 Errors for assembling the product
use it
 Roaming charges
 Product value to the market
 Possible health risk
 Marketing Strategies
 Installation process complexity

 Above the line marketing

 Possible challenges for using the product

 Costly maintenance

REDUCE CREATE

 Value-added services  A new variety of product includes new set

of utensils to add in Sporche
 Roaming Charges
 Creating a eco-friendly equipment use in
 High Production Cost
Sporche
 Time spend in Production
 Effective Product

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VI. Bibliography
City of Koronadal. (2018, February 5). Retrieved from Philippine Statistics Authority Region 12:
http://rsso12.psa.gov.ph/article/population-results-city-koronadal
Fabrication. (2022, April 06). 7 BENEFITS OF STAINLESS STEEL. Retrieved from SRS Group:
https://www.srsgroup.co.nz/blog/7-benefits-of-stainless-steel/
Muthoni, j. (2021, September 21). 10 Major Roles of Social Media in Marketing. Retrieved from
jonasmuthoni: https://jonasmuthoni.com/blog/social-media-marketing-
importance/#:~:text=10%20Reasons%20Why%20Social-
Media%20is%20Important%20for%20Marketing,New%20Product%20Launches%20%26
%20Announcements%20...%20More%20items
What are the importance of utensils in the kitchen? (2020, February 5). Retrieved from Main
Navigation: https://sage-answers.com/what-are-the-importance-of-utensils-in-the-
kitchen/#:~:text=What%20are%20the%20importance%20of%20utensils%20in%20the,th
ey%20are%20designed%20to%20be%20mess-free%20as%20well.

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