4.

0 MANAGEMENT AND ORGANIZATION PLAN

4.1 GOALS AND STRATEGIES OF THE ORGANIZATION
Vision

 Making Crispy Cheesy Chips Enterprise is a well-known enterprise that is expanding

its market on a national and international scale. 

Mission
 Making use of high-quality materials.
 Set a realistic pricing for the goods.
 Make cleanliness of the product content and packaging a top priority.
 Provide consumers with contentment and exceptional service.
Organizational Purpose
 Ensuring the welfare of employees is guaranteed.
 Produce quality results and high productivity.
 Ensuring the company is capable and has a strong financial level with cost-effective
product production practices.
Short Term Strategies
 Market expansion.
 Increase earnings.
 Always give polite client service.
Long Term Strategy
 Maintain consumer loyalty.
 Keep your rates affordable.
 Expand the market by establishing branches in all Malaysian states.
 Provide services and help to local enterprises.
4.2 ADMINISTRATION AND ORGANIZATIONAL STRUCTURE
A formal framework that distributes and organises organisational activities among
organisational members so that work in the organisation runs smoothly and creates
interactions with other managers in the organisation is known as organisational structure.
Crispy Cheesy Chips Enterprise's organisational structure incorporates all areas of
administration as a commercial entity. The following is our company's organisational
structure:

ORGANIZATIONAL STRUCTURE
CRISPY CHEEZY CHIPS ENTERPRISE

MANAGER
JANANI A/P SHANKAR

ASSISTANT MANAGER
FITRI NUR HAZUREEN SYAWANI
BT HAMDAN

ADVERTISING OPERATING FINANCE

MARKETING MANAGER
MANAGER MANAGER MANAGER
FITRI NUR HUZAILIN
EE YONG MEI ANJALLY RAJAMOHAN NUR SYUHADA BT
SYAWANA BT HAMDAN
ABDUL RAZAK

PRODUCTIVITY SUPPLY MANAGER

ONLINE MARKETING
MANAGER WAN IQMAL AQIM BIN WAN
MANAGER
MUHAMMAD NOOR ZAIRI
SYAHRUL AIZAT BIN
KHAIRULLAH BIN
SHAMSHUL ALIMIN
ZAINUDDIN

SYAHRUL AIZAT
BIN SHAMSHUL
ALIMIN
OFFLINE MARKETING
MANAGER

DANUSH A/L MOGAN

GAN YONG HOO

DIVENDRAN
N.KUMARAN