MARKETING PLAN

The eco friendly choice

Product: The eco-friendly choice is a product that will help to regain our depleting forests by
using waste paper that would originally just be thrown into the acres of dump yards. The paper
would not only be helping in saving our environment, but also would also not cause any sort of
pollution unlike the factories that currently process our printing paper. This product is beneficial
to humans as well as being a healthier option for our world.
The materials used are water and paper scraps.
The dimensions are 15 cm length,12cm breadth and 0.5mm thickness.
Design Aspect: the white papers may have some specs of color as the paper scraps used to make
the recycled paper cannot be fully segregated from color if it were printed.

Price: the cost of production on a larger scale would be around 30 rupees for 10 sheets and
labor would be 15 rupees and a profit of 20 rupees, so in total the selling price would be around
30+15+20= 65 rupees for 10 sheets of paper.

Place: to begin with the production will take place at a small scale in our homes and our focus
will mainly be on the state level market.

Promotion: We will make accounts on multiple social media platforms to advertise our
product. We will spread around pamphlets in schools and offices (target audience). We will also
have a scheme later on such that people buy our product in higher quantities.