Professional Documents
Culture Documents
Facebook论文
Facebook论文
在文化交流方面
数据显示,meta 全球每月有超过了 24 亿活跃用户,而日活跃用户超过 162 万
人
meta 创造了一种信息交流的新平台,改变了全球人类的信息交换方式,缩短
了人与人的社交距离与社交成本,而当 meta 逐渐进入全球市场时,成为互联网
公司巨头,它为全球公民的交流提供了一个广大的平台,各国人民在网络平台
上分享自己的生活与地域文化,关注不同国家或者地区的人民,可以使全球增
加相互了解,破除传统刻板印象与政治宣传中对于某些国家的阴谋塑造,总而
言之,是一种全新的信息来源,是比起传统的影像资料,书籍报刊而言,更加
生动的信息来源,更好的促进了全球化的进程。
在政治进程方面
首先,各国政治人物在 Facebook 上注册并拥有账号,发表动态,甚至进行政
治宣传与为自己争取选民和选票,尤其以美国前总统特朗普为例,在其执政期
间在 Twitter 上发表了大量的政治言论,一方面收到了反对者的猛烈抨击,认为
此举有失一国总统的体面,但另一方面,不得不承认,川普此举确实是利用了
社交网络平台的流量,让民众更好的了解自己。这也更符合互联网时代的政治发
展趋势。不可避免的走向网络平台,更加公开透明。
其次,各个团体在 Facebook 上拥有了相互交流的平台,可以互相交流甚至组
织在网络上进行民意反应与对某个事件发表看法并得到广大支持,而各国政府
也不得不注重互联网上的民意舆论并对此做出反应(舆论监督,特殊群体争取
利益,例如 LGBT 等。同时,全世界的人都可以通过使用一个词条或者参加某一
个网络示威活动来发出自己的声音,不同于传统意义上的游行示威的,互联网
平台让参与者没有地域和时空限制。例如泰国爆发的反对君主制的游行,被上传
到社交网络上,得到了世界各地人民的支持
Facebook 在此方面格外受重视,因此专门在 Facebook for business 上有关于此的
诠释:Ads about social issues, elections or politics are:
* Made by, on behalf of or about a candidate for public office, a political figure, a
political party, a political action committee or advocates for the outcome of an
election to public office; or
* About any election, referendum or ballot initiative, including "go out and vote" or
election campaigns; or
* About social issues in any place where the ad is being published; or
* Regulated as political advertising.
Advertisers interested in placing these ads should complete the ad authorisation
process. The process is available for advertisers that reside and are located in the
targeted country at the time they run ads. Documents for authorisation must be issued
by an advertiser's local country or state and can't be expired. In selected countries, a
notarised form is also accepted.
These ads must have a disclaimer with the name and entity that paid for the ads. If an
ad runs without a disclaimer, it'll be paused, disapproved and added to the Ad Library,
until the advertiser completes the authorisation process. Requirements vary by
country.
Intergovernmental organisations (defined as having a membership of three or more
sovereign states bound together by a treaty) qualify to run ads about social issues in
member states unless otherwise prohibited to do so. Ads will continue to require
disclaimers and must not include electoral, political or legislative content. Advertisers
are required to follow all other stated terms and conditions.*2
对关于政治问题和选举拉票的讨论进行免责声明与行为规范,可以看到在
Facebook 上进行这种政治行为已经变得常见,所以得到了运营者的重视,出台
了此类文件。
关于盈利水平和方式
营业额
▲ US$859,700,000(2020)
稅前盈
▲ US$326,700,000
稅後盈餘
▲ US$291,500,000(2020)
總資產
▲ US$1,593,200,000(2020)
資產淨值
▲ US$1,282,900,000(2020)
所有權者
馬克·祖克柏(控股股東)
員工人數
60,654(March 31, 2021)(摘录自维基百科最新信息)
*1 新闻报道
How Facebook (Meta) Makes Money
Facebook (Meta) generates most of its revenue from selling advertising space
FB,the company that owns Facebook, primarily makes money by selling advertising
space on its various social media platforms. Those platforms include websites and
mobile applications that allow users the ability to connect and communicate with
family and friends. The company's sites and apps include social networking site
Facebook, photo- and video-sharing app Instagram, and messaging apps Messenger
and WhatsApp. Meta also provides an ecosystem that allows users to connect through
its Oculus virtual reality products.
*2meta About ads about social issues, elections or politics 的条款
*3“摘自“Facebook 效应”