Professional Documents
Culture Documents
PERFORMANCE ASSESSMENT
PA-Z-004-LP01
URBAN QAMPUNG is a self-sustaining community
built for those who prefer to be near their loved ones with
a view towards Malaysians preference for extended
family. More importantly, it comes with a unique
financing system that offer trade-in for parent’s residence
ainee Name:
I/C No.:
Date:
PERFORMANCE ASSESSMENT
Organise project team USING established (company) vision and mission statements,
business plan and strategies, company (and project)? organisation structure, project
charter and project brief, SO THAT the (project) vision, mission and project
organisation structure are formulated, business environment analysed and strategized,
project team set up and resources allocated.
Before beginning the performance assessment, carefully review the checklist. When
you feel you are ready, contact your resource person. You must complete all steps
satisfactorily.
The trainee will contact you when he is ready to complete the performance
assessment. The trainee must complete all steps satisfactorily before continuing with
additional learning activities. If all steps are not completed satisfactorily, review the
checklist with the trainee, pointing out areas requiring further study. Assist, as required
to ensure the trainee understands the performance assessment requirement and will
contact you when he is ready to repeat the performance assessment.
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ASSESSMENT CRITERIA:
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PERFORMANCE ASSESMENT SCHEME SHEET
ORGANISATIONAL STRUCTURE
First Second
No. Items
C NYC C NYC
Company’s organisational project strategy and
1 organisational functions understood.
Legend:
NYC= Not Yet Competent
C=Competent
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Competent First Second
ASSESSOR REMARKS
Date:
Name and Signature of Assessor: CIDB Stamp:
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a. PROJECT INFORMATION
iv. Client: ACPM Synergy Sdn. Bhd. (Kem. Perumahan Reg: 011288991-03)
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Attach the following documents:
Project site
PHASE 3
Internal
park
External park
Internal
Internal park Sibling Block
park 3-room Apt
PHASE 1
PHASE 2
Parental Block
2-room Apt.
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1. Company’s organisational project strategy and organisational Tools
functions understood.
2. Relationship between functions identified.
3. Functions to formulate project organisational structure clustered.
1. One area that has not been addressed in most residential Commission
development is the need of those who prefer extended family living census survey on
together or living closely as found in most rural areas or in extended family
kampungs.
2. If such a demand can be tapped then there is potential to create Commission
multi sales per purchaser. market study
3. This project targets such customers. - do -
4. Most parents have their own property and can use it to purchase Include in census
other properties that are near to their children if the price is right by survey
selling their property.
5. The business strategy in this case is to attract customers who are Include in census
looking for properties for their family but has an opportunity to buy survey
additional for their love ones.
6. Such sales may even generate for other siblings or wives who Include in census
may want to be close to their parents too. survey
7. The facilities, amenities and commercial services provided will Commission
also cater for this concept, whilst also catering for the needs of the market study
general public.
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8. Killing strategy - This company will also offer to purchase
properties of parents or other buyers on a trade-in basis for Commission
customers who wants to be close to their children subject to the feasibility study
following conditions:
Prices to be determined by independent valuers,
Prices subject to negotiation by our organization’s Valuation report
expert negotiation team, Price determined
9. Multiple purchases will be offered a discount on the number of by marketing dept
units purchased. Marketing Dept
Projects:
The following projects will be built in three phases. The following are the
units to be built in phase 1:
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3. 2-floor basement car park
4. Level 3 shall contain parks, swimming pool, spa, gymnasium, space
for gathering, kindergarten, old folks home, club facilities,
Phase 1:
1. The two-room units will be designed for the elderly taking into Design Standard
consideration the following: for the disabled
and elderly
Architectural:
Prevention of fall
Access for the disabled
Not more than two rooms from lifts
Toilet designed for disabled and elderly
Hot and cold water supply and gas and handrail in toilets
Emergency warning bell to security guard room in all rooms
No drops anywhere in room except 25 mm drop in toilet
Access from 3-room apartment to 2-room apartment at each floor
Management can provide cleaning and emergency aid services if
required. Provision to facilitate these services will be address in
architectural design.
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TV and digital connectivity
Sufficient lighting, fan or air-condition for elderly operated by
remote control.
Hidden external garbage disposal at front door.
Front door provided with biometric lock as alternative to key
Engineering:
All road kerbs to be provided with access for wheelchairs Engineering
including roads to parks and public transports standard for
Elevators shall have buttons operable from wheel chairs design of access
Ramps of acceptable slope at every staircase area for disabled and
elderly
Sprinkler system and fire alarm in every unit that must be
linked to the guard house.
Elevator system from car park direct to each floor control b
smart card or biometric identification
Commercial:
Arrange for bridging financing for project and end financing for
Client’s Financial
customers to prevent hassle
Statement and all
Undertake market research and prepare marketing plan
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Arrange for preparation of legal document relevant reports
Set up team of expert in price negotiation (18) To be appointed
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13. Defect Liability Period. ATTA Bhd.(9)
14. Handing of keys to purchasers ATTA Bhd.(9)
ATTA Bhd.(9)
ACPM SynergySdn.Bhd(7)
Commercial Plan:
Preparatory works:
1. Commission market survey to report on potential competition from ASEAN Marketers Sdn
other developers, prices of primary properties and secondary Bhd (11)
properties within the vicinity of the project, catchment area and
population for anchor tenant and other predetermined business
functions at the commercial centre and their nearest competitors in
the surrounding commercial area.
2. Inquire on availability of insurance policy for elderly Admin. Dept (1)
3. Prepare a working paper to get the support of Employees Provident Admin. Dept (1)
Fund (EPF) to support this project concept that addresses the needs
of grey-haired population and thus encourage members to purchase,
4. Working paper to financial institutions such as banks for bridging Accounting unit in
and end financing introducing the unique project concept, Admin. Dept.(12)
5. Prepare promotion plan that must be launched early
6. Appoint negotiation expert team Marketing Dept.(13)
Marketing Dept.(13)
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4. Company’s strengths and weaknesses and appropriateness to
project needs analysed and organizational strategy and structure
determined.
CCPM Notes
Using the Ansoff product/market matrix it can be seen that this new
marketing concept falls into the New Product (or rather New Concept)
in existing market. As such the Product Development strategy will be
adopted. New competencies required for this concept include the
ability to negotiate prices of trade-in properties. The provision of the
cheaper units close to the middle-class 3-rooms apartment, and the
provision of services as well as commercial outlets that cater for the
needs of the elderly can appeal to existing markets where such
opportunities are unavailable.
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PEST Analysis of project:
Political Factors:
Economic Factors:
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purchaser is in itself an opportunity to lessen the burden of
purchasers and may not only reduce the amount of loan for the
new property but may even help finance the purchase of
property/properties by siblings.
Social Factors:
Technology Factors:
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SWOT Analysis (for organization)
Strength Weaknesses
- Org. has experience in two other - Require relatively large
almost similar projects but using investment but from multi-
conventional concepts purchaser,
- Financially strong but may have to - mainly surrounded by old
either seek additional financing for bungalow units that may not be Brain storming result
project or merge with other
organizations for this project
receptive to multi-story by organization’s
development
- Strong management team with strong - Staff no experience in hard sale
directors Report
contacts negotiations
- Population reasonably large enough - Accessibility to mass public
to support retail sales transport although available but at
- Public transport to nearest MRT quite a distance
station which is about 3 Km away is - Population per block not sufficient
already available to support supermarket sales.
- Process of land conversion is in Public support must be generated.
progress
Opportunities Threat
- Opportunity to clinch multi sale for - This is a new business concept
each purchase - Many other housing projects are
- As the concept matches the cultural also found near the project site
perspective of Malaysian the support of - trade-in unit from purchaser may
the Malaysian government will be not fetch forecasted price on sale
forthcoming or may require high cost to repair
- Sales from purchasers with no - The possibility of a change in
extended family will also be accepted government may disrupt the
- Income from rental is expected to be smoothness of implementing the
sizeable due the availability of mass project due to some new
rapid transport not that far from the regulations
project - Commercial units may not
- some of the identified commercial generate sufficient sales due to
activities, such as geriatric service, are location of project far from town
not found in Kajang centre
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SWOT Analysis (for project)
Strength Weaknesses
- Services such as electricity, water, - Land use density has to be
sewerage are available near the changed for multi-storey building
project area - Piped gas supply not available
- access road for machineries, within vicinity of project site,
materials and workers is available but - Schools and public buildings are Report of brain
must be maintained during
construction and widen to meet
general users of the access road, storming session by
- Lack of parking area along road
authority’s requirements access to project site
project manager and
- Project site has good drainage and - Access road are of rural consultants after site
not prone to flooding
- Alternative access rout to site are
standards and cannot take too visit.
heavy load
available although not of same - Public access road use for
specifications project will have to be continuously
- Close to many source of supply of maintained for public use and to
main construction materials such as maintain goodwill with community
cement, aggregate and steel - Working night shifts may disturb
reinforcement that can be source surrounding residents who can
nearby complain to the local authority.
Opportunities Threat
- Surrounded by green area - Piling works may disturb
- May have to use bored-piling system surrounding residents in
- Houses for rent and even shop lots surrounding area that consist of
are available for rent within project residential properties
vicinity and can be used for marketing - Local authority may not approve
office land use density
- Use of precast pods for toilets for - High water table may affect
some units design of sub-basement car park
- Use of materials other bricks or - Some access road has
concrete for internal wall of parental pedestrian bridges crossing them.
units Large machineries such as tower
- Use BIM for the development of this and mobile cranes must check
project to facilitate marketing and clearance when delivered to project
coordination site.
- Use of system formwork and precast - integrity of enforcement officers
units will be maximised of local authority questionable
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10. Company’s project organisation structure for the identified project Tools
prepared.
Organizational structure of Client (ACPM Synergy Sdn. Bhd) with Organisation Annual
respect to project: Report
Managing Director
Administration Div (1) Corporate & Legal Div Marketing Div (13)
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7. Company’s authorisation policy, authorisation limits of key
executives and its line of delegation determined.
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8. Project organisation structure based on the type of contract Tools
determined
9. Contractural and functional relationship in relation to their respective
roles established.
Project Charter
: contractual relationship Project Brief
: functional relationship Contract Documents
Term of Reference
for Consultants
Managing Director of ACPM
Synergy Sdn. Bhd.(7)
Project Manager
IBS Consult (14)
Consultants
Arch: Eric Gan SB (4) Planners: Arshad Planner Sdn Bhd (15)
.
Sub-structure works: Sublet to
Malaysian Pile Sdn. Bhd (10)
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5. Manpower and human resource requirements for the project
determined (see project management structure above)
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6. Budget to recruit / appoint / assign the needed manpower to the
project team planned and allocated.
This budget is for the design and construction for 38 storey Phase 1only
estimated to cost RM114 million
The payment for contractor has not been include as they do form part of the
project management team
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Endorsement
I hereby certify that all the documents and data as provided by this
candidate, (Name: MOHAMED MOHD NURUDDIN) are to my
knowledge true and valid, and has been collected in the course of the
candidate’s undertaking his work and responsibility as an officer of
this project
______________________________
Name:DATO SRI DR. AMER HAMZAH
Designation*:CHAIRMAN OF BOARD OF DIRECTORS
ACPM SYNERGY SDN. BHD.
Date:31 Feb 2018
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