CHANGES IN STUDENTS’ SPENDING HABITS DURING COVID-19 PANDEMIC

A Research Proposal Presented

to the Faculty of the Senior High School
University of Saint Louis
Tuguegarao City, Cagayan

In Partial Fulfillment
of the Requirements for the Program
SENIOR HIGH SCHOOL

By
Andal, Pamela Diane V.
Dimara, Natasha B.
Oandasan, Razel R.
Sia, Jolo Ernesto III S.
Soria, Alexandra Chloe M.
Wangiwang, Shanaia D.
 TABLE OF CONTENTS

Title Page
Title Page .……………….………………………………………….. i
Table of Contents ….………………………………………………………… ii
List of Tables ……………………………………………………………. iii
List of Figures …….……………………………………………………… iv

INTRODUCTION
Background of the Study …………………………………
Research Questions ……………………….…….....
Hypothesis …………………………………
Significance of the Study …………………………...…...
Literature Review ………………………………...
Research Paradigm …………………………………

METHODS
Research Design …………………………………
Locale of the Study …………………………………
Respondents of the Study …………………………………
Instrument …………………………………
Data Gathering Procedure …………………………………
Data Analysis …………………………………
Ethical Considerations …………………………………

RESULTS ……..………………..…………………..
DISCUSSION ……..………………..…………………..
CONCLUSION ……..………………..…………………..
RECOMMENDATIONS ……..………………..…………………..
REFERENCES ……..………………..…………………..
APPENDICES
A. Literature Matrix ……..………………..…………...……..
B. Variable Matrix ………..………………..…………..…...
C. Letter to the Vice President for Academics……………...
D. Letter to the author of the Questionnaire….……….…...
E. Questionnaire ……..………………..…………….….....
F. Minutes of the Defense……..………………..……………

Changes in Student’s Spending Habits during Covid-19 Pandemic | i

 LIST OF TABLES
Table No. Title of Table Page
1.

Changes in Student’s Spending Habits during Covid-19 Pandemic | ii

 LIST OF FIGURES
Figure No. Title of Figure Page
1.

Changes in Student’s Spending Habits during Covid-19 Pandemic | iii

 ABSTRACT

INTRODUCTION

Several factors make the behavior of students dynamic and different from each
other. These factors can be technical as well as psychological and controllable or
uncontrollable. The major challenge that students face is the difficulty to budget their
expenses and save a proportional amount every month for contingent events. Youth
have a significant influence and demand for various products and play an important role
in consumption as they do not have any basic financial commitments like paying rent,
bills and have enough purchasing power (Kim et., al,2016). Most of the students get their
monthly allowance from their parents and are answerable to them for their expenditure.
Higher family income can contribute majorly to the good academic performance of the
students but lower family income should not be an excuse for poor performance. But
since the coronavirus pandemic began, along with economic uncertainty, millennials
have cut back and focused more on essential expenses. All of these adjustments have
been an attempt to adapt to the changing economic landscape brought on by COVID-19.

The COVID-19 pandemic, as well as the lockdown and social distance requirements,
have altered consumer buying and shopping patterns. Consumers are learning to adapt
and form new habits. For example, if a customer is unable to go to the store, the store
comes to them. Also, consumers used to buy uniforms, school supplies, and shoes
before COVID-19 emerged, but now they buy things to keep themselves entertained
during the pandemic. Consumers are exposed to an increasing range of products and
information that have not been seen before. This leads to an increasing diversity of
consumer demand and challenges retailers to supply the right products according to
customer preferences. New habits and patterns of conduct have evolved, which are
likely to persist even after the crisis has ended. The needs of consumers have abruptly
changed. They began purchasing food and medical supplies for the upcoming months—
their behavior and shopping habits had shifted. A study conducted by Flatters and
Willmott (2009) identified several new trends that emerged during the crisis, including
the simplicity of demand as a result of restricted offers during the crisis, which tends to
persist post-crisis, with individuals purchasing simpler offerings with great value.

Changes in Student’s Spending Habits during Covid-19 Pandemic | 1

 The world faced a unique challenge due to the COVID-19 pandemic. The aspect of
the study aims students who will provide them with a perspective on how far they have
changed their previous purchasing habits and to business that entrepreneurs will also
benefit from the data of this study, which will serve as a foundation for developing a
business and creating a product or market. Several types of research have investigated
the impact of COVID-19 on market circumstances, changes in consumer behavior,
attitudes, and mobility. Similarly, this study explores how senior high school students at
the University of Saint Louis in Tuguegarao influenced their purchasing patterns
following the outbreak of the disturbing virus.

Such studies have been conducted within a variety of disciplines based on

publications in the most respected journals but there is no current review of the field.
Therefore, given the importance of consumer behavior research, a comprehensive
literature study of more recent contributions to this area of research is warranted.
Accordingly, as the COVID-19 pandemic continues to develop novel and unstable
purchasing behavior among consumers, from prioritizing their basic needs into shifting
their regular behaviors, a particular inquiry specifically to the Senior High School
students of the University of St. Louis- Tuguegarao must be done. The researchers are
to conduct a study that will examine how students’ spending habits changed throughout
the COVID-19 pandemic

Research Questions
The research paper seeks to achieve its general objective of determining the changes
on the students’ spending habits during the pandemic and by focusing also on the
following specific objectives:

 To determine the positive and negative influence of the Covid-19 pandemic on

the changed- student spending habits.
 To test the attitudes of the students’ spending pattern
 To compare the before and during the pandemic spending habits of every
student.

This study seeks to answer the following questions:

 What are the transformations or changes of the students’ spending habits that
were brought by the pandemic?
 What are the positive and negative impacts that influence the students’ attitudes?
 What are the reasons for these change spending habits?
 Is there a significant difference between before and during pandemic on the
spending habits of every student?

Hypothesis

There is no significant relationship between before and during pandemic on the

spending habits of every student.

Changes in Student’s Spending Habits during Covid-19 Pandemic | 2

Significance of the study

To the students, this will give them a point of view as to how far does they had change
prior to their spending habits. It will also be responsible for reminding and educating the
student to budget, allot, invest or divert their money and allowances especially in times
of pandemic crisis.

To the business, since the study involves the student’s spending habits during the
Covid-19 pandemic, the entrepreneurs will also be benefited with regards to the data of
this study that will serve as a basis to come up with the business and in planning to the
product or to market.

To our dear future researchers, the future findings of this study will guide them and
create a foundation in a unique crisis situation that has never been studied before and
the exploratory nature of the study gives multiple indicators for future research.

Literature Review

(Theme 1)

(Theme 2)

(Theme 3)

Research Paradigm

METHODS

Research Design

Locale of the study

Respondents of the Study

Changes in Student’s Spending Habits during Covid-19 Pandemic | 3

Instrument

Data Gathering Procedure

Data Analysis

Ethical Considerations

REFERENCES

Changes in Student’s Spending Habits during Covid-19 Pandemic | 4

LITERATURE MATRIX

Title| 5
LETTER TO VICE PRESIDENT OF ACADEMICS

Title| 6
LETTER TO THE AUTHOR OF THE QUESTIONNAIRE

Title| 7
INFORMED CONSENT FORM FOR PARTICIPATION IN RESEARCH

Title| 8
CERTIFICATE OF CONSENT
QUESTIONNAIRE

Title| 9
MINUTES OF THE DEFENSE

Title| 10