Name:

CHP7: Reaching Health Tourists

Complete the crossword puzzle below.
1
B Nurul ‘Ain Amira binti
Norizan
R HM2413A
2 3
A H P U S H
4 5
C O G N I T I V E C O
D T Y S
E C I
R L T
6 7
C O M P E T I T I V E
8 9
P S G O M
10
U N I Q U E N E S S N P
L P N I O
L P E N R
11
O C O R E G T
R U A
T S N
12
I A U G M E N T E D
N
G
Created using the Crossword Maker on TheTeachersCorner.net
Across Down
3. _______ strategy is more focused on distributors 1. a name, symbol, term, or combination of all these
channel orientation. reflect the product or service.
4. _____ level means making customers aware of 2. Health and Wellness product are _________.
the products and services. 3. Anybody considering branding activities should
6. The nature of health and wellness tourism are not consider some key elements in brand _________.
site specific and highly ________. 5. At different stage of the product life _____, the
10. Marketers use elements such as service, need for marketing communications defers.
_______ and location. 7. Marketing communication is ________ in
11. The _____ of the product is the benefit the promoting health and wellness tourism.
customers gain by purchasing and using the service 8. _____ strategies can be used as customer
or product. oriented communication to capture target market.
12. online, seasonal health juice, suggestion from 9. The facilitating and _______ product levels
spa hotels are examples for _____ products. provide the customers with the opportunity to
purchase.