HOW WE PREDICTED

Bottega Green
And how this trend will impact
the market over the next 2 years.

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Don’t miss the next viral trend
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HOW WE
PREDICTED Bottega Green An in-depth look at the rise of Bottega Green: where it came from,
how it’s evolved and how we’ve been tracking this trend since 2019.

JULY 2019 AUGUST 2019 JANUARY FEBRUARY

FS launches Color Shifts, FS launches our 2020 2020
a seasonal report that “stand for color” FS identifies FS calls out
analyzes how color is campaign that how digital color Maximal Simplicity
evolving in relation to the emphasized how is influencing as a key packaging
global cultural climate you use color is physical color trend, highlighting
and indicates strategies just as important as and starts tracking the impact of
that will drive newness what colors you use. hyperreal brights. simple design with
and evoke consumer desire playfully bold color.
across all markets.

DECEMBER 2020 NOVEMBER 2020 JULY 2020 JUNE 2020

For their “phygital” SS 21 As Louis Vuitton, Versace, Bottega Veneta FS names Mood
presentation, Bottega Veneta and others feature bright launches their new Boosters as a key
debuts their first head-to-toe green statements in their “Bottega Green” color priority in
“Bottega Green” looks and SS21 collections, FS packaging, also reaction to Covid-19
puddle boots which go viral. forecasts Kelly Green adding pops of as consumers crave
as a key color. the color in their optimism during
retail stores. uncertain times.

SEPTEMBER 2021 DECEMBER MARCH 2022

After going viral on social 2021 “Bottega Green”
media, consumers and Leveraging gains traction at
media outlets call “Bottega our Color AI, retail, confirming
Green” the color of the FS identifies a consumers’
year over Pantone’s significant lift in interest in the
Ultimate Gray and punchy greens from statement color
Illuminating for 2021. the SS22 runways. across product

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categories.
WHAT’S Bottega Green
NEXT?
Bottega Green’s vibrant and
energising undertones evolve into
digitally infused and glowed up
glam for FW 23/24. Whilst greens
re-emerge for FW 24/25 in weird
and wondrous ways that have a
captivating charm.

META REVERSE GLOWED UP GLAM EERIE GREENS

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META
Lucite

REVERSE
Fizzle

Moving into FW 23/24, Bottega Green

evolves into an array of digitally distorted
Pomegranate
shades that partner off-kilter designs,
bringing our phygital realities to life.

Butterscotch
Meta Reverse builds on visual innovation
for the ultimate statement on reality
versus illusion. We’re immersed in a
Fire
digitized dimension with avatar-inspired
whimsy and anamorphic motifs that trick
the eye.
Neon Night

The super-charged colors are like a visual

push and pull of hues that reflect the
Cherry Ice
many contradictions of modern life.

Coal

*All color system matches available at fashionsnoops.com

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 GLAM GETS
Cherry Ice

A GLOW UP
Lively
For FW 23/24 we will see the time of
celebration; a joy-filled wardrobe to
accompany consumers eager to dress up
and express themselves wholeheartedly.
Fire

Bottega Greens amped up energy has

paved the way for effervescent brights
that are especially powerful when
Polaris
reimagined in high-shine finishes,
plush velvets and metallic fabrications.
Or pair the colors together for a clashing
impact, perfect for bringing that hypnotic
Supernatural
hedonism to holiday collections.

Smoke

*All color system matches available at fashionsnoops.com

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EERIE
Derecho

GREENS
Limelight

Looking ahead to FW 24/25, and after a

season of stepping back in SS 24, greens
are forecasted to be back with a bang.
Wasabi

Welcome the weird and wondrous

world of Eerie Greens, an FS Color Shift
full of acidic, supernatural tones that
shock the senses.
Sour Mint

Confirming our continual fascination

with the a slew of haunted, magical,
and eccentric forces, this tonal shift
Thunder
features hues that go from lush to
smoky and everything in between
— pops of the absurd that disrupt
our fantasies. Evolving the emerald
Nimbostratus
undertones of Bottega Green into
captivating new realms.

*All color system matches available at fashionsnoops.com

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OF THE NEXT VIRAL TREND.
Request a demo of FS today.

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