DA-3

LSM
Winter sem 2022-23

Title of your Work :
LEAN START UP Management
Business Model Canvas Smartphone addiction tracker
and prevention
Key Partners Key Activities
The service’s primary goal is
Key partners will be tracking and helping prevention
various sized Software of smartphone addiction.
companies. The service will be primarily
catered to major firms, MNCs,
We primary require means and businesses that provide
of distribution for the work devices as well as parents
software. looking to provide a safer user
experience for their children
Key Resources
We will primarily require human
resource in the form of various
separate teams that will manage
the application and maintain it
for continuous use.
Cost Structure
Student Name
Garvin Chowdhary
Value Propositions
From the responses we gained
so far, smartphone addiction is
extremely common, and causes
the loss of massive amounts of
time for working citizens and at
the same time acts as a source
of distrction for the young to
young-adult age groups, and
often leads to learning of
subjects that are much more
mature than what an average
childs mind should be
introduced to.
Our product aims to tackle
these issues to the best of our
ability. The application can view
and limit screen time, while also
acts as a filter that will act as a
more advanced “safe search”.
This will provide a method to
increase worker efficiency and
also simultaneously create a
safer internet environment for
kids.
Revenue Streams
Registration Number
20BCE2239
Customer Relationships
The business model follows a
subscription based revenue
stream, that will have option for
various sizes of organizations as
well as family options and self
help options.
As such we intend to implement
contracts for major businesses
and firms while the standard
subsription methid will be te
primary method for families and
individuals.
Channels
Since the product is an
application, it will be distributed
via app stores of various
ecosystems on the mobile
platform and will be sold as a
subscription based software for
the PC and MAC ecosystems.
Assign
Date: ment
28-02-23 3
Customer Segments
The customers will be
businesses and families.
Both the customer types are
willing to pay for the 3 primary
features. Screen time, screen
limit, and safe search features.
The market is niche but
relatively new and unexplored
for its worth.
These individual features have
been provided and sometimes
even included on the device as
a base software, but we intend
to create a streamlined UI that
works intuitively and allows user
maximum control and minimizes
wasted productivity time and
safer internet environment.
The most important cost of the the model is the maintainence of the model. For that
various teams of trained proffesional will be needed.
Development costs such as costs of dedicated servers, databases and software
licences will also be an initial roadblock.
The business is primarily value based, and will be primarily be used by businesses
that need to optimise worker efficiency or middle to upper middle class families, that
feel the need to create a more nourishing environment for their children.
From the reviews and study done on the topic various acceptable prices appeared
among the various people.
The revenue stream will primarily be a subscription based model or a contract.
The options of prices will vary depending on the total number of users.
All features will be available and there will be no tier systems that increase features
as the cost to customer increases.