Target Market Analaysis

BALIBAY

MARCH 2023

bALIBAYJEWELRY.COM
 Strategy Outline
BUSINESS SUMMARY

The client's goals for social media marketing

The client's target audience and identified audience personas

The client's suggested content strategy

The client's tone of voice

The posting schedule

The influencer strategy

Key performance metrics to gauge the success of the strategy

 CLIENT BUSINESS NAME SOCIAL MEDIA MANAGEMENT STRATEGY

Business Overview
BUSINESS SUMMARY

BUSINESS OVERVIEW TARGET AUDIENCE

Jewelry made in Bali finding the right way woman with medium to high lifestyle
to increase the sales. Most jewelry that sold love jewelry and fashionable. Love
is customize jewelry and love Bali necklace. gemstones and unique design to
Got a lot of insight in social media. Now we evaluate their looks. Fashionable,
are growing and start to know what stylist, and also can be spirituals.
Startegy we need to try and also increasing
social media needs by analyzing it by my
self.

WWW.BALIBAYJEWELRY.COM
BUSINESS SUMMARY

BRAND VALUES SERVICES/PRODUCTS THEY OFFER

Brand values this brand help to spread love customize jewelry, silver jewelry, gold
and kindness. We give 10% profits to bali plated jewelry.
charity events, building community where
people can share their love and kindness in
the style of purchasing jewelry. We also will
share knowladge on how to be part of
Balibay. Maybe talking about bali lifestyle,
community, and how to be a content creator
in Bali.

WWW.BALIBAYJEWELRY.COM
 Competitor Analysis
OVER ALL

Overview all the jewelry that made in Bali doesn't have customizable services. They also have quite
really high price. We look more quite more affordable and trending. We just need put it out in more
stores.

COMPETITOR
ANALYSIS

HTTPS://WWW.INSTAGRAM.C HTTPS://WWW.INSTAGRAM.C
HTTPS://WWW.INSTAGRAM.C
OM/ANANDASOULCREATIONS/ OM/SUCI_JEWELRY/
OM/ELEMENTSJEWELRY_/

Ethically produced jewelry from recycled silver in
Bali since 2008. The Similiarities is they also Bali
jewelry and also using spiritual marketing and
gems to grow their business. 15 Years, their
positioning in the market is quite high quality,
unique design, and also high price. They do well in
the branding of their jewelr line they promote their
self as a meaningful jewelry. Weak points is the
price it to high for Bali market.
Seeing Suci as more than just a jewelry brand
Jewelery created on magical Bali island.
offering elegant, timeless and wearable pieces,
Our concept has been based on the image of our
Cecile's designs represent the spiritual learnings and
customers: elegant, feminine and sophisticated
journeys this mystical island offers up to its visitors
girls.
We are strongly inspired by the grace of
and inhabitants. They also doing the bali craftman
women image which we try to accentuate with the
designs, Their branding is similliar to balibay.
elegance and classic simplicity of our products.
Their positioning in the market is high quality,
unique design and also high price. they do well in
branding high quality and simple design.

WWW.BALIBAYJEWELRY.COM
 STRENGHTS WEAKNESSES OPPORTUNITIES THREATS
COMPETITOR
ANALYSIS

Customizable jewelry Don't have a physical stores To grow this jewelry brand to be one High competitors
Meaningful jewelry Didn't try another market other than of the unique design and fullfilling Every one can make jewelry
Unique designs Bali Bali jewelry market lower price jewelry that produce in
Afforadable Unique souvernirs that tourist China
remember to buy before they go Slow selling
back to their home town
Building small communities to
spread love and kindness with this
jewellery

WWW.BALIBAYJEWELRY.COM
 Target Audience Overview
KEY DEMOGRAPHICS

Age 23 - 40
Gender: Female 100%,

KEY PYSCHOGRAPHICS

Love gems and unique jewelry

Classy and have a high fashion taste
Like to use social media and go out to some social events

CHALLENGES

Not sure where to find core customers

Unclear on what to post
Reach out new customers

PREFERRED CHANNELS
TARGET AUDIENCE

Fashion and content creators

Travelers
Yoga and spirituals
Social media marketing or manager

PREFERRED CONTENT TYPES

Travel
Lifestyle
Fashion and beauty

WWW.BALIBAYJEWELRY.COM
 Target Audience Personas

PERSONA 1 PERSONA 2 PERSONA 3

DEMOGRAPHICS
DEMOGRAPHICS DEMOGRAPHICS

Age : 23 - 40 Age : 23 - 40 Age : 23 - 40

Sex : Female Sex : Female Sex : Female
Location : Bali, Jakarta, Banten, Sulawesi Location : Australia Location : Singapore
selatan, Jawa timur Northern territory

Occupation : more than 5.000.000 Occupation : $500 Occupation : more than $500

P S Y C H O G R
A P H I C S P S Y C H O G R
A P H I C S P S Y C H O G R
A P H I C S
TARGET AUDIENCE

Values : culture and designs Values : culture and designs Values : culture and designs
Interest : Fashion and styling Interest : Fashion and styling Interest : Fashion and styling
Lifestyle : High social and classy Lifestyle : High social and classy Lifestyle : High social and classy
Social Class : Medium to high Social Class : Medium to high Social Class : Medium to high

WWW.BALIBAYJEWELRY.COM
 Target Audience Persona

ANASTASIA
ABOUT FRUSTRATIONS PERSONALITY
Spiritual - Creative - Active on social media
Interest in growing her social media, slow career progression INTROVERTED EXTROVERTED
spiritual and outgoing soul. Living in low salary SENSING INTUITVE
Bali outside their home town. Making slowly growing their Instagram
THINKING FEELING
money online. Love travel and side traveling and exploring the world
JUDGING PERCIEVING
seeing classy, and simple but high
fashion taste. Have a boyfriends and SERIOUS FUN

making money online. Have good art

taste and creative.

GOALS MOTIVATIONS PREFERRED CHANNELS

High fashion INCENTIVES ONLINE & SOCIAL MEDIA
TARGET AUDIENCE

Traveling the world PHYSICAL STORES

FAMILY
High Instagram audience
FEAR
Fashionable
ACHIEVEMENT
A G E : 28 years old GROWTH
L O C A T I O N : Ubud bali
POWER
O C C U P A T I O N : Making money online
I N C O M E : 5000000. SOCIAL
STATUS: In relationship

WWW.BALIBAYJEWELRY.COM
 Brand Style & Tone
CASUAL FORMAL

FRIENDLY PROFESSIONAL

SPONTANEOUS PLANNED

HIGH-ENERGY RESERVED

CONTEMPORARY TRADITIONAL

FUN SERIOUS
TARGET AUDIENCE

ACCESSIBLE EXCLUSIVE

RELATIONAL TRANSACTIONAL

OPEN MYSTERIOUS

REALISTIC IDEALISTIC

WWW.BALIBAYJEWELRY.COM
 CLIENT BUSINESS NAME SOCIAL MEDIA MANAGEMENT STRATEGY

Social Media Strategy

OVERALL BUSINESS GOAL/OBJECTIVE

Sales is the most important goals for now

1 month sales : 15 sales
2 month sales : 30 sales
3 month sales : 45 sales HOW WILL THIS BE
MEASURED

Sales per month

Followers per month
Interaction with customer per month

SOCIAL MEDIA GOALS

BRAND AWARENESS
COMMUNITY BUILDING
LEADS
SALES
STRATEGY

WWW.BALIBAYJEWELRY.COM