1. What was the main focus of the survey? 1. What was the main focus of the survey?

A. leisure sporting activities A. leisure sporting activities

B. average age of athletes B. average age of athletes

C. durability of sporting equipment C. durability of sporting equipment

2. Which group seems to be most active in 2. Which group seems to be most active in
sports? sports?

A. 18-26 A. 18-26

B. 27-35 B. 27-35

C. 36-45 C. 36-45

3. Which sport was cited as the third most 3. Which sport was cited as the third most
popular? popular?

A. jogging A. jogging

B. tennis B. tennis

C. cycling C. cycling

4. What is NOT one of Gary's marketing 4. What is NOT one of Gary's marketing
strategies? strategies?

A. target the 18 to 26 year-old age A. target the 18 to 26 year-old age

B. sell tennis rackets B. sell tennis rackets

C. carry more athletic shoes C. carry more athletic shoes

5. Why does Sam want to target the 46-55 5. Why does Sam want to target the 46-55
age group? age group?

A. They have more buying power. A. They have more buying power.

B. They are very health conscious. B. They are very health conscious.

C. They tend to enjoy sports more. C. They tend to enjoy sports more.
Gary: Sam, could you (1) the results of the survey on leisure sporting
activities again? We need to plan out our (2) for this Friday's business
meeting.

Sam: Sure, Gary. I've summarized the results in the handout, broken down by (3)
age groups and sporting activities. The survey was administered to 550
men and women between the ages of 18 and 55 years old, and the results have been
compiled in the following age groups: 18 to 26, 27 to 35, 36 to 45, and 46 to 55. According
to the results, the most (4) group involved in sporting activities are those
between 18 and 26 years old, followed by those 36 to 45 years old.

Gary: Okay.

Sam: As far as particular sports are concerned, people in these two groups (5)
jogging as their favorite recreational sport followed by skiing, tennis,
swimming, and cycling.

Gary: And what about these groups broken down by (6) ?

Sam: Oh, Gary, thanks for bringing that up. Men appear to be slightly more active than
women in the 18 to 26 year-old age group, but women seem more active in the other three
groups.

Gary: Hmm. Based on what you have said, I think we should (7) targeting
the 18 to 26 year-old age group more in the future. I also feel we should consider
expanding our line of athletic shoes, particularly jogging and tennis (8) . We
also have to come up with a more appealing slogan aimed at this age group.

Sam: I see what you mean. However, when these results are compared with the survey
carried out three years ago, we can see a growing (9) among older
consumers--those 14, I mean 46 to 55--who are becoming more conscious and concerned
about staying fit. I believe this trend will continue, so we should focus on this group
instead.

Gary: I see your point. Well, let's meet again on Wednesday to iron out more of the

(10)
of this proposal.
1. What product or service is the telemarketer promoting?

A. a stay at a new condominium

B. a membership to a sports club

C. a hotel in Hawaii

2. Which special feature is NOT part of this offer?

A. access to free meals and beverages

B. use of fitness rooms

C. unrestricted use to a swimming pool

3. Why does the man turn down the offer?

A. He doesn't have extra money to spend.

B. He never buys things over the phone.

C. He doesn't need the service being provided.

4. What statement is true about the "do not call" list according to the conversation?

A. It will take four to six weeks to remove the man's name from the company's phone list.

B. The man might be called by another company representative in the coming weeks.

C. The man can request that his name be added again to the company's database.

5. What is the man's name?

A. Mr. Phillips B. Mr. Jones C. Mr. Williams

1. What product or service is the telemarketer promoting?

A. a stay at a new condominium

B. a membership to a sports club

C. a hotel in Hawaii

2. Which special feature is NOT part of this offer?

A. access to free meals and beverages

B. use of fitness rooms

C. unrestricted use to a swimming pool

3. Why does the man turn down the offer?

A. He doesn't have extra money to spend.

B. He never buys things over the phone.

C. He doesn't need the service being provided.

4. What statement is true about the "do not call" list according to the conversation?

A. It will take four to six weeks to remove the man's name from the company's phone list.

B. The man might be called by another company representative in the coming weeks.

C. The man can request that his name be added again to the company's database.
5. What is the man's name?

A. Mr. Phillips B. Mr. Jones C. Mr. Williams

1. leisure sporting activities

2. 18-26
3. tennis
4. sell tennis rackets
5. They are very health conscious.

Gary: Sam, could you review the results of the survey on leisure sporting activities again? We
need to plan out our proposal for this Friday's business meeting.

Sam: Sure, Gary. I've summarized the results in the handout, broken down by consumer age
groups and sporting activities. The survey was administered to 550 men and women between the
ages of 18 and 55 years old, and the results have been compiled in the following age groups: 18 to
26, 27 to 35, 36 to 45, and 46 to 55. According to the results, the most active group involved in
sporting activities are those between 18 and 26 years old, followed by those 36 to 45 years old.

Gary: Okay.

Sam: As far as particular sports are concerned, people in these two groups cited jogging as their
favorite recreational sport followed by skiing, tennis, swimming, and cycling.

Gary: And what about these groups broken down by gender?

Sam: Oh, Gary, thanks for bringing that up. Men appear to be slightly more active than women in
the 18 to 26 year-old age group, but women seem more active in the other three groups.

Gary: Hmm. Based on what you have said, I think we should consider targeting the 18 to 26 year-
old age group more in the future. I also feel we should consider expanding our line of athletic
shoes, particularly jogging and tennis footware. We also have to come up with a more appealing
slogan aimed at this age group.

Sam: I see what you mean. However, when these results are compared with the survey carried out
three years ago, we can see a growing trend among older consumers--those 14, I mean 46 to 55--
who are becoming more conscious and concerned about staying fit. I believe this trend will
continue, so we should focus on this group instead.

Gary: I see your point. Well, let's meet again on Wednesday to iron out more of the details of this
proposal.

1. a membership to a sports club

2. access to free meals and beverages
3. He doesn`t need the service being provided.
4. The man might be called by another company representative in the coming weeks.
5. Mr. Phillips

Man: Hello.

Telemarketer: Good evening, Sir. Is this Mr. Charles Philips?

Man: Yes, it is.

(1)
Telemarketer: Well, Mr. Phillips. This evening, I'm calling to
you a special discount on . . .

Man: Ah, no, let me guess. You want to sell a subscription to the
newspaper or a great deal on (2) to Hawaii, right? [Well, . . .].
Or, you want to offer me an unbelievable bargain on flamenco (3)
lessons.

Telemarketer: No, no, actually . . . Mr. Jones. [Huh?] Oh, sorry. That was
the last guy. [Ah, great.] Uh, we want to offer you a free trial (4)
to our sports club downtown at the introductory price of $39.95 . . .

(5)
Man: Thirty-nine ninety-five?!? I thought you said free! Uh, .
I'm not interested.

Telemarketer: Well, it includes unlimited access to all our (6) ,

including the gym, weight room, racketball courts, and swimming pool.
 (7)
Man: Again, I'm not interested. I have my own program I do
around the house anyway.

Telemarketer: Well, this is a once-in-a-lifetime deal.

Man: Nah. Like I said, I'll pass this time. And please put me on your "don't
call" (8) .

Telemarketer: Okay. It'll take between four and six months before your
(9)
name will be removed from our . [Months?!?] You might be
called by another representative (10) that time.

Man: Ah, man. Ah, great.

Telemarketer: Have a nice evening, Mr. Williams.

Man: Ah, man.