7.

Talk about a product of a global brand which was

customised to meet Vietnamese needs
Phở Burger - McDonald's to celebrate Vietnam National Day.
Known as global Burger giant with signature burgers including Big Mac,
Cheeseburger, Fillet o Fish, McDonald's has always been trying to bring to the locals
where they operate the local taste with a McDonald’s touch. In every market,
McDonald's always tries to learn and adapt to be locally relevant by combining its
own signature menu with the local specialty to create products that breathe local
culture and style. If you happen to try McDonald’s in Europe you've probably tried
McBaguette, if you've been to Italy maybe you'd tried McDonald's or in Asia you may
have heard or tried McSpaghetti in the Philippines; Teriyaki Burger in Japan, or Nasi
Lemak Burger in Singapore and Malaysia. The list goes on in different countries in
which McDonald’s has a presence.
In Viet Nam, McDonald's for the first time is bringing to local customers a traditional
Vietnamese flavoured product as part of a special campaign to celebrate 2020
Vietnam National Day - Phở Burger. This seemingly risky combination is the result of
long trial efforts over the years in Viet Nam by the food conglomerate, a process long
enough to eliminate many dissatisfied products, to harmonise the unique cuisines and
bring about a fascinating product.
The stimulating combination between American and Vietnamese cuisine: Hot, juicy
Angus beef blends perfectly with the aroma of cinnamon, anise, fennel, clove,
Vietnamese basil, cilantro and unique Vietnamese Phở sauce specially made from Phở
broth…
At first glance, Phở Burger is "different". It’s different from the burgers that
McDonald's is serving from the look, the feel and of course the ingredients. Phở
Burger's bun looks bright yellow as if it is a mix of white phở noodle and a tan bun.
The appearance is similar to an English muffin but the taste if different, more sweet
and softer. The other significant difference is the freshness by seeing the local herbs
alongside the tender beef blended with the sauce. And the outstanding piece of egg
makes Phở Burger look fuller.
As a whole, the distinctive mix of the cuisine activates the eyes, the ears, triggering all
of our senses, leaving us in awe of the spectacular yet harmonised taste.
In short, Phở Burger is a must try!

https://vietnamnews.vn/brand-info/771542/pho-burger-mcdonalds-to-celebrate-vietnam-national-
day.html