Scribd Logo
Upload

Welcome to Scribd!

  • Marketing

    Uploaded by

    Aishita Tekriwal
    5 views1 page
    The document is about a marketing planning lecture and written work for an IBDP-1 Business Management class held on December 2022. The reading work defines marketing planning as the structured process used to formulate marketing objectives and strategies to achieve goals like increasing market share. A marketing plan is created to help implement these strategies. Marketing planning helps businesses identify customer needs and wants to improve their marketing and chances of success. For written work, students wrote the advantages and disadvantages of marketing planning and reflected on their work.

    Original Description:

    Original Title

    marketing

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document is about a marketing planning lecture and written work for an IBDP-1 Business Management class held on December 2022. The reading work defines marketing planning as the structured process used to formulate marketing objectives and strategies to achieve goals like increasing market share. A marketing plan is created to help implement these strategies. Marketing planning helps businesses identify customer needs and wants to improve their marketing and chances of success. For written work, students wrote the advantages and disadvantages of marketing planning and reflected on their work.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views1 page

    Marketing

    Uploaded by

    Aishita Tekriwal
    The document is about a marketing planning lecture and written work for an IBDP-1 Business Management class held on December 2022. The reading work defines marketing planning as the structured process used to formulate marketing objectives and strategies to achieve goals like increasing market share. A marketing plan is created to help implement these strategies. Marketing planning helps businesses identify customer needs and wants to improve their marketing and chances of success. For written work, students wrote the advantages and disadvantages of marketing planning and reflected on their work.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Ahmedabad International School

    Lecture & Written work

    Grade: IBDP-1 Subject: Business Management

    Date: Dec 2022 Unit Name: Unit 4.2 Marketing planning

    Name: Roll No:

    Div: A&B

    Marketing planning

    Reading work

    Marketing planning refers to the structured process of formulating marketing objectives


    and appropriate marketing strategies to achieve these goals. For example, businesses
    will typically aim to increase their market share. Marketing planning is about
    formulating the various marketing strategies to achieve this goal. A marketing plan is
    devised to facilitate this. The role of marketing planning for a business is to identify the
    needs and desires of its customers and devise approaches to meet these. Hence, it helps
    to improve the firm’s overall marketing and its chances of success.

    Written work

    students need to write the advantages and disadvantages of marketing planning on a


    white sheet provided by the teacher or in their BM notebook.

    Reflect

    Students need to reflect on written work at the end of the session.

    You might also like