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  • Communication Media Project: Arunima Das

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    Arunima Das
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    The document discusses a marketing campaign by Cadbury Bournvita showing bottles shaped like household items to represent how children may want different careers but feel pressure from parents to pursue options the parents prefer. The student author researched societal attitudes about parental influence on children's careers and wrote their first blog on the topic. They felt it helped develop their writing skills, understand marketing, and gain perspective on societal mindsets regarding parental pressure on career choices.

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    The document discusses a marketing campaign by Cadbury Bournvita showing bottles shaped like household items to represent how children may want different careers but feel pressure from parents to pursue options the parents prefer. The student author researched societal attitudes about parental influence on children's careers and wrote their first blog on the topic. They felt it helped develop their writing skills, understand marketing, and gain perspective on societal mindsets regarding parental pressure on career choices.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    6 views3 pages

    Communication Media Project: Arunima Das

    Uploaded by

    Arunima Das
    The document discusses a marketing campaign by Cadbury Bournvita showing bottles shaped like household items to represent how children may want different careers but feel pressure from parents to pursue options the parents prefer. The student author researched societal attitudes about parental influence on children's careers and wrote their first blog on the topic. They felt it helped develop their writing skills, understand marketing, and gain perspective on societal mindsets regarding parental pressure on career choices.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    COMMUNICATION MEDIA

    PROJECT

    Arunima Das
    22DM055  
    This content about the parents who force their child or children as per their choice, even if they want
    to be something else. It is a marketing done by Cadbury Bournvita that they make different types of
    bottles in the shape of toilet dispenser, soap holder, glass cleaner, to tell that the bottle wants to be
    something else but becomes something out of pressure
    LinkedIn link-
    https://www.linkedin.com/posts/arunimadas1996_bournvita-forcedpacks-career-activity-
    7005157019934437376-LzbC?utm_source=share&utm_medium=member_desktop
    Achievement- During research I get to know about the society mindset about child’s career. Even the
    wants to become something else they are force to become what his/her parents wants.
    This is my 1st blog and it provide me to understand my prospects.
    Skill Developed- Good writing skill
    Blogging
    Mindset develop- Helps me to understand the thinking of society
    Marketing aspect of Cadbury Bournvita

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