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Universiti Teknologi Mara Perlis: Titled
Universiti Teknologi Mara Perlis: Titled
MARINE PRODUCT
Titled:
CHAPTER 1
INTRODUCTION
The location of the business is at Kuala Perlis Industrial Estate. The selection of our business
smoked fish industry has been commercialized in the Malaysian market such as smoked
catfish and smoked tilapia. However, the numbers of entrepreneurs was low and this industry
was not performing well as expected because there was insufficient strategy in their
marketing. Overall, there are not so many competitors in this industry, most of the smoked
fish’s entrepreneurs selling their product through stalls at the market or sell it at their house.
The methodology is not effective as not many people will realize their existence, only those
who knew the makers will know about the smoked fish. In short, the smoked fish industry is
just a small industry that needs more exposure so that the smoked fish lovers can easily get
the product.
Smoked Aqua Enterprise only product is smoked seabass where it is a great meal or appetizer
in Malaysia. Our smoked seabass is added with special ingredients such as brown sugar,
lemon juice, garlic powder, onion powder, allspice and white pepper for better taste and
smell.
CHAPTER 2
BUSINESS PLAN
2.1 Introduction
Our business is focus on the in-the-style of traditional food industry called smoked fish. The
smoked fish industry has been commercialized in the Malaysian market such as smoked
catfish and smoked tilapia. However, the numbers of entrepreneurs was low and this industry
was not performing well as expected because there was an insufficient strategy in marketing.
Overall, there are not so many competitors in this industry, most of the smoked fish’s
entrepreneurs selling their product through stalls at the market or sell it at their house. The
methodology is not effective as not many people will realize their existence, only those who
knew the makers will know about the smoked fish. In short, the smoked fish industry is just a
small industry that needs more exposure so that the smoked fish lovers can easily get the
product.
flavours.
Our business has a lot of potential where it is a new product. The products are not fully
available in the market and competitions are low. Therefore, we will out-stand others easily
in this industry. Customers will know our existence and come to get the smoked seabass from
Operating is the most important element whenever one wants to start up business. It is one of
the most important parts in business plan. Without a good operation plan, Smoked Aqua
failure in delivering our product, and so on. To avoid this situation, management of the
Smoked Aqua Enterprise should be done perfectly. Management plays a key role in
successfully smoked seabass’s process and the most crucial part of the whole production
process.
Smoked Aqua Enterprise is producing smoked seabass to the whole consumer in Malaysia
industry, it will be essential through experience, research and knowledge, we learn how to
produce smoked seabass in commercial way instead of the traditional ones. Commercial way
here means we produce smoked seabass massively and using modern technology.
CHAPTER 3
OPERATIONAL PLAN
R A W M A T E R IA L P R E P A R A T IO N R O O M
S M O K E O V SE MN O K E O V
W O R K IN G W O R K IN G
T A B L E T A B L E
P R O C E S S IN G R O O M
O F F IC E
F R E E Z E R R O O
P O R T A B L E
W O R K IN G T A B L E
F R E S H S E A B A S S
C L E A N I N G
B R I N I N G
D R Y I N G S M O K I N G
F R E E Z I N G P A C K A G I N
3.4 Packaging
Our packaging is design to attract the customer’s attention and encouraging sales by using
thermoset plastic. The packaging are semi-transparent, chemically stable (proven to be safe),
good gas barrier and have a high tensile strength. The packaging also will be labelled that
provides information about the manufacture, the contents of the products, the nutritional facts
3.6 Pricing
Smoke Aqua Enterprise aims to create a new product that is not only affordable but also
marketable. We use cost based pricing because it is the simplest and most commonly used
pricing strategy. Cost based pricing is used on the total cast of the product plus a standard
mark- up.
CHAPTER 4