Stellar Creative Solutions

Digital Marketing
Campaign Plan

Prepared by
Bloom Underwood
bloom@stellarcreativesolutions.com
March 25, 2050
Executive Summary

Stellar Creative Solutions will launch its new product, Golden Lux Elegance body
lotion for women, on November 20, 2050. With a budget of $2,000,000.00, the
company will utilize digital marketing campaigns to promote the new product.

Objectives

The company’s marketing objectives are:

1. Create relevant marketing campaigns for the new product by June 25, 2050. 
2. Increase product website views by 10% through the use of social media
campaigns by October 23, 2050.

Buyer Persona

Jenny Adams is a 24-year-old business manager, living in Louisville, Kentucky. Her

challenges include maintaining smooth, clear, and moisturized skin after a long
day at work. She needs a body lotion that can help her have a fresh and confident
outlook to boost her confidence at work.

Target Market

The company targets single and married women between ages 15 to 65,
comprising 40.20% of the total US population. These women use body lotions to
moisturize and hydrate their skin and protect it from damage.
Strategy

The company will focus more on utilizing social media marketing strategies in
implementing its digital campaigns. It will boost the online influence of the
product through the campaigns participated by social media influencers and
continuous sharing of the product’s web pages.
Team

Hannah Baker
Digital Marketing Director
She will supervise and oversee the implementation of digital marketing
campaigns.

Lesley Stevenson
Digital Marketing Specialist
She will be responsible for crafting digital marketing strategies to attain the goals
of the campaign.
Action Plan

OBJECTIVE 1
Create relevant marketing campaigns for the new product by June 25, 2050.

ACTION ASSIGNED TO END DATE

Finalize the contracts and fees of
product ambassadors and social media Hannah Baker June 25, 2050
influencers

Establish and finalize digital marketing

Lesley Stevenson June 25, 2050
channels

OBJECTIVE 2
Increase product website views by 10% through the use of social media
campaigns by October 23, 2050.

ACTION ASSIGNED TO END DATE

Develop the product’s official web page Lesley Stevenson October 23, 2050

Produce and post enticing content on

Dianna James October 23, 2050
the web and social media pages

Budget
Description Quantity Price Total

Salary  10 USD 56,000 year USD 560,000

Web Development Tools  1 USD 15,000 year USD 15,000

VAT 10 %

Total USD 632,500

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