Dreamy Sweet

Julia Cohen
DELICIAS CASERAS HECHAS CON AMOR
something to think about

"There is no more sincere

love
than the love of food ".

- GEORGE BERNARD SHAW

 who is my service
aimed at?
Dreamy sweet was born in March 2021 in the
department of Sucre, which has an approximate
population of 904,863. This project began with
the illusion of craving each person with our
handmade products, satisfying the need to
sweeten the heart of that special person with a
detail, giving the possibility of designing their
boxes to be made in a personalized way for each
one of them.
Name and identity

DREAMY SWEET

LThe name of the brand is based on the word dream since with
each bite of our products we want to transport people to that
state of tranquility and fantasy, and the logo on the sleeve
represents the base of the confectionery in each product.
Name and identity

DREAMY SWEET

The identity of the brand is not only about selling products but
about creating ties with customers and good communication and
trust. We take care of listening and pleasing our customers, in
addition to addressing concerns, accepting mistakes and
rewarding customer loyalty with certain tastings
 products offered
This project offers products such as desserts,
chocolates, shortbreads, brawnies, cupcakes, cakepops,
and chocolate-dipped strawberries.
CUPCAKES
desserts
Popsicles and hearts in
chocolate
Butter cookies
Performed activities
Market research has been carried out, identification
of the target market, the name and brand of the
product has been designed knowing its potentialities
and disadvantages. Promotion and marketing
strategies have been proposed to enhance the
brand.
 PACKAGING YOUR PRODUCT

The final package and packaging proposal of the product is based especially on
some square boxes made of cardboard that are quite resistant and with
windows that allow you to see the product inside them, they are made of
ecological material to contribute to the environment and some of these When
products require long-distance transport, a reusable bag is used to make it
easier to move and reach the customer in optimal conditions.