BM BM_Case

Batch 1_2024
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IBDP TERM 1 EXAMINATION (October 2022)

BM Batch 1_2024
School code: 004196

Divyesh Name of the student: Section :

Grade: Roll No:

Upcoming
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Subject: Paper Component:
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Duration: Marks:
Announcement: "Dear students, PFA an example of a sum,…"
Divyesh Modi
Created
Sep 29
Name & Sign of the invigilator:
Dear students,

PFA an example of a sum, a combination of costs and decision tree. Try and solve it!
Name of the teacher:

Thank you!!

Instructions to the candidates:

Question Total Marks

Marks

IMG20220929093728.jpg

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Announcement: "Dear Students , Your Summative…"

Yamini Sridhar
Created
Sep 28
Page 2 of 4
Dear Students ,

Your Summative Assessment is scheduled during slot 2 today . Please carry paper and pen without fail.

All the best !!

IBDP TERM 1 EXAMINATION (October 2022)

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Announcement: "Dear Students, PFA for your reference…"

Divyesh Modi
Created
Sep 27

Dear Students,
DESSERTS AND MORE (DAM)
PFA for your reference an example of costs as discussed in one of the batches today.
Desserts and More (DAM) company, was founded by Mrs. Sneha Dalmia in 2008 in
Thank
Surat you!.
with an objective to “Serve fresh and the best”. It offers a wide range of
products for retail sale including cakes, pastries, cookies, savories like khari,
lavash, snacks, mocktails, cold coffee, hot coffee and the like. Their most selling,
5 signature products are brownie, chocolate cake and garlic toast.

There are two directors in the company - Mrs. Sneha Dalmia and her husband, Mr.
Amber Dalmia, each of whom has a significant ownership stake in the business.
The company can only sell shares within themselves to people known to the
directors, say friends, family and associates. Their Articles of Association restricts
10 the right to transfer shares. DAM has taken FSSAI license and abides by the
Companies Act, 2013 and the Factories Act, 1948.

The bakery industry, usually referred to as the grain-based food industry, is

increasingly competitive with a lot of home - based start ups entering the market.
DAM’s customers have responded to this by demanding lower prices and better
quality products. As this industry is quite innovative, there is also a requirement to
15
continually develop new products or enhance existing ones.

As the food industry is innovative and fast changing, the external environment has
contributed further to the volatility. The heat of the Russia-Ukraine war is now
IMG20220927141332.jpg
reaching commoners in India and around the world. The annual inflation rate in
20 India rose to 7.8 per cent in April 2022, the highest since May 2014, as food
inflation accelerated for the seventh straight month to 8.4 per cent. Vanaspati oil
price on May 31 was 26.6 IMG20220927143434.jpg
percent higher than the same day last year, wheat was
Image oil and sugar were 5.1 and 4.1 percent higher
14.3 percent higher, and mustard
than the corresponding day of the previous year. All these input factors drastically
25 affected DAM and its decision making process of costing its products as well as
margins on the same.

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DAM currently has 80 employees primarily titled as chefs, cake designers, office
handling staff, marketing and distribution staff. Although employees are normally

Announcement: "Dear Students, PFA numerical example on…"

Divyesh Modi
Created
Sep 26

Dear Students,

PFA numerical example on types of cost done in the classroom.

Page 3 of 4

Thank you!

IBDP TERM 1 EXAMINATION (October 2022)

allocated to one role, they are required to work anywhere in the store as per the
30 emergency of the situation. One of them put up a concern that they are also
expected to help the directors in personal tasks, such as booking holidays for
family, organising social events, booking cab or movie tickets and the like.

One of their trained and 2 years old employees wants to pursue a graduation
course and he is unsure of managing his studies with work. He is intending to leave
35 DAM. However, on the basis of his 2 years performance evaluation, the HR
manager of DAM reported that he is a valuable asset and his performance has
been commendable. The HR Manager is interested in holding him further in this
role. He is keen on bringing a change to the working style or shift timing, which was
never considered earlier as traditional processes were followed.

40 DAM acknowledges the importance of sustainability and social responsibility in

relation to two key heads:
IMG20220926104609.jpg

1. People - promoting a culture that encourages employees to develop their

talents and skills
2. Health and Safety - protecting employees, contractors and all other
Add class comment…
45 stakeholders affected by its activities.

On that note, DAM is aggressively into brand creation. Mrs. Sneha Dalmia has
always expressed her need to stay unique and how customers can be attracted to
Announcement: "Dear Students, PFA 'Predicted Questions…"
DAM ratherDivyesh
than other Modi
cakery shops. After a lot of research and being
Created
Sep 26
product-centric, DAM made an amendment in their existing business process. The
50 paper used for packaging and boxing of its products are ITC paper which are
Dear Students,
purchased from local suppliers. Hence now, when a customer opens the box, there
is
PFAno pungent smell
'Predicted of the food.
Questions T1'Also,
as the cake boards
discussed are not cardboards rather
in class.
MDF boards are used. This is because the MDF Boards don’t get soggy if any food
item
Thankstays on it for a longer term.
you!

55 DAM and their software developers team are under a constant pressure to bring in
the change in strategy and to actively look after the online sales, website creation,
home - delivery of products. A lot of questions are under consideration for online
ordering, launch of a website, its maintenance, customization feature to every
customer, load balancing and the like.

60 Knowing all the customer reviews and reputation of DAM, Mr. Kailash ordered a 3
kgs Chocolate cake for his daughter’s birthday. As DAM invoicing policy states that
100% payment is to be done on delivery of product and no credit is given to
customers, Mr. Kailash paid part - advance of Rs. 2,500, 7 days prior to the party.
However, on the booked date and time, no one came to collect the cake. DAM
65 called the registered number but it went unanswered. Repeated calls were made by

IMG20220921095444.jpg
Page 4 of 4

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IBDP TERM 1 EXAMINATION (October 2022)

the store manager but all efforts went in vain. Next day, Mr. Kailash asked DAM to
refund the advance paid. "Dear
Announcement: However, the Pl
Students! store manager
find attached clearly
the CP…" refused him for the
Sweta Nandwani
refund of itsCreated
advance.
Sep 26 A lot of arguments also happened. But the store manager
abided by the company’s policy. Finally, no refund was made.
Dear Students!

70 Last year's financial report reported that 8 % of the pre-ordered sales were either
Pl Lnd attached the CP of Unit 1.6 MNCs for your perusal.
canceled or revised at the last minute. Mrs. Sneha is now perplexed that in line of
CSR Activities, whether DAM should join hands to give away such undelivered
Happy Reading!
cakes to Naari Sanrakshan Gruh Ashram, an NGO where she frequently donates
cake.

BM Unit 1- 1.6
75 With respect to acquisition of market
Google share in conformity with the increase in rate of
Slides
growth in the economy, DAM adopted a growth strategy by offering Franchisees so
as to capture the market quickly and establish a brand image. Henceforth, it gave
Franchisees to parties who were interested in this line of business. A Contract of
Franchise needs to be signed between both the parties. In a meeting of the board
Add class comment…
80 of DAM, the founder, Sneha Dalmia, advised the board that DAM must close down
all of its franchises. She reasoned that the franchisees are unable to meet its
objective statement. The quality of product and the standard of service is not met
which in turn also affects the brand image as well. Henceforth, the board of DAM
Announcement: "Dear Students !! Please refer to the…"
made a decision
Sweta andNandwani
closed down all of its 10 franchisees in Surat.
Created
Sep 20
85 In order to counter the failure of the above mentioned strategy, DAM intends to
Dear Students !!
introduce ‘Cake Premixes’ in the market with the prospect of attracting new buyers
and targeting the ‘fast moving consumers’ segment in the market. The cost needed
Please refer to the attached Case Study of DAM for Term 1 BM HL/SL Examinations!!
to manufacture the so-called premixes requires a huge investment and the owners
are unable to decide whether to take up this venture on their own under their own
Exam Date : October, 12, Wednesday
90 brand name or to go for a joint venture with a firm named ‘More or Less Desserts’
Exam Timing : 12:25 pm to 2:00 pm
(MOLD), operating in the same industry with a significant market footprint.
Both HL and SL

If DAM chooses to implement the above idea on its own, the initial investment shall
Read, Repeat, Review and get your Reward !!
amount to a humongous Rs. 150 lacs having a success probability of 40% with
returns amounting to Rs. 250 lacs, whereas the probability of failure of the same is
Happy Reading !!
95 60% with returns amounting to Rs. 200 lacs.

BM_Case
On the other hand, if DAM Study.pdf
chooses to go for a joint venture with MOLD, the cost
PDF
shall remain the same. The success probability of the JV is 45% wherein the return
shall be Rs. 320 lacs, whereas the probability of failure is 55% with a return of Rs.
99 200 lacs.

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Announcement: "Dear Students, PFA PDF for the case…"

Divyesh Modi
Created
Sep 14

Dear Students,

PFA PDF for the case study 'Sparsh' for your reference.
You shall be required to answer questions in class as directed by the respective teacher.

Thank you!

Sparsh.pdf
PDF

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Announcement: "Attention!! Dear Students, This is to…"

Divyesh Modi
Created
Sep 14

Attention!!

Dear Students,

This is to inform you that a Summative Assessment will be held on 28th of Sept, 2022 for all Batches.

The syllabus for the same is:

Unit 1.3
Unit 1.4
Unit 5.1
Decision Tree
Numerical sums on Cost (TC, AC, FC, etc.,) as discussed in class

Study well!

Thank you!!

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Announcement: "Dear Students, PFA link for BM Unit 2-…"

Divyesh Modi
Created
Sep 12

Dear Students,

PFA link for BM Unit 2- 2.1 for your reference.

Thank you!

BM Unit 2- 2.1
Google Slides

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Announcement: "Dear Students, PFA BM Unit 2- 2.2 for…"

Divyesh Modi
Created
Sep 8

Dear Students,

PFA BM Unit 2- 2.2 for your reference.

Thank you!!

BM Unit 2- 2.2.pptx
PowerPoint

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Announcement: "Dear Students, PFA BM Unit 1- 1.5 for…"

Divyesh Modi
Created
Sep 8

Dear Students,

PFA BM Unit 1- 1.5 for your reference.

Thank you!!

BM 1.5 Growth and Evoluti…

Google Slides

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Announcement: "ATTENTION!! Dear Students, Please note…"

Divyesh Modi
Created
Sep 3

ATTENTION!!

Dear Students,
Please note your Term 1 syllabus :
1.1 What is Business?
1.2 Types of Business Entities
1.3 Business Objectives
1.4 Stakeholders
1.5 Growth and Evolution
1.6 MNCs
2.1 Introduction to HRM
2.2 Organizational Structure
5.1 Introduction to Operations Management

Read well!
Thank you.

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Announcement: "Dear Students , The Summative…"

Yamini Sridhar
Created
Aug 29

Dear Students ,

The Summative Assessment that has been scheduled for tomorrow stands cancelled as there are changes in
TimeTable. We shall reschedule it on a later date and keep you informed about the same.

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Announcement: "Dear Students, Request you to solve the…"

Yamini Sridhar
Created
Aug 22

Dear Students,

Request you to solve the below caselet

image_67184385.JPG

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Announcement: "Dear Students , A Guest session has…"

Yamini Sridhar
Created
Aug 19

Dear Students ,

A Guest session has been organized today with Vardan sir, during slots 5 & 6 (1:10 pm to 2:45 pm). Request all the Business
Management students to gather at Hippodrome. The session is about "Stakeholders". Request your participation to make the
event more interesting.

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Announcement: "Dear BM students , Our 75th…"

Yamini Sridhar
Created
Aug 18

Dear BM students , Our 75th Independence Day was celebrated with full enthusiasm with "Har Ghar Tiranga" campaign.
However the concern is about the disposal of these iags in a digniLed manner after the celebrations. As a part of CAS
integration and on behalf of the DP Business Management team, we are hosting a iag collection drive. Request you to bring
the iags which are no longer in use and we shall collect and handover to the business organizations who help us dispose them
with due respect as a social obligation. Please make sure you handover the iags to the the BM teachers by EOD tomorrow.
Thanks

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Announcement: "Dear Students , Please find the CPT for…"

Yamini Sridhar
Created
Aug 17

Dear Students ,

Please Lnd the CPT for Unit 1.6 , MNC's

BM Unit 1- 1.6
Google Slides

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Announcement: "Dear Students, PFA PDF for chapters we…"

Divyesh Modi
Created
Aug 5

Dear Students,
PFA PDF for chapters we have covered in class.

Thank you.

BM Book Unit 5- 5.1.pdf BM Unit1- 1.3 and 1.4.pdf

PDF PDF

BM Book 1.5-1.6.pdf
PDF

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Announcement: "Dear All, The next summative assessment…"

Yamini Sridhar
Created
Aug 4

Dear All,
The next summative assessment for business management is scheduled on 30th Aug.

Units - 1.3 ,1.4 and 5.1

Marks - 20
Duration - 40 mins
Request you to carry paper and pen.

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