BUSINESS NAME: Primo’s Pizzeria

BUSINESS CONCEPT AND INNOVATION:

Seat back and relax as we bring you in magical food trip

in Italy! Here, we offer an Italian style of pizza where
traditional oven is used with your customize toppings
being prepared in front of you. Also it is a restaurant
where you can chill and feel at home with your friends
and loved ones. Enjoy an amazing trip in Italy -only here
in the Philippines!

LIST OF PRODUCT/SERVICES OFFERED:

Main Services Offered:

•Customizing Pizza- you can choose your own choice

of toppings in your Pizza that is being prepared
exclusively in front of you with our traditional oven.

•Pasta and Drinks- we also offer best side dish for your
pizza in Italian style!

OTHER SERVICES OFFERED:

• Retro Photo Booth- you can visit the first floor area for
retro photo booth for those ‘memory keepers’ type of
person. There are also bulletin board located beside the
area so you can paste your instax pictures if you want!
• Game Center- if you’re a type person who loves
board games this center is for you. In this area you
can have access in our board games equipment to
make your bonding with your friends more exciting!

• Free wifi access- As we offer you an instagramable

place, the world must not miss it! So we’re offering a
free wifi so you can stay updated in the online world.

MANUFACTURING PLAN:

We will offer a much calmer, civilized gourmet coffee

shop experience. There are no televisions in the café, the
background music is subtle and work from local artist will
hang on the walls

Our vision is to build a coffee business that will serve as

a stress reliever to our customers, and at the same meet
their needs when it comes to coffee and foods.

To establish a coffee business an architect and designer

will be needed to bring our team’s goal in reality. It will
take more or less 1 year to finish.

WASTE DISPOSAL:

Trash can will be provided in every section of the area

to ensure the cleanliness and safety of everyone. There
will be two types of trash can for recyclable and non-
recyclable
EQUIPMENT NEEDED:
Kitchen Equipment
Refrigerators and Freezers
Counters and Cutting Surfaces
Sinks
Since we are in a traditional Brick pizza oven suggested.
Storage Equipment and Containers
Cooking equipment
Serving ware
Storage racks and shelving
PPE Equipment
Proper Safety Equipment
Wet floor sign
Anti-slip Shoes
Fire Extinguisher
Slip resistant mats
MENU BOARDS
Tablecloth and Napkins
Salt And Pepper Shakers
Furnitures and Fixtures
Photo Booth
Bulletin Board
Operational Equipment
Ventilation Equipment
Lightning Equipment
Dimlight
Outdoor Lighting
Lighting Fixtures
-Gaming Equipment
Table Football
Scramble
Bored Games
SOURCE OF EQUIPMENT:

Our Team will require a trusted company to

supply our needs in building the business.

TARGET LOCATION AND ITS FEASIBILITY:

Our Italian Pizza Restaurant's goal location is in

Mahogany blvd Cabanatuan City, Nueva Ecija. A
fantastic location for a business like ours because it
complements our theme, is centrally placed near in
NEUST where students can be out top 1 customer.

TARGET MARKET:

✔️ Perfect for all ages

✔️ Good for any group meetings
✔️Perfect place to spend your leisure time
✔️Good for family, friends and Partners

Marketing plans and strategies:

* Loyalty card can be given if the customer gets five or

more orders
* Our pizza will be post in social media for us to make
new customers.
* We will offer some games to play to customers for
them to not get bored.
*Our pizzeria will have a good and instagramable
ambiance for them to also enjoy the place while waiting
for their order, eating or even after eating.
*We’re going to put Advertisement in different kind of
social media, and of course Posters, Tarpaulins,
Banners in front of our shop, and in other places for
them to know our Pizza shop.

KEY PERSONNEL NEEDED AND

RESPONSIBILITIES:

PRODUCTION DEPARTMENT:
PRODUCTION MANAGER- the production manager oversee
the preparation, cooking, and supervise and coordinate the
activities of staff.
CHEF- is responsible for food preparation.
CHEF ASSISTANCE- ensures the kitchen is orderly and
assists Cooks to prepare and arrange food.
DISHWASHER- cleaning the kitchen area, washing dishes
and utensils.

MARKETING DEPARTMENT:
MARKETING MANAGER- is to promote our business product.
COMMUNICATION MANAGER- in charge to handle public
relations, information output and advertising our business.
SOCIAL MEDIA MARKETER- creating content, including text
posts, videos, and image for use on social media.

HUMAN RESOURCE DEPARTMENT

HR MANAGER- a person who in charge of the department
that deals with the employment, training, support, records,
etc. of a company's employees.
CASHIER- a person who handles the cash register at various
locations such as the point of sale in a retail store.
Maintenance Staff - in charge of fixing, cleaning and
maintaining the beauty of our business.

FINANCE DEPARTMENT
FINANCIAL MANAGER- responsible for data analysis, profit-
maximizing ideas and financial health of the business.
BOOKKEEPER - in charge of recording the financial
transactions of the business.

HUMAN RESOURCE DEPARTMENT

> HR Manager - a person who in charge of the
department that deals with the employment, training,
support, records, etc. of a company's employees.
> Cashier - a person who handles the cash register at
various locations such as the point of sale in a retail
store.
> Maintenance Staff - in charge of fixing, cleaning and
maintaining the beauty of our business.

FINANCE DEPARTMENT
> Financial Manager - responsible for data analysis,
profit-maximizing ideas and financial health of the
business.
>Bookkeeper - in charge of recording the financial
transactions of the business.
Source of Capital and Initial Budgeting:

This part we will discuss about the source of capital

and initial budgeting of our business proposal.For
establishing a business the capital will came from our
team’s savings amounting 900,,000. 00 php and the
remaining cost will be provided through a bank loan.

Initial Capital Budgeting:

Items
Cost
Kitchen Equipment
Php 500,000.00
Utensils
Php 180,000.00
Furniture
Php 200,000.0
Woods and Cement
Php 1,000,000.00
Location (lot)
Php 10,000,000
Construction workers
Php 1,000,000.00
Utilities
Php 500,000.00
Other Expenses
Php 200,000.00
Board games
Php 50,000.00
Table and Chairs
Php 200,000.00
Baking Tools
Php 400,000.00
Photo booths-50,000
Architect and Engineer
1,000,000
Italian displays/posters- 50,000
Interior Design- 3,000,000
Wifi- 10,000
Total Initial Principal
Php 18,090,000. 00