A BASIC MARKETING PLAN:

LIL TIK DOUGHNUTS

Abero Marc Vincel A.
Sta. Rosa Bangued Abra

VISSION

Lil tik doughnuts knew the costumers has a right to choose their own flavor. And

to confess if there’s something bad in our doughnuts.

MISSION

Lil tik doughnuts will serve you the best doughnuts made with love and care. We

will make sure that we will achieve our costumers satisfaction. Lil tik doughnuts will

always serve you morning to evening.

Key personnel: Manager

Workforce and support personnel: Sweet foods

Organizational chart

Manager

Cooker

Server and cashier

Ownership: Single Proprietorship

Capitalization: 40,000.00php

Compensation and incentives: minimum wage, based on daily rate

External Management support: Parents, and my friends

 Production Plan

Purpose of the product

Our doughnuts is 100% delicious, we offer a lots of flavors to choose their

favorite. Baked not fry, we also have a carrot flavor doughnuts and many more.

We will make sure that our customers is full and satisfied.

Products unique features

 There are two unique doughnut flavor. The carrot doughnut and lemon doughnut.

The carrot doughnut is healthy to eat it is good for kids. While lemon doughnut is

the best selle, the sweetness is balanced not too sour not too sweet that why my

costumer loves it

Material and equipment requirements and sources of supply

 Cash counter- we need this in order to secure our money.

 Logo stand- display this near the road or front of shop

 Advertising player- in order to amaze and to inform our costumers if there’s any

new flavors

 Paperbag box- for take outs

 Small plates- for dine in

Production process and controls that will be used to manufacture the

product.

 Make a doughnut

We put into the oven the ready to bake doughnuts

We wait for a minute to bake

 Prepare to serve

Put the finished product in the tray and some tissue

 Serve to the costumer

Put their order carefully in the table, and ask if thy need something.

Making doughnut is easy you just make the dough then put the flavor on and

then put it in the oven.

Distribution logistics

Lil tik doughnuts will initially walk-in shop were people can order face to face. We

will paste some poster near our shop. So people will see and they will come into

our shop then will serve them the best doughnut.

Regulatory and other compliance issues

Lil tik doughnuts will be registered as a single proprietor enterprises with the

Department Trade and Industry provincial office. A baranggay clearance will also be

secured before it applies for Mayor’s permit to operate as physical shop and online

shop. My employees will be registered with the Social security system.