FUNDAMENTALS OF ENTREPRENEURSHIP (ENT300)

BUSINESS OPPORTUNITY OF SELLING SCARFS

PREPARED BY:

MOHD ADIB DANIAL BIN MOHD ZAIN (2020653874)

GROUP:

ENT300A18

PREPARED FOR:

MADAM DG KHAMISAH AG BUDIN

1
 Acknowledgement

I would like to acknowledge and give my special thanks to my parents for always

encouraging me in my hobby from the very beginning. They have always understood my likes,

supported and never belittled me for it, to the point of accepting it as a career path despite it

being very far-fetched. I have always been grateful and at ease knowing they are always willing

to help.

Secondly, huge thanks to my friends that was willing to be my first customer in buying

my product. They gave me the confidence in the worth of my product and talked me through it.

The first-time experience was a success with their help and guide, because of them, there wasn’t

anything I couldn’t handle for this activity.

2
Table of Contents
Executive summary 4
1.0 MyENT Registration 5
2.0 Project Description
2.1 Business Background 6
2.2 Project Details
2.2.1 State the Product 6
2.2.2 Justification of Product/Service 6
2.2.3 Target Market 6
2.2.4 Distribution Strategy 6-7
2.3 Promotion Strategy 7

2.4 Source of Financial Assistance 7

2.5 Simple Financial Statement 7-8

2.6 Weekly business transaction summary 8

3.0 Business Model Canvas 9

4.0 Experiential Learning 10

5.0 Conclusion 10

6.0 Appendices 11-14

3
 Executive Summary

Scarfs or tudung, is an essential items that a Muslims women need to have. Nowadays,
there are varieties of scarfs that available in the market. So with this ENT300 assignment, I
would like to take part in adventuring women’s market so when I start my own business in the
near future, I can know the needs of women in market. This business aims in making profit for
me and also collecting the experience in order to start my real business which is creating a
clothing brand.

The mission of this business is to provide the cheap and high quality Bawal Cotton to the
customer. By choosing scarfs as the product, the option will be not limited as it has more types of
colours and materials. Also, this business can try to enter the scarfs business market even if there
are lots of other entrepreneurs. By competing with others, I can gain more experience and
knowledge.

4
1.0 MyENT Registration

5
2.0 Project Description
2.1 Background Description
Opening and creating my own brand was always one my dream that I need to
accomplish in my life time. So this time, using ENT300 individual assignment, I
want to start my journey of creating my own brand by selling scarfs or tudung.

2.2 Project Details

2.2.1 State the product/service
I am selling scarfs (tudung) to all types of customer regardless of their
ages by using an online platform which is WhatsApp. Due to limited of
time, I only purchase a small amount of scarfs that will be sells. By doing
this, I can collect my experience in order to start my own real business. I
only sell one type of scarf which is Bawal Bidang 45. The original price
for this scarf is RM3.60, but I resell it for RM8.00. As for the shipping
cost per item is RM0.10.

2.2.2 Justification of product / service choice

One of the main reason why I choose to sell this product is because it is
more cheap and more easy to resell it rather than selling a cloth or a shirt.
By selling this type product, I can get closer information to women
preference for scarfs and also market choice.

2.2.3 Target Market

My target market is often people who will use this product regardless of
their ages, from kids to adults’ range of age. Even a man can buy this
product as a gift.

2.2.4 Distribution Strategy

6
 I introduce and distribute my product via online, usually by popular social
platform. There are countless of social platform, but the only platform I
chose to use is WhatsApp. WhatsApp have this feature where the user can
upload the selected image at status. I often upload my product at
WhatsApp status so the contact number that I saved can see my status.
When the customers are interested with my product, they can chat me
personally and also they can share my number to their friends.

2.3 Promotion Strategy

As for the promotion strategy, I create my own poster about the product that I
want to sell. My families and friends are also helping me in promoting my
business by using WhatsApp. The poster provides contains my phone and
WhatsApp number, the product image, the colours that available, and also the unit
that is avalaible. I would like to promote my business by using various types of
social platform, however due to limited unit of the products, I only use
WhatsApp.

2.4 Source of Financial Assistance

My family has a PA system business, so I used to help in managing the business

and I also get the salary from it. I use the salary I get as a modal to start business.

2.5 Simple financial statement

I have completed 10 sell of scarfs and also use online banking as the medium for
people to pay for the product.

Product that has been sold Bawal Cotton Bidang 45:

 Soft Peach X 1 unit
 Olive X 1 Unit
 Blush X 1 Unit
 Mocha X 1 Unit

7
  Salmon X 1 Unit
 Nude X 1 Unit
 Dark Olive X 1 Unit
 Peanut X 1 Unit
 Almond X 1 Unit
 Dust Pink X 1 Unit
Product weekly sold 2 – 3 Pieces

Product that has not been sold None

Profit calculation = Revenue – Cost =RM80 – RM45.79

=RM34.21

2.6 Weekly business transaction summary

Simple Cash flow Record

Date Type of Product Price Profit

(RM) (Price – Cost)
(RM)
Week 1 Bawal Cotton Bidang 45: RM8 x 2 RM16 – RM9.16
 Dust Pink X 1 Unit Unit
 Peanut X 1 Unit
=RM16 =RM6.84
Week 2 - - -

Week 3 Bawal Cotton Bidang 45: RM8 X 3 RM24 – RM13.74

 Almond X 1 Unit Unit
 Dark Olive X 1
Unit =RM10.26
 Olive X 1 Unit =RM24
Week 4 Bawal Cotton Bidang 45: RM8 X 2 RM16 – RM9.16
 Nude X 1 Unit Unit
 Salmon X 1 Unit
=RM16 =RM6.84
Week 5 Bawal Cotton Bidang 45: RM8 X 2 RM16 – RM9.16
 Mocha X 1 Unit Unit
 Blush X 1 Unit
=RM16 =RM6.84
Week 6 Bawal Cotton Bidang 45: RM8 X 1 RM8 – RM4.58
 Soft Peach Unit

=RM8 =RM3.42
Total 10 Bawal Cotton Bidang RM80 RM34.2

8
 45
3.0 Business Model Canvas

9
4.0 Experiential Learning
From this experience I have learnt that an entrepreneur must have realistic views and
expectations as to how the business will start, proceed and end. Overestimation could
lead to disappointment if all does not go as expected which will evidently affect
motivation as well. Luckily by striving onwards, I do feel that in the end, the business
was a huge success and I feel proud about that fact. The first sale made me happy so
much because I manage to sell my product. This led me to continue on doing on my
business in the future. The experience that I already have will help me for opening and
creating my own brand. In hoping with this, I hope I can become a successful
entrepreneur Insyallah.

5.0 Conclusion
In conclusion this Bawal Business activity had been a success having 10 sells completed
and making RM34.2 in total. Even if the profit is so small, regardless of that the
experience that I have accumulated is much worth than that. I hope in the near future, I
can get a lot more customer and I hope I can get more profit so I can start other type of
business.

10
6.0 Appendices

11
12
13
14