FUNDAMENTAL OF ENTREPRENEUSHIP (ENT 300)

BUSINESS OPPORTUNITY

NAME
NURSYAHIRAH BINTI MOHAMED SAID

STUDENT ID 2019666798

FACULTY FACULTY OF COMPUTER AND

MATHEMATICAL SCIENE
PROGRAME CODE CS143

CLASS JCS1435E

PREPARED FOR MADAM ROHA MOHAMED NOAH

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TABLE OF CONTENT

NO TITLE M/S

1. EXECUTIVE SUMMARY 3

2. PROJECT DESCRIPTION 4-6

3. PROJECT OUTCOME 7-9

4. EXPERENTIAL LEARNING 10

5. MYENT REGISTRATION 11

6. CONCLUSION 12

7. APPENDICS 13-15

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EXECUTIVE SUMMARY

I've been thinking deeply about the business I'd like to sell for the assignment. Finally, I
decided to pursue product from Monstr Hq for my business because I believe it has more
strengths and opportunities than the others. I am so inspired by successful people like Puan
Nurul Fatin, the founder of Monstr hq, that I have signed up as a dropshipper for their
product. In that way , I can gain knowledge how to be successful entrepreneurs.

Monstr hq consist of four main product which are brownies, cookies, chocojar and cookies
jar. These product are chocolate based and suitable for all ages. The target market are people
that love to eat chocolate in Malaysia as I will sell it online too and also students in my
campus. This is due to the wants of the students for something to eat as a late-night snack
while doing their assignments.

I believe that my business will be successful because my products have many benefit due to
the taste of this product. This business has a high potential for growth in the future because it
offers a low-cost product that is acceptable to the majority of people, particularly students. I
am confident that demand for these products will rise over time.

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PROJECT DESCRIPTION (BEFORE ACTIVITY)

1.1 The product

To begin a business, I determined what types of products I wanted to sell first, and I decided
to sell monstr products, which include four main products: brownies, cookies, chocojar, and
pour & dip cookies. The first product is brownies monstr and it packed in secure bag. The
expired date is taking a long time, so customer do not have to worry about the brownies
expired date. Next, the cookies montsr. These cookies are very crunchy and have chocolate
drizzle on top. I also sell chocojar from monstr. This chocojar is rich with chocolate and
chocolate lover will try this. Lastly, pour & dip cookies. This cookies we can pour or dip with
chocolate that will provided if buy this product. These snacks are ready to eat anytime,
everywhere.

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1.2 Justification of product

The reason I sold this product was because I once purchased brownies from Monstr online
and fell in love with them. Beginning with that, I became a regular customer for all of the
products, and I began to consider becoming a dropshipper and selling this product. I did my
best to sell this product using the knowledge I gained from my leader. Second, I want to
make it easier for my friends and others to find snacks, especially at night, because students
are usually craving something sweet when they do their assignments. Third, selling snacks
and registering as a dropshipper is a good place to start if you want to start your own
business. The product is ready, and we only need to put in some effort to promote it. They
also have leaders who can help us get started in business.

1.3 Target market

My first target customers are the students on campus. This is because I was on campus at the
time and thought that selling Monstr products would be a good idea because students on
campus are always looking for something sweet or food to snack on while doing assignments
or something else. My next target is people on online platforms, as I have an online store
where people from outside can get updates on my business and place their orders. People can
also make this as a gift for someone because people generally enjoy eating chocolate.

1.4 Distribution strategy

My products were sold both offline and online. If a customer purchases my product offline, it
means that I will personally deliver it to the customer, either the student picks up their order
or I will personally deliver the product to the student's room. If a customer purchases it
through an online platform, I will forward the order to my leader. She will pack the order and
send it to my customer because I am a student and it is difficult for me to do the postage.

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1.5 Promotion strategy

Nowadays, the majority of promotion strategies are carried out via the internet. Facebook,
Whatsapp, Twitter, and Instagram are the most popular social media platforms. For my part, I
used my business Instagram account to show details and promote my product. I will always
update my Instgaram to ensure that my potential customers are always aware of product
updates. I will also create a poster and post it on my status Whatsapp and Instagram to
provide more information about my product and make it easier for people to read and
know more about it. I also will spread and promote through my college group Whatsapp as
my customer target also people in my college.

1.6 Duration business

I do this business since 17 October 2021 through online platform and offline and the duration
for my business is around 1 month, 27 days. This duration, give me more valuable
experience.

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2.0 PROJECT OUTCOME (AFTER ACTIVITY)

2.1 REPORT BUSINESS TRANSACTION

I opened up my business on 17 October 2021 until 31 June 2021, roughly for about one
month, 27 days. My business product consist of four product which are brownies, chocojar,
cookies and pour & dip cookies. After 1 month, 27 days conducting this business, I had sold
19 of my product which are 7 brownies, 4 cookies, 6 chocojar and 2 pour & dip cookies. I got
my very first order on 22 October 2021. Three of my order, I got from my online customer,
while 16 of my order from students inside my campus. Following are the price for each of the
product for my business :

Product Price

Brownies Monstr RM 10

Chocojar RM15

The cookies RM10

Pour & dip cookies RM16

Below are the sold items details :

No Item Quantity Price

1. Brownies Monstr 7 RM 70
2. Chocojar 4 RM 60
3. The cookies 6 RM 60
4. Pour & dip cookies 2 RM 32

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2.2 Transaction summary (simple cashflow record)

Date No unit of Cost No unit Revenue daily Transaction

taken/ prepared incurred of sold (selling price x method
unit sold)
18/10/2021 6 unit of RM 155 - - Online
brownies, transfer
3 unit of
chocojar,
5 unit of
cookies,
2 unit of pour &
dip cookies
22/10/ 1 unit chocojar, 2 RM 31 Cash
2021 1 unit pour &
dip cookies
25/10/2021 3 unit of 3 RM 30 Cash
brownies
28/10/2021 1 unit of 1 RM 10 Cash
cookies
29/10/2021 1 unit of 1 RM 10 Cash
brownies
30/10/2021 1 unit of 2 RM 20 Cash
cookies,
1 unit of
brownies
1/11/2021 2 unit of RM 32 - - Online
brownies, Transfer
1 unit of
cookies
2/11/2021 1 unit of 2 RM 20 Online
brownies, Transfer

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 1 unit of
cookies
4/11/2021 1unit of 1 RM 10 Online
brownies Transfer
6/11/2021 1 unit of 1 RM 10 Cash
brownies
10/11/2021 1 unit of 1 RM 15 Cash
chocojar
18/11/2021 1 unit of pour & 1 RM 16 Cash
dip cookies
23/11/2021 1 unit of 1 RM 15 Cash
chocojar
3/12/2021 2 unit of 2 RM 20 Cash
cookies
5/12/2021 1 unit of 1 RM 10 Cash
cookies
TOTAL RM 187 RM 217

PROFIT = REVENUE – COST

= 217-187

= RM 30

My profit for this business is RM30

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3.0 EXPERENTIAL LEARNING

3.1 VALUABLE LESSONS

As an introvert, I was nervous about starting my business. It is difficult for me to leave my

comfort zone, but I am doing my best to launch this business. After carrying this business
opportunity assignment for about a month, 27 days, I realised that selling products is difficult
because you need to have good promotion in order to make a profit. There will be days when
no orders come in, but we must never give up and continue to promote our product in the face
of adversity. Furthermore, when dealing with customers, we should be mindful of our
language and always respond to your customer's message as soon as possible. As a result,
they will continue to be interested in purchasing our products. This experience has taught me
a lot of new things. I had learned a lot about business. From this experience, I had increase
my self confident and make my communication skill more better. I also made new friends as
a result of this business. Some of them are people who, like me, are just starting out in
business, and we support each other out. My new friends are also regular customers who
purchase Monstr products from me. Through this new experience, I know that it not easy to
find money.

3.2 CHALLENGE FACED

Some of the challenges that I encountered during this business activity were as follows. First,
for people who purchase it through an online platform, it will be delivered to their home. It
will be a problem if the courier does not handle the parcel carefully, resulting in the product
being damaged when it arrives at the customer's home. If this occurs, communication with
the customer is important to resolving the issue. As a result, I learned from my mistake and
now double-check the parcel's security before posting it. This incident also makes my
communication skill increase. When I first start this bus Next, I sell it on campus, so I have to
balance my time between handling orders, sending orders to customers, and focusing on my
classes, assignments, and projects

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4.0 MYENT RESGITRATION

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5.0 CONCLUSION

After start this business activity, I realised that we need to plan well before starting a
business. I also learned that doing business is not an easy task and that we must exercise
caution when dealing with our customers. We must remain humble and respectful to them in
order to make a good impression on them. When it comes to business, we must also be
patient if we are to overcome any obstacles. We should not give up on our business. Instead,
we must face the challenges head on. To summarise, I am grateful for being a part of this
assignment because it allowed me to gain experience in the business world. Despite the fact
that I have been in business for a while, I am familiar with the ups and downs of the industry.
I hope that with this experience, I will be able to open a business as a side income in the
future. I'd like to thank my friends and students for their support of my business, my lecturer
for his assistance during this business activity, and my family for their support of my business
idea.

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6.0 APPENDICES

Feedback

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My online store

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