GROUP MEMBERS:

 Tumelo Sengate – 201903043

 Boemo Bathuleng – 201900267
 Bokang Thebe-Modisaemang – 201902057
 Tshenolo Makgetho – 201402150
 Motheo Mogomotsi – 201900979
 Adelaide Morei - 201901544

1
BUSINESS / MARKETING PLAN IDEA
The business or marketing plan idea our group has thought of is that of going into the
farming or retail industry. As many people would know, Botswana has BMC which takes in
cows for export reasons. Our organization will be accepting goats, sheep, and pigs from
different farmers across the country, with the intention of slaughtering them and selling the
meat product of the animals to different supermarkets, restaurants, and butcheries in
Botswana.
Our organization will be buying small stock from farmers. We will also be providing services
that give farmers a platform to be able to cut and skin their small stock at a cheap price.
Most farmers or individuals skin their small stock themselves before taking it to a butchery
for cutting, thus our organization will be helping individuals or farmers by skinning their
animals for them. Another service the organization will be providing is that of being a
middleman between farmers that want to buy goat, sheep or pigs from each other (for
example, if a customer comes to us asking to help them sell their stock, we as an
organization will help them do this by connecting them with farmers on our database who
may be interested in buying their stock).
We, as an organization, will be providing a by-product from the small stock we will be
buying from farmers and individuals. This by-product will be goat in a can, just like we have
tinned beef, we will be providing tinned goat.
Therefore, in short, we could say our organizations main functions will be slaughtering,
processing, and marketing of small stock in Botswana and open to doing this in international
markets as well.