Graphic Design & Multimedia

Shanto-Mariam University of Creative Technology .

Course : BA (Hons) Graphic Design & Multimedia

Module Title : Copywriting for Advertising
Semester : 7th Semester
Cradit : 1.5
Module Teacher : Dr. Islam Shafique
Class Topic : Copywriting for Radio Commercial (RDC)

Copywriting
For Radio
Commercial
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Copywriting for RDC
Radio Copywriting is the process of writing content for a radio
advertisement. A radio copywriter is the professional who
creates this content and has a profound awareness of how
people listen and respond to radio adverts.

Radio Commercial
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Radio Commercial (RDC)|

Direct Marketing Through Broadcast Media MÖ‡š’ Ô†eZvi weÁvcbÕ Gi

msÁv †`qv n‡q‡Q- Radio Commercial (RDC) is a form of advertising
in which goods, services, organizations, ideas, etc. are promoted
via the medium of radio.
 Technique of Writing Copy for RDC

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1. Narration (eY©bv)
2. Dialogue (msjvc)
3. Conversation (K‡_vcK_b)
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6. Product Information (c‡Y¨i Z_¨)
7. Name of the Company (†Kv¤úvwbi bvg)
8. Voice over (f‡qm Ifvi/ †bc_¨ eY©bv)
9. Sound effects (mvDÛ B‡d±m)
10. Background Music (Aven m½xZ)

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1.
cÖPv‡i Ñ 35 Batch, GDM Department, SMUCT| e¨vwß-30 †m‡KÛ|

2. ÿ
cÖPv‡iÑ35 Batch, GDM Department, SMUCT| e¨vwß-30 †m‡KÛ|

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