Republic of the Philippines

Region V
LAGONOY HIGH SCHOOL INC.
Lagonoy, Camarines Sur
Academic Year 2022-2023

BUSINESS PLAN

KAKA(IB)A COMPANY
BUSINESS OWNERS:

Cristy Adelle J. Pelo

Krissel Rose A. Olivares
Angel Joy V. Tonogbanua
Axcel P. Cruz
Keith Andrei B. Lunar

12-ABM

Mr. Edzel Abanilla

Instructor
 Executive Summary

Our company, KAKA(IB)A Company, is a small-scale business that aims to provide customers with delicious
and affordable Kool-A-Man, and Tastylicious Polvoron inside the campus of Lagonoy High School. Our team
is composed of five members, namely; Cristy Adelle Pelo, Axcel Cruz, Krissel Rose Olivares, Angel Joy
Tonogbanua, and Keith Andrei Lunar. We offer a variety of flavors for our gulaman, it includes mango flavor,
pandan, coffee flavor. Meanwhile, our polvoron has 3 different flavors, namely; Mani, Cookies n Cream, and
Pinipig.

We have plans to market our products through various channels, including online platforms, and direct sales.
We will also do our strategy to attract more customers. We will make use of our resources to ensure that our
products are of good quality. Furthermore, we will ensure that our operations are efficient and cost-effective.

We believe that our company has the potential for growth and success. With proper management and
funding, we are confident that we will be able to establish ourselves as a reliable and trusted provider of
delicious and affordable products.
Chapter I – COMPANY DESCRIPTION

A. Promoters

The promoters of Kool-A-Man Gulaman and Tastylicous Polvoron were Adelle, Axcel, Krissel, Angel, and
Keith. Each of them has a specific role and responsibility in the company. Adelle is the CEO, responsible for
the overall operations and management of the company. Axcel was tasked to be the Sales Manager, he is
responsible for sales and marketing strategies. Krissel is the Account Manager, responsible for customer
service and accounts. Angel is also tasked to be the Store Manager, whereas she is tasked to make plans on
the schedule. Keith is the Help Desk Analyst, responsible for customer support and assistance.

B. Identification of Partners

PARTNERS POSITION

Cristy Adelle J. Pelo Chief Executive Director

Axcel P. Cruz Sales Manager

Krissel Rose A. Olivares Account Manager

Angel Joy V. Tonogbanua Store Manager

Keith Andrei B. Lunar Help Desk Analyst

C. Management Structure

Cristy Adelle Pelo

Chief Executive Director

Axcel Cruz Krissel Rose Olivares

Sales Manager Account Manager

Angel Joy
Keith Andrei Lunar
Tonogbanua
Help Desk Analyst
Store Manager
D. PRODUCTS AND SERVICES

KAKA(IB)A COMPANY’S products are popular Filipino desserts such as Gulaman with plenty famous flavor
like Mango, Pandan, and the best selling Coffee Gulaman. KAKA(IB)A Company also sells their infamous
Chocovron or Chocolate Coated Polvoron limitedly.

E. SWOT ANALYSIS

STRENGHTS
-Affordable WEAKNESSES
- Clean - Time
-Popularity
- Tasty

SWOT ANALYSIS

OPPORTUNITIES THREATS
-School Position -Plenty of Competitors
-Close relationship with -Unstable price of goods
customers
CHAPTER II- MARKETING ANALYSIS

A. Target Market
KAKA(IB) Company aims to sell it to junior high students of Lagonoy High School to sold it quickly.
The taste of our products will surely satisfy the taste buds of junior high school students. Keep in
mind that not only their taste buds will be satisfied but also their budget.
B. Market Need
Foods that the students can consume by the students within a minute are what they need. It is
because there are plenty of students on campus and there are only 5 canteen stalls inside, due to that
certain reason, canteen stalls cannot accommodate plenty students within the given period that’s
why our company that roams around the campus is highly accepted by the students,
C. Competition

Competitor 1 Competitor 2 Competitor 3 Competitor 4

Company Small Business Small Business Small Business Small Business
Revenues P500.00 P500.00 P500.00 P500.00
Price Low Low Low Low
Quality Cheap Average Average Average
Delivery Peddled Peddled Peddled Peddled

D. Market Forecast
There are many vendors that roam around the campus also, good thing that the products that they
also offer differ from us. There are vendors that sometimes go boom with their products but they
cannot maintain it, unlike in our product that always go boom everytime we roam and sell around
the campus.
CHAPTER III- MARKETING/SALES STRATEGY

A. Future Outlook
KAKA(IB)A Company is a students owned business that aims to provide delicious desserts in a low
cost pricing, After days of selling, our first product which is the Kool-A-Man go boom and it led us by
providing another flavors to satisfy the taste buds of the customers.
B. Analysis of Competitors
Other competitors also sell desserts but at a much lower price. Their weakness is that they can’t
supply all the demands they are receiving because they have such a low price. Unlike us with a very
very small difference when it comes to pricing can supply all the demands we’ve been receiving.
C. Market Segmentation

Target Market Description Reason for Buying

Grade 7 Students The taste of our Kool-A-Man
will surely trigger the sweet
buds that will lead them in
buying our product.
Grade 9 Students Having an SSG President on
your team will be a major
impact on the students’ buying
choices. Popularity will be the
major factor for Grade 9
Students in buying our product
Grade 10 Students Affordability will be the major
factor in Grade 10 Students.

D. Industry Forecast
There are various competitors that we are competing with inside our campus but they cannot
maintain the quality of their products. They cannot also sustain the demand of their supplies or
products. Unlike on our team, we sustained the quality of our products starting from the first day to
last day. Also, we fulfilled the demand we are getting for our company.
CHAPTER IV- STAFFING AND OPERATIONS

A. Description Chart

Position Description Roles

CEO A chief executive officer (CEO) is the Responsible for the overall
highest-ranking executive in a operations and management
company. Broadly speaking, a chief of the company.
executive officer’s primary
responsibilities include making major
corporate decisions, managing the
overall operations and resources of a
company, acting as the main point of
communication between the board of
directors and corporate operations. In
many cases, the chief executive officer
serves as the public face of the
company.
Sales Manager A sales manager job description Responsible for sales and
usually includes building and leading a marketing strategies.
team of salespeople to help drive
revenue. Sales managers must
motivate their teams to generate
leads, build client relationships, set
targets to hit or exceed revenue
forecasts, and ultimately meet
customer needs.
Account Manager Account managers serve as the liaison Responsible for customer
between companies and their service and accounts.
customers. It is an account manager's
responsibility to address customers'
needs and concerns as quickly and
effectively as possible to develop and
maintain strong relationships. They
typically work with multiple small
accounts or a few larger ones.
Store Manager A store manager is responsible for Is tasked to make plans on
overseeing the daily operations of a the schedule.
store, making sure it runs smoothly
and effectively. Their duties include
motivating sales teams, creating
business strategies, developing
promotional material, and training
new staff. Also known as a store
supervisor.
Help Desk Analyst The Help Desk Analyst's role is Responsible for customer
to ensure proper computer operation support and assistance.
so that end users can accomplish
business tasks. This includes
receiving, prioritizing, documenting,
and actively resolving end user help
requests.
Operations:

A. Premises
 Covering the area of Lagonoy High School INC. (Cor. P. Demesa St. Santa Maria, Lagonoy,
Camarines Sur)

B. Equipment
 Disposable Cup
 Spoon
 Cooler
 Small Storage Box
 Plastic Cellophane
 Polvoron Molder

C. Costs involved
 Equipment
 Indgredients
CHAPTER V:

RECOMMENDATION AND COMMENT

AXCEL:

The KAKA(IB)A COMPANY is a great business concept! Customers can select their favored flavors or
experiment with new ones thanks to the variety of flavors available for both the gulaman and the polvoron.
Focusing on promoting the varied flavors and how they appeal to particular demographics would, in my
opinion, be beneficial. We might also consider offering discounts or advertising opportunities to attract
customers to try the various varieties. You may also consider providing samples or tastings so that
customers can try the flavors before buying them. This would be a great way to increase sales and market
our goods.

My suggestion is to start by providing gulaman and polvoron in various size packets. Customers will have
more price and quantity options as a result. To draw people who want to experience the various flavors, we
might also want to think about providing a variety pack of them. We might also wish to include other menu
items like drinks, snacks, and desserts. This will broaden your customer base and assist us diversify our
product offers.
ADELLE:

My recommendation is to start off by offering different size packages of the gulaman and polvoron. This will
give customers more options in terms of quantity and price. Additionally, we may want to consider offering a
variety pack of the different flavors to attract customers who want to sample the different flavors. We may
also want to add other items to the menu such as beverages, snacks, and desserts. This will help to diversify
our product offerings and increase your customer base.

Our business KAKA(IB)A COMPANY has a great idea for a business! The variety of flavors for both the
gulaman and polvoron make it a great choice for customers, who can pick their favorite flavors or try
something new. I think it would be beneficial to focus on marketing the different flavors and how they appeal
to different people. We could also consider offering discounts or promotional offers to encourage people to
try the different flavors. Additionally, you could consider providing samples or tastings for customers to try
out the different flavors before actually buying them. This would be a great way to increase sales and spread
the word about our business.

Finally, I suggest that we create a branding package for your business. This could include a logo, website, and
social media accounts. This will help to establish our business identity as well as create a platform for us to
promote our products and services.

Overall, I believe that with the right marketing strategy and product offerings, our business has the potential
to be successful.

KEITH:

My recommendation is to keep our product line simple and focus on the quality of the products. Offer only a
few flavors of gulaman and polvoron and make sure they are of high quality. Make sure that the ingredients
used are of good quality and the gulaman and polvoron are well-made. Promote our brand by creating a logo
and social media accounts, as well as distributing flyers and other promotional materials in school. Also,
make sure to have a good pricing strategy and offer discounts and promotions to attract more customers.
Lastly, make sure to provide excellent customer service to our customers.

KRISSEL:
I would want to introduce our product, which is gulaman and polvoron as a source of happiness for our
clients. Our delicious offering is certain to spread excitement and delight to our clients. We engaged with
them in personal selling approaches
a person and putting up a banner so it may be seen easily.

Our company, KAKA(IB)A COMPANY, has a fantastic business idea! Customers have a lot of flavor options for
both the gulaman and the polvoron, giving them the chance to choose their preferred flavors or try
something new. I believe it would be advantageous to concentrate on marketing the various tastes as well as
how they appeal to certain demographics. To entice customers to try the various flavors, we might also think
about providing discounts or advertising opportunities. Additionally, you might think about offering samples
or tastings so that clients can experience the various flavors prior to purchasing them. This would be a
fantastic method to boost sales and promote our products.

My advice is to keep our product line basic and concentrate on the quality of the offerings. Offer only a small
number of high-quality gulaman and polvoron flavors. Make sure the gulaman and polvoron are well-made
and the components are of high quality. Distribute flyers and other marketing materials across the school as
well as build a logo and social media accounts to promote our brand. In order to draw in more clients, be
sure to have a sound pricing plan and offer discounts and promotions. Last but not least, make sure to offer
our consumers top-notch customer service

ANGEL:

Businesses are something that people want to build just to earn extra income or even to help them
live their life in this society, but as a mere student who some what already experienced or view the
business life even before this whole activity begin I've seen how hard it is to stay on ground and to
achieve the goals you've given to yourself before you start. There are the up and downs, the high and
low on that path. At first I was concerned since I hardly know how to manage my time what more to
manage a small business, but as days go by I've seen how really hard it is standing in the ground of
our society as a business owner also to compete with other businesses that has the same them as our
own, however I was glad I've gotten to experience it since it might be a knowledge ill be needing in
the future if I want to try again and build a small business with my own touch and design.

As someone who experience this activity the only thing I can say to you is don't be shy when it come
to this you'll have to strengthen you self and even hide that shyness so that you can go up, also to be
helpful and have a time management, last is don't think that this is just an activity, NO. its not just
that it is an experience that you'll learn from so take notes.
Republic of the Philippines

Region V
LAGONOY HIGH SCHOOL INC.
Lagonoy, Camarines Sur
 Academic Year 2022-2023

9
ACCOUNTING
CYCLE
KAKA(IB)A COMPANY
BUSINESS OWNERS:

Cristy Adelle J. Pelo

Krissel Rose A. Olivares
Angel Joy V. Tonogbanua
Axcel P. Cruz
Keith Andrei B. Lunar

12-ABM

Mr. Edzel Abanilla

Instructor