Effects of Networking On University of Luzon StudentsFINAL1

Effects of Business Networking on University
of Luzon Students
Group 3
BUSINESS RESEARCH
Effects of Business
Networking in
University of Luzon
Students
Leader: Briones, Keith Laurenze S.

Soriano, Gloria B.
Zabala, Gerlie G.
Lorezco, Nico D.
Verania, Fatima G.
Ayson, Maybellyn T.
Claveria, Nathalie O.
Esteves, Queen P.
i | Page
of Luzon Students
CERTIFICATION
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ABSTRACT
Title : Effects of Business Networking in University of Luzon
Students
Researchers : Keith Laurenze S. Briones
Gerlie G. Zabala
Gloria B. Soriano
Queen P. Esteves
Nathalie O. Claveria
Fatima G. Verania
Maybellyn S. Ayson
Nico S. Lorezco
Course : Bachelor of Science in Business Administration
Professor : Dr. Carmelo John E. Vidal
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of Luzon Students
DEDICATION
Every challenging work need self-efforts as well as the guidance of
elders especially those who are very close to our hearts.
We dedicate this research with love and gratitude to the most ever-
loving God whom through his infinite mercy made it possible for us to
complete this study and to our family and friends who have been there
with their endless support, along with all the hard working and respected
professors of this institution.
The Researchers
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ACKNOWLEDGEMENT
First and foremost, we would like to thank God Almighty for giving
us the strength, knowledge, ability and opportunity to undertake this
research study and to persevere and complete it satisfactorily. Without
his blessings, this achievement would not have been possible.
The researchers wish to extend their profound gratitude to the following
persons who helped in the fulfilment of the study.
Dr. Carmelo John E. Vidal, our thesis adviser who share his
professional expertise, comments and suggestions for the improvements
and encouragement during the conduction of the study.
We, the researchers would like to express our gratitude and
appreciation to our family for the financial support and for the
unparalleled moral support and inspirations to achieve our goals in our
entire journey.
The Researcher
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TABLE OF CONTENTS
Page
Title Page …………………………………………………………………. i
Certification of the Adviser ……………………………………………. ii
Abstract …………………………………………………………………… iii
Dedication ………………………………………………………………… iv
Acknowledgement ………………………………………………………... v
CHAPTER I. INTRODUCTION ………………………………………….
Background of the Study .…………………………………….………... 1
Statement of the Problem .…....................................................... 3
Scope and Delimitation ....……………………………………….………. 4
Significance of the Study ……………………………………….………….
Definition of Terms ………………………………………………………... 6
CHAPTER II. REVIEW OF RELATED LITERATURE ………….………
CHAPTER III. METHODOLOGY …………………………………………
10
Curriculum Vitae …………………………………………………………….
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Chapter I
BACKGROUND OF THE STUDY
Rationale
Business networking is the process of establishing a mutually
beneficial relationship with other business people and potential clients or
customers. Business networking benefits are the intangible gains made
by communicating with other professionals in or relating to your
industry. Networking has both a social and business component, most
people focus on networking as a paradigm for business. The purpose of
networking is the establishment of proactive, reciprocal and charitable
long-term relationships with other business people based on mutual
trust and generosity.
Networking in business is one of the best resources for career
development and professional success. A good network can provide job
leads, possibilities for advancement and opportunities for personal
improvement. If you hope to grow your career and increase your chances
of professional success, you need to understand the importance of
networking in business. in Business Networking, analyzing the diffusion
of IOS shows that many businesses have concentrated on implementing
and integrating internal information systems from vendors, such as SAP,
Baan, J.D. Edwards and the like. In fact, these so-called ERP systems
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of Luzon Students
(Enterprise Resource Planning) possess only restricted networking
capabilities, which are limited to EDI converters and direct links among
ERP-systems. Modules for Supply Chain Planning, Electronic Commerce,
and the like have only recently been added.
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of Luzon Students
Statement of the Problem
Generally, this study aims to determine the Effects of Business
Networking to University of Luzon. The result of this study will serve as
the basis to enable the students to gain and improve their knowledge on
Networking despite the Covid-19 pandemic.
Specifically, this study seeks to answer the following
questions:
1. What is the profile of the student respondents in terms of:
a.) Age
b.) Gender
c.) Year level
2. What does the College of Business Administration Students
think about Business Networking;
3. What are the benefits of the Business Networking as perceived
by the students?
The current year is one of the difficult years for all of us due to Covid-19
Pandemic that caused lockdowns in different parts of the globe. This
pandemic took away a lot of life and opportunities yet it also challenges
people how to be creative and how they will survive. Therefore, the
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researchers are interested in how respondents pick their items online
and how the online business owners attract the consumers
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of Luzon Students
Scope and Delimitation
The current year is one of the difficult years for all of us due to
Covid19 Pandemic that caused lockdowns in different parts of the globe.
This pandemic took away a lot of life and opportunities yet it also
challenges people how to be creative and how they will survive. Therefore,
the researchers are interested in how respondents will cope up on this
pandemic situation by networking.
This study is conducted to determine the Effects of Networking on
University of Luzon Students. The behavior of the respondents of the
study will mainly focus on the 30 selected students in the College of
Business Administration of University of Luzon, who are into Networking
in this time of pandemic. The researchers aim to conduct a survey to the
Business Administration students due to the reason that some of them
do networking. This study can help the respondents in their future
businesses. The stated university is located at Perez Boulevard, Dagupan
City 2400 Philippines.
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Significance of the Study
This study discusses the Effects of Networking to University of
Luzon Students. Furthermore, this research will be conducted for the
following beneficiaries.
The study should be beneficial and relevant to:
UL Students: The College of Business Administration in University of
Luzon is the target population of this study. The study will help the
students to determine on how significance the use of networking in their
life at this time of pandemic and it will also help them in their future
careers.
Future Researchers: This study will help the future researchers,
particularly College of Business Administration students. This will serve
as a guide on how to deal with online shopping.
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Definition of Terms
The following terms been used in this research study. It attempts
to help the reader’s better understanding by defining it clearly.
Networking: a socioeconomic business activity by which businesspeople
and entrepreneurs meet to form business relationships and to recognize,
create, or act upon business opportunities, share information and seek
potential partners for ventures.
College of Business Administration Students – Refers to the students
chosen by the researchers where in the College of Business
administration respondents reside in University of Luzon.
University of Luzon – Refer on the researcher’s place where will be
collected their selected respondents for the success of the study.
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Chapter II
REVIEW ON RELATED LITERATURE AND STUDIES
This chapter presents the review of related literature and studies
relevant to the study. This includes several books and other publications
of significant bearing to the present study.
Related Studies
Foreign
According to Brodie et al, (2002) Network marketing is solely based
on word-of-mouth marketing which is done by the network marketing
distributors. The key participants for the success of network or multilevel
marketing organizations are the distributors. The functioning of
multilevel marketing organizations depends on the strong relationship
among the distributors (Constantin, 2009).
The relationship between the distributors is of up line and down
line. The sponsor who recruits a distributor is called an up line.
Recruited distributor is called down line (Antony, 2003). Distributors
play different roles in a network marketing organization. As a consumer,
they consume the product themselves offered by network marketing
companies. In the role of a retailer, they use to sell the products to
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ultimate consumers at list price. As a recruiter, distributors employ other
salespersons in the
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form of their marketing network who further perform the same function
(Coughlan and Grayson, 1998).
Local
(Green, 2011) stated that since distribution companies gave people
the opportunity to set up their own sales business with a small
investment, many individuals engaged into it.
According to (Manning 2001). Multilevel marketing plans also
known as “network” or “matrix marketing is away of selling goods or
services through distributors. It is a system in which the manufacturer
or the producer pays people outside the company to sell its products and
services directly to consumers. People within the company usually start
from their personal contacts and expand it through a series of referrals.
For simplicity, networking is an art of taking advantage of your existing
contacts in building a progression of connections and generates profit
using that connection. The producer supplies certain products and
creates a network of an outside seller to dispose their products in the
market. The individual distributor is then encouraged to engage into a
recruitment process. The more sellers they recruit to the company, the
bigger the sales force they would become.
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Moreover, these multilevel marketing companies typically promise
that if you sign up as a distributor, you will receive commissions for both
your sales of the plan's goods or services and those of other people you
recruit to join the distributors. Multilevel marketing plans usually
promise to pay commissions through two or more levels of recruits,
known as the distributor's "downline. As defined by (Harris2005)
downlines are distributors within the lower-level hierarchy of another
distributor (2004:14). Each salesperson is therefore given the
opportunity to build his or her own independent sales force (downline) by
recruiting, training, and motivating others to sell the same products and
services. Over the past few decades, multilevel marketing has proven its
appeal to be business of choice among many individuals most especially
Filipinos. Hundreds o multilevel marketing exist up to this date and
among the promising results made my multilevel marketing were the
companies who have succeed in using multilevel marketing strategy.
According to Google's Latest Trend (2012 - 2013) result, Avon
Philippines, Aim Global Herbalife. Amway and DXN top the statistics.
Avon being one of the major distributors of cosmetic products and lady's
apparel today, it is one of the pioneers in the industry of direct selling.
Avon's founder Mr. McConnell keenly understood the importance and the
power of relationship-based" sales, and knew that women could be the
most effective and trustworthy salespeople.
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Chapter III
RESEARCH DESIGN
Descriptive research is defined as a research method that
describes the characteristics of the population or phenomenon that is
being studied. This methodology focuses more on the “what” of the
research subject rather than the “why” of the research subject.
Descriptive Method is the research design to be used by the
researchers in doing this research. This research design involves the
presentation of series of question to which the qualified participants
respond to. The goal of this is to describe the Effects of Network
Marketing of the University of Luzon students. It will be based on the
questionnaire answer by their opinions or experience.
The results of quantitative methods emphasize objective
measurements and the statistical, mathematical, or numerical analysis
of data collected through polls, questionnaires, and surveys, or by
manipulating pre-existing statistical data using computational
techniques. Quantitative research focuses on gathering numerical data
and generalizing it across groups of people or to explain a particular
phenomenon.
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Locale of the Study
This research is conducted at University of Luzon located at Perez
Boulevard, Downtown District, Dagupan City, Pangasinan. In the
University of Luzon, since the chosen respondents are the Students at
University of Luzon.
In 1948, Atty. Luis F. Samson, Sr. gathered his friends (Liberato
LI. Reyna, Servillano B. Romasanta, Basilio F. Fernandez, Moises
A.Maramba, Isidro Z. Tandoc, Jose D. Fenoy, Ruperto Z. Tandoc,
Catalino C. Coquia, Federico I. Cervas, Victorino C. Daroya, Vicente de
Leon, Constancio Ancheta, Pedro B. Pinero and Brigido Martinez)
together to design the blueprint of the then Luzon College of Commerce
and Business Administration (LCCBA). Atty. Luis F. Samson has served
as the school president since the foundation of the college. The initial
enrolment was 243 students.
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In 1952, LCCBA was renamed Luzon Colleges (LC). The
Commission on Higher Education granted university status to the Luzon
Colleges in 2002.
Figure 1:
Location Map of the University of Luzon in Dagupan City
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Respondents of the Study
This study included the participation of respondents from
Business Administration Students. The study was conducted in
University of Luzon for Business Administration Students to observe the
effects of networking on students of University of Luzon.
Research Instrument
Interviews are primarily done in qualitative research and occur when
researchers ask one or more participants general, open-ended questions
and record their answers. Often audiotapes are utilized to allow for more
consistent transcription (Creswell, 2012). The researcher often
transcribes and types the data into a computer file, in order to analyze it
after interviewing.
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INTERVIEW GUIDE FOR THE PROFILE OF THE RESPONDENTS
Dear Respondent,
Greetings!
We are conducting a survey for our practical research. Your response will be
beneficial in helping us understand the “Effects of Networking on University
of Luzon Students”. It would be appreciated if you could convey your views
by answering the questions asked by interviewer. Thank you for sparing
your valuable time.
Your cooperation is greatly appreciated.
Part I. Profile of the Respondents
Name (Optional) : __________________ Date:_______
Address: __________________________
___________________________________
Age:___
Address:_______
Gender:________
Year Level:_________
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INTERVIEW GUIDE
Part II. Interview Questions
A. Benefits of the Public Utility Vehicle Response

Modernization Program on Grade 12 Students at
University of Luzon
1. Are you familiar with networking? If yes, what do you
know about it?
2. Have you tried to attend an event of networking? If
yes, say something about it
3. Does the company offer great support tools? Are the
products or services of personal interest to you?
4. Do you think such networking are advantageous in
the business industry? Why do you think so? If not,
what is your reason?
5. Do you think networking a good career for you? state
why or why not
6. Do you think Networking can improve your study as
Business Administration at University of Luzon? If
yes, how about it?
7. Does the awareness on Networking may beneficial to
you? If not, why?

of Luzon Students
CURRICULUM VITAE
PERSONAL INFORMATION
NAME : Keith Laurenze S. Briones
GENDER : Male
AGE : 24
BIRTHDATE : August 26, 1997
FATHER’S NAME : Rey Macabento Briones
MOTHER’S NAME : Alona Samson Briones
ADDRESS : #10 Burgos Street Brgy IV, Dagupan City

Pangasinan
NATIONALITY : Filipino
CIVIL STATUS : Single
EMAIL ADDRESS : klaurenzesb@gmail.com
EDUCATIONAL BACKGROUND
PRIMARY : Mother Goose Elementary School
Tapuac Rd, Dagupan, 2400 Pangasinan
JUNIOR HIGH SCHOOL : Mother Goose Special Science High

School
SENIOR HIGH SCHOOL : University of Luzon
Perez Blvd, Dagupan, 2400 Pangasina

of Luzon Students
CURRICULUM VITAE
NAME : Gerlie B. Zabala
GENDER : Female
AGE : 26
BIRTHDATE : January 29, 1995
FATHER’S NAME : Armando R. Zabala
MOTHER’S NAME : Erlinda G. Berot
ADDRESS : #345 Malued District Dagupan City, Pangasinan
EMAIL ADDRESS : gerliezabala29@gmail.com
PRIMARY : Malued Elementary School
Malued Rd, Dagupan, Pangasinan
JUNIOR HIGH SCHOOL : Dagupan City National High School
SENIOR HIGH SCHOOL : Dagupan City National High School

of Luzon Students
CURRICULUM VITAE
NAME : Nico D. Lorezco
GENDER : Male
AGE : 19
BIRTHDATE : May 08, 2002
FATHER’S NAME : N/A
MOTHER’S NAME : Cecile D. Lorezco
ADDRESS : Calmay, Dagupan City, Pangasinan
EMAIL ADDRESS : nicolorezco0@gmail.com
PRIMARY : Calmay Elementary School
Calmay, Dagupan City, Pangasinan
JUNIOR HIGH SCHOOL : Carael National High School
Carael, Dagupan City, Pangasinan
SENIOR HIGH SCHOOL : Univesity of Luzon

of Luzon Students
CURRICULUM VITAE
NAME : Fatima G. Verania
GENDER : Female
AGE : 20
BIRTHDATE : September 4, 2001
FATHER’S NAME : Jaime Verania
MOTHER’S NAME : Gloria Verania
ADDRESS : Anolid, Mangaldan, Pangasinan
EMAIL ADDRESS : fatimajoyverania@gmail.com
PRIMARY : Mangaldan Elementary School
Mangaldan, Pangasinan
JUNIOR HIGH SCHOOL : University of Luzon High School
SENIOR HIGH SCHOOL : Univesity of Luzon Senior High school

of Luzon Students
CURRICULUM VITAE
NAME : Maybellyn T. Ayson
GENDER : Female
AGE : 19
BIRTHDATE : July 3, 2002
FATHER’S NAME : Ruelito D. Ayson
MOTHER’S NAME : Marites T. Ayson
ADDRESS : #271 Calmay, Dagupan City, Pangasinan
EMAIL ADDRESS : Lynayson51@gmail.com
PRIMARY : Carael Elementary School
JUNIOR HIGH SCHOOL : Carael National High School
SENIOR HIGH SCHOOL : St. John's Cathedral School
Zamora St, Downtown District, Dagupan,

Pangasinan
of Luzon Students
CURRICULUM VITAE
NAME : Nathalie Jean O. Claveria
GENDER : Female
AGE : 20
BIRTHDATE : November 28, 2001
FATHER’S NAME : Nestor A. Claveria
MOTHER’S NAME : Wennie O. Claveria
ADDRESS : #163Lasip Chico Dagupan City, Pangasinan
EMAIL ADDRESS : nathalieclaveria05@gmail.com
PRIMARY : Sisenando V. Tecson Elementary School
Burgos St. Pob. Zone I, San Quintin, Pangasinan
JUNIOR HIGH SCHOOL : San Quintin High School Educational

Inc.
Rizal St., Poblacion Zone I, San Quintin,

Pangasinan
SENIOR HIGH SCHOOL : San Quintin High School Educational

Inc.
Rizal St., Poblacion Zone I, San Quintin,

Pangasinan
of Luzon Students
CURRICULUM VITAE
NAME : Queen Vanessa Mae P. Esteves
GENDER : Female
AGE : 20
BIRTHDATE : September 7, 2001
FATHER’S NAME : Jerry M. Esteves
MOTHER’S NAME : Emelia P. Esteves
ADDRESS : #01 Lasip Chico Dagupan City, Pangasinan
EMAIL ADDRESS : queenesteves2@gmail.com
PRIMARY : Carthel Science Educational Inc.
Sitio Calit banaoang Calasiao, Pangasinan
JUNIOR HIGH SCHOOL : Carthel Science Educational Inc.
SENIOR HIGH SCHOOL : Carthel Science Educational Inc.

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Effects of Business Networking on University

Leader: Briones, Keith Laurenze S.

Title : Effects of Business Networking in University of Luzon

Researchers : Keith Laurenze S. Briones

Course : Bachelor of Science in Business Administration

Professor : Dr. Carmelo John E. Vidal

Every challenging work need self-efforts as well as the guidance of

elders especially those who are very close to our hearts.

professors of this institution.

us the strength, knowledge, ability and opportunity to undertake this

research study and to persevere and complete it satisfactorily. Without

his blessings, this achievement would not have been possible.

The researchers wish to extend their profound gratitude to the following

persons who helped in the fulfilment of the study.

professional expertise, comments and suggestions for the improvements

and encouragement during the conduction of the study.

We, the researchers would like to express our gratitude and

unparalleled moral support and inspirations to achieve our goals in our

Title Page …………………………………………………………………. i

Certification of the Adviser ……………………………………………. ii

Abstract …………………………………………………………………… iii

CHAPTER I. INTRODUCTION ………………………………………….

Background of the Study .…………………………………….………... 1

Statement of the Problem .…....................................................... 3

Scope and Delimitation ....……………………………………….………. 4

Significance of the Study ……………………………………….………….

Definition of Terms ………………………………………………………... 6

CHAPTER II. REVIEW OF RELATED LITERATURE ………….………

CHAPTER III. METHODOLOGY …………………………………………

Curriculum Vitae …………………………………………………………….

Business networking is the process of establishing a mutually

beneficial relationship with other business people and potential clients or

customers. Business networking benefits are the intangible gains made

by communicating with other professionals in or relating to your

industry. Networking has both a social and business component, most

people focus on networking as a paradigm for business. The purpose of

networking is the establishment of proactive, reciprocal and charitable

long-term relationships with other business people based on mutual

trust and generosity.

Networking in business is one of the best resources for career

development and professional success. A good network can provide job

leads, possibilities for advancement and opportunities for personal

of professional success, you need to understand the importance of

networking in business. in Business Networking, analyzing the diffusion

of IOS shows that many businesses have concentrated on implementing

and integrating internal information systems from vendors, such as SAP,

(Enterprise Resource Planning) possess only restricted networking

ERP-systems. Modules for Supply Chain Planning, Electronic Commerce,

and the like have only recently been added.

Statement of the Problem

Generally, this study aims to determine the Effects of Business

Networking to University of Luzon. The result of this study will serve as

Networking despite the Covid-19 pandemic.

Specifically, this study seeks to answer the following

1. What is the profile of the student respondents in terms of:

c.) Year level

2. What does the College of Business Administration Students

think about Business Networking;

3. What are the benefits of the Business Networking as perceived

Pandemic that caused lockdowns in different parts of the globe. This

researchers are interested in how respondents pick their items online

and how the online business owners attract the consumers