Mubasher Ghayoor

Dynamic Marketing, Sales, Trade, Agent/Dealership &

Brand Management Professional

mubasher.ghayoor@gmail.com https://bit.ly/2Jnsd
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+92 (300) 8737374 @MubasherGhayoor

November 11, 1979 mubasher.ghayoor

Why Mubasher?
▪ Dexterous and accomplished marketing professional possessing demonstrated extensive experience of more than 10 years and
relentless enthusiasm towards marketing operations, sales management, trade marketing, public relationship management,
event management, brand management, out-of-home (OOH)/BTL marketing, brand/trade activation, advertising & promotion
▪ Dynamic and competent professional specialized in devising and implementing marketing strategies including below-the-line
(BTL) communications and media planning, corporate sales support, partnerships & platforms, trade channel merchandising,
advertising/publicity tax management, trade/consumer promotions. Expert in managing projects to deliver excellent services
within budget and on time; holds proven capacity to provide support to regional sales teams to ensure high level of sales
▪ Creative and performance-oriented professional who expertly aligns marketing strategies with broader corporate initiatives.
Proficient at strategic planning, operations management, research & analysis; capable of motivating staff to drive high sales
▪ Self-motivated and result-oriented individual possessing strong focus on customer satisfaction; adept at establishing customer-
centric culture of communication, collaboration and accountability resulting in excellent performance in industry

CORE STRENGTHS & ENABLING SKILLS

▪ Marketing Operations
▪ Partnership/Sponsorship Platforms
▪ Event & Project Management
▪ Below The Line (BTL) Campaign
▪ Giveaways/Souvenirs Development
▪ Marketing Budget/Finance
▪ Business Development/B2B Sales ▪ Operations Management
▪ Public Relationship Management ▪ Trade Marketing Management
▪ Channel Engagement Management ▪ Out of Home (OOH) Media Strategy
▪ Agency/Vendor/Supplier Management ▪ Marketing Campaigns Launch Management
▪ Advertising/Publicity Tax Management ▪ Trade Activation/Brand Activation
▪ Advertisement & Promotion ▪ Communication & Presentation Skills

ENTREPRENEURIAL EXPERIENCE
Working as “General Manager – Operations” for personal business initiatives, January 2016 – Present
The Planners – Real Estate Consultant Company & 'Maverick Mediaworx' - Advertising/Marketing/Media Company,
Multan, Pakistan
Responsibilities/Accomplishments:
▪ Providing project consultancy, project supervision/management, real estate development, town planning, architectural
designs & civil engineering, interior designing, agent & accounts management etc.
▪ Spearheading sales & marketing, advertising, provision of sales & marketing staff team members, administrative &
strategic support in approvals from relevant authorities like (MDA/WASA/WAPDA/TMA/Sui Gas, NHA, Zillah Council etc.)
and other Govt. authorities/departments
▪ Marketing/advertising (complete BTL campaigns execution), event/project management (corporate/sponsorship/trade
partnership), market/business intelligence, out-of-home (OOH) media planning and execution, below-the-line (BTL)
advertising campaign management, brand launch support, brand activation, trade activation, marketing budget/finance
planning & execution, agency/vendor/supplier management, trade/channel support, trade marketing strategy &
implementation (merchandising, float activities, retail branding - channel visibility, trade promo/offers designing &
execution, retail trade show etc.), advertising/publicity tax management, giveaways/souvenirs development
▪ Handling public relationship (PR) management with key stakeholders like govt. officials/law enforcement agencies
LEA's/civil bureaucracy/politician/corporate sector/franchise/retail network, real estate developers, property dealers,
MDA/CDGM/CBM authorities, business organizations, educational institutions, restaurants & industrialists
Rendering services as “Managing Partner” in a family business (FMCG-Distribution Agency), July 2014 – Present
Waheed Hafeez Ghee & Oil Mills (Pvt.) Limited (Zeenat/Fauji Banaspati & Cooking Oil), Multan, Pakistan
Responsibilities/Accomplishments:
▪ Demonstrating excellent business development skills by designing aggressive sales & marketing strategies that drive sales
and maintain outstanding customer loyalty for a distribution agency business in South Punjab
▪ Operating autonomously in all facets of retail business including strategic sales planning, operations management, channel
& business development, financial planning; regularly monitoring & evaluating retail sales and distribution plan
▪ Proficiently involving in customer relations, brand positioning, revenue growth and financial management; hiring, training
and leading sales teams that achieve sales targets. Establishing strong business relationships with retail channels
 PROFESSIONAL EXPERIENCE
Jazz (a VimpelCom Company), Lahore, Pakistan
Worked as “Manager CC Business Support Operation & Outsourced Services”, February 2013 – February 2014
Responsibilities/Accomplishments:
▪ Conducted performance evaluation and monitored Customer Care Mobilink Franchise Channel (SIM replacement, SIM
recreations, MNP, Mobile Financial Services (MFS), Jazz Load, VAS up-selling & welcome calls, blocking of SIM, restorations,
customer retention, activities to counter competition, new connections, Jazz load & scratch cards)
▪ Resourcefully contributed in Customer Retention Unit for retention management of postpaid business. Prolifically rendered
operational and functional support to NWD teams, proactively participated in planning, management and execution of
monthly/annual regional/nationwide event management projects of Customer Care (CC) division
▪ Proficiently involved in coordinating with cross-functional teams in planning and executing monthly plans and activities for
engaging club accounts in NWD CC regions; ingeniously engaged corporate base for business development while achieving
revenue targets by working with direct sales channel and club indigo teams
▪ Proactively provided support to regions for planning & implementing interactive activity plans to engage club accounts.
Actively participated in planning, development & procurement of hi-end giveaways & souvenirs for top profile Mobilink
corporate customers; coordinated for price negotiations, designing, production/distribution & inventory management
Major Projects:
⎯ InfoTech BlackBerry Project Management to support Corporate/Enterprise teams in the regions
⎯ Management & Reporting of EQ (Electronic Queuing at Nationwide Customer Care Centers) System
⎯ Management, planning & execution of MNP SIM Delivery Project
Mobilink (a VimpelCom Company), Lahore, Pakistan
Worked as “Manager Jazz Service Point (JSP) – Planning & Operations”, May 2012 – January 2013
Responsibilities/Accomplishments:
▪ Diligently involved in operational handling of Fixed JSPs & Mobile JSPs and handled activities including new connection
sales, Jazz load & scratch card sales, SIM change, MNP, recreation, VAS etc. throughout Pakistan
▪ Effectively coordinated with various teams including sales, sales operations, customer care, procurement, marketing,
business planning to successfully launch Mobile JSP (M-JSP) project; organized various project events
▪ Conducted regular market surveys for JSP channel to improve performance areas; monitored performance, tracking &
reporting JSP channel with management team and identifying opportunities for regional events for conducting JSP BTL
activities around Pakistan. Participated in identification and acquisition of various branding mediums and consequent
deployment at JSP channel; provided support to regional CC operations teams for ensuring smooth JSP operations
Jazz/Mobilink (an Orascom Telecom Company, Egypt), Lahore, Pakistan
Worked as “Manager Marketing Operations & Trade Marketing”, February 2008 – April 2012
Responsibilities/Accomplishments:
▪ Outstandingly provided valuable input for identification, acquisition and management of cost effective and innovative
outdoor advertising media including hoardings, bridge panels, cut-outs, creative roundabout branding, mobile media
(floats/buses/vans/bikes), printing media, city branding (banners/streamers), digital/LED boards, local cable TV network
etc. in regions to ensure Mobilink’s leadership in out-of-home advertisement including ATL & BTL planning with
creative/advertising agencies & brand teams for various marketing campaign. Involved in planning, scrutiny and selection
of remarkable out of home (OOH) media agencies (OMA’s) and vendors/suppliers
▪ Scrupulously planned annual merchandising strategy (both in-store & out-of-store) and execution of channel/franchise
specific merchandising/visibility drives/initiatives to improve first-hand customer experience
▪ Collaboratively assisted commercial and distribution teams by developing new distribution channels that resulted in
improving on-ground presence (availability & visibility) at retail level through innovative visibility mediums
▪ Conducted regional analysis, market surveys/intelligence, customer research, business intelligence, customer surveys
▪ Involved in planning and developing regional sales & marketing strategies with commercial & distribution teams
▪ Engaged in extensive retail visibility drive execution with sales & distribution teams through shop fascias, wall paint
drives, kiosks, retail banners, model shops, retail posters, wall hangings/buntings, branded sheds, availability signs, pylon,
standees, umbrellas, wall panels, cut-outs etc.; provided valuable support to franchise & JSP networks
▪ Provided valuable input and executed trade promotions/offers starting from designing promo, mechanics, promotion plan
to conducting post-promo analysis. Planned & organized retail trade shows for enhancing company awareness
▪ Responsible for effective marketing budget planning for marketing operations and trade marketing mediums & projects in
Mobilink; implemented marketing budget for nationwide out of home (OOH) campaigns, brand activations, event
management, trade marketing, retail visibility items, location branding with quarterly/mid-year budget reviews
▪ Planned and raised purchase requisitions (PRs); coordinated with procurement and finance teams for selecting best
vendors for annual and adhoc contracts to execute various below the line (BTL) marketing projects
▪ Executed effective brand activation campaigns and launched consumer/trade activations and new products/offers
▪ Meticulously handled issues regarding publicity/advertising tax (for both in-store/out-of-store, OOH) with & through
vendors/contractors for visibility items at retail/trade channels and OOH with local publicity tax contractors and
government departments including TMA, PHA, Cantt. Board, Municipal Corporations and housing authorities
▪ Orchestrated, developed and inventory management of corporate high & mid-end souvenirs and retail giveaway items
▪ Established strong public relationship & liaison with business organization, LEA's and government officials for
development of marketing alliances, joint promos; fostered regular interaction with PR agencies and media personnel
▪ Participated in handset bundle offer launch campaigns and various rewards and loyalty programs. Provided support for
launch of mobile financial services (MFS) and conducted market surveys on competition MFS launch
 ▪ Participated in corporate social responsibility (CSR) projects; identified & executed opportunities for efficient and
effective sponsorships and location branding options/projects to increase Mobilink’s brand presence
▪ Participated significantly in planning and execution of OOH BTL campaigns, brand activations and town storming
activities. Evaluated and analyzed OOH & BTL campaigns in terms of both tangible & intangible results and measured its
performance with desired targeted objectives; sharing results/feedback with key stakeholders
Major Achievements:
 Managed nationwide annual marketing operations & trade marketing projects in Mobilink regions including central
regions (C-I Lahore, C-II Faisalabad, C-III Multan, C-IV Gujranwala & C-V Sahiwal), North (N-I Islamabad, N-II Peshawar, N-
III Abbotabad) & South Regions (S-I Karachi, S-II Quetta, S-III Hyderabad, S-IV Sukker) to support regional commercial
teams for developing effective Mobilink’s out of home (OOH) presence throughout Pakistan
 Introduced and executed industry-first innovative mediums in conventional & non-conventional OOH mediums;
successfully assisted to achieve extensive retail visibility, acquisition of most comprehensive out-door spreading
 Organized high profile corporate events including ‘20 million celebration event at Lahore fort’, ‘all Pakistan golf
tournaments’, ‘club Indigo invitational golf events’, 'corporate dinner with musical nights' etc.; arranged series of musical
concerts by Mobilink brand ambassadors like Strings, Overload, Ali Zafar etc. in more than 10 cities of Pakistan
 Executed mega project of ‘Mobilink Mobile Fair’ in 09 cities for direct consumer engagement & brand building, ‘Jazz Cricket
Masti’ activation in more than 30 tier-II cities with a purpose of creating brand buzz & driving sales activities
 Successfully conducted full-fledged commercial launches of clusters (200+) and new cities (400+) in far flung areas of
Punjab through sales, distribution, geo/brand marketing, technical teams as per Mobilink’s expansion plan
 Organized ‘Jazz Mobile Theatre’ project in over 100 cities/towns from Peshawar to Karachi; two Jazz branded floats
targeted consumers at district and tehsil levels by featuring branded Jazz content and skits, conducting on-spot interactive
sales activities in coordination with regional sales teams; successfully collaborated with Nokia as a strategic partner
 Initiated ‘Mobilink Hunt for Heroes’ talent hunt and successfully carried out in over 65 districts of Pakistan from South to
North in collaboration with Pakistan Cricket Board (PCB) under Youth Development Programme and Geo Network
Major Projects:
⎯ Development, branding & maintenance of exclusive ‘Mobilink Flower Market, Lahore’ in collaboration with Lahore
Cantonment Board (LCB) along with a landscaped park for the beautification of a rundown area in Lahore Cantt
⎯ Participated in ‘Franchise Uplifting Programme’ for standardizing outlook and display of Mobilink franchises
⎯ Developed and made 'brand-wise analysis' for various Mobilink BTL campaigns which gave an overview of total spending
on each campaign for different brands which showed which brand got exposure throughout the year
⎯ Involved in branding of Mobilink at different national cricket stadiums and executed BTL and branding campaigns for
various cricket series through both in-stadia and out-stadia branding materials
⎯ Led as Trip Manager for Mobilink’s PR media trip for training workshop on ‘Emerging Telecommunications Markets” in
Turkey (2007). Oversaw planning & management of 'Mobilink’s international quarterly sales incentive trips'
⎯ Successfully completed grand project ‘Railway automated train information system’ in collaboration with Pakistan
Railways at 30 railway stations of Pakistan with installation of 60 arrival/departure automated display boards and more
than 100 digital tickers
⎯ Identified nationwide yearly regional events for mobile BTS and subsequently deployment in coordination with Technical,
Sales & Distribution, Geo Marketing teams which resulted in increased revenue and greater customer satisfaction
⎯ Planned & collaborated campaigns for movie releases, red carpets, movie premiers, corporate shows and film festivals
Also worked as:
❖ “Regional Marketing Coordinator – Marketing Operations & Trade Marketing” at Mobilink (an Orascom Telecom
Company, Egypt), Central Regions (C – 3 Multan & C – 2 Faisalabad) from June 2005 to January 2008
KFC Pakistan – Cupola (Pvt.) Limited, Multan, Pakistan
Worked as “Restaurant General Manager (Multan) & Area Business Manager (South Punjab)”, January 2002 – June 2005
Responsibilities/Accomplishments:
▪ Responsibly supervised retail store operations while enforcing team management, development and training, financial
management; provided superior customer services in regards to tangibles and intangibles
▪ Coordinated with government organizations to ensure smooth functions, implemented corporate & franchise
programmes; planned and executed regional sales and marketing activities in and out of stores
▪ Monitored operations planning and control, projecting and inventory; oversaw BTL initiatives and developed PR.
Implemented and executed marketing and promotional activities; set and achieved sales targets
Major Achievements & Projects:
 Successfully launched various products and local/regional sales & marketing promos in different stores
 Conducted in-depth market potential surveys & researches and created business plans for expansion of KFC business in
Bahawalpur, Sahiwal, Rahim Yar Khan, Dera Ghazi Khan etc.; also worked at KFC Faisalabad & Peshawar stores
Additional Experience:
❖ Worked as “Internship” at Avari Hotel, Lahore, Pakistan from June 2000 to July 2000; gained experience in
departments like food & beverages, marketing, public relationship, corporate sales etc.

PROFESSIONAL QUALIFICATION
▪ Bahauddin Zakariya University, Multan, Pakistan (1998 – 2000)
MBA – Marketing
▪ Bahauddin Zakariya University, Multan, Pakistan (1996 – 1998)
BBA
House No. 391, Al-Jannat Plaza, Saddar Bazar, Multan Cantonment, Pakistan