“KAITLYN’S BURGER HOUSE & SNACKHOUSE”

A BUSINESS PLAN
PROPONENTS:
Mrs. Madel D. Millena
Mr. JM Millena
Mrs. Aiza E. Bajos

I. PROJECT SUMMARY

Name of the Firm

Kaitlyn’s Burger and Snackhouse was named after Kaitlyn D. Millena, the beloved daughter of
the owner.

Business Location

Kaitlyn’s Burger and Snackhouse is located at Brgy. Tabu Public Market, Prk. Paglaum, Tabu,
Ilog,Negros Occidental beside the parking lot of TADAKATODA.

Bried Description of the Business

Kaitlyn's burger and snack all started with Mrs. Madel D. Millena thought of a business for good
investment that suits her passion which is cooking. She started to put up the said business last May 8,
2017 with the help of her loving and supportive husband Mr. Millena it was seven days or one week
before the barangay fiesta when they grab the opportunity to put up and start the business for profit
and with only one store at first after the business continues and after a year they put up a branch at
Brgy. Dancalan lasted only a month because of poor income then on june 17,2018 they open a new
branch at Candoni specifically located at Brgy. East their public market and lasted only five months
because of the same reason when they close their branch at Brgy. Dancalan. The said failures did not
stop Mrs. Madel from pursuing her business she focused on her branch at Barangay Tabo that until
today is still operating.

Gallery
 II. MANAGEMENT AND PERSONAL FEASIBILITY
A. Market Profile

Kaitlyn’s Burger and Snackhouse offer different snacks from Sunday to Friday afternoon and closed every
Saturday and observe bunch of the Sabbath day because the owner is a devoted Seventh-day Adventist
that Target customer are the people of Brgy. Tabu especially the teens and kids who loves to eat snacks
such as burger, siopao ,siomai, sandwiches, etc. The location of the spouse is convenient to people
because it is beside the highway and can easily be seen and find by the buyers lots of people in the
community of Barangay Tabu loves to eat snacks and this is one of the factors why they put up this
business also when they started the said business it was near the celebration of fiesta the buyers are
possibly not only the people living in the local but also their visitors and person who visits and live
nearby Brgy. Tabu.

B. Demand Analysis

In one day customer consumes in the minimum amount of 50 burgers, 30 siopao’s, 100 siomai’s, 30
sandwiches and 100 softdrinks. Therefore in one year there will be a consumption Of (50x313) 15,650
burgers, 9, 390 siopao’s (30x313), (100x313) 31,300 siomai’s, (30x313) 9, 390 sandwiches, and (100x313)
31, 300 softdrinks. Since there are 52 saturdays every year we only computed 213 days in one year for
the consumption so in five years there will be consumptions of 78,250 burgers 46,952 house 156,208
omise 46815 sandwiches and 150 6,500 soft drinks for the last estimation of consumption in 10 years
there will be 150 6500 burgers 93950 chopard 13,000 show mice 93970 chest and 330,000 soft drinks.

C. Supply Analysis
 Kaitlyn's Burger and Snackhouse is serving burger, siopao, siomai, sandwiches and soft drinks. CDO is
the supplies of burger, siopao and siomai that the owner produced in the snack house. While the
sandwiches were only prepared by them especially the fillings and the loaf Bread is only brought at
Merzci. Softdrinks were brought or supplied by DISSTA which are CoCa-Cola drinks.

f Competitive Analysis

Selling Price

Kaitlyn's Burger and Snackhouse offer burger for only 15 pesos, siopao for only 15 pesos also, siomai for
3 for 10 pesos, and sandwiches for only 10 pesos. While the softdrinks were sold for only 12 pesos since
they only provide "dagul" sized coca-cola drinks.

Competitions

Kaitlyn's Burger and Snackhouse has no possible competitions in the local place where it was built .
there are only stores but not the same as what the said business is offering. It is the only snack house
built at Barangay Tabu and this because a reason and an advantage for the business to be successful and
popular.

Distribution and Cost of Transportation

The distribution of the product is only held at the snack house placed beside the parking area of
TADAKATODA the near the waiting shed beside the national road going to Candoni. The materials or
products supplied by CDO as the supplies is delivered only at Barangay Tabo , in the house of Mrs.
Madel. While the soft drinks are taken from Brangay Dancalan at a store . The cost of the transportation
will only cost 60 pesos.

Channel of Product Distribution

The product of Kaitlyn’s Burger and Snackhouse were only delivered by the CDO Panel at Purok
Masagana, Tabu , Ilog , Neg. Occ. It is where the owner Mrs. Madel lives. CDO directly delivers the
product to mister model to hustle less. While the finished product produced by the snack house we're
given right after it was because they don't have delivery . Only faced to feed buying or orders.

Program Analysis of Marketing Strategies

Geographic Segmentation Strategy

Kaitlyn's Burger and Snackhouse is located beside the national road going to Candoni. It was built near
the parking area of TADAKATODA which is a part of the Barangay Tabu public market. The potential
customers of the business are the people of Barangay Tabu and the people of nearby place like
Barangay Talacdan and Barangay Dancalan and even those people who passes by the snack house.

Psychographic Strategy

Barangay Tabu us a lot of people living that are mostly loves to have snack every afternoon and
sometimes goes to the city to have snack only and have quality time. This is one of the factor for waking
the snackhouse effective at Barangay Tabu because of their habits.

Demographic Segmentation Strategy

Barangay Tabu is where the Kaitlyn's Burgers and Snackhouse located. The people in the said barangay
mostly has kids which loves to have snack and the products offering by the snackhouse are popular to
the young's and they really love to eat it. One of the factor as advantage is this. The burger in the other
snacks produced where the wants of most of people. The business because effective because of the
habits or characteristic of the people or customer target of the business.

Pricing Strategy

Since Barangay Tabu is not located in the city but just in a municipality only, it is expected that the
audience or possible customers there were only at the low economic status and they only afford low
priced products. Caitlyn's Burger and Snackhouse decided to produce and offer only affordable prices
that can be surely upward with the target customers. So, because of the low pricing they cannot only
buy one last more if they have extra money to buy. It might be possible for them to avail more products
because it's affordable.

Channel of Distribution

Kaitlyn's Burger and Snackhouse only distribute their products in their store only. The customers go to
their position and by there, then they wait for the orders to be cooked and served and choice whether it
will be taken out or they will just dine in the store.

Promotion and Advertising

Kaitlyn's Burger & Snackhouse has an FB page namely Kaitlyn's Burger only. Advertisement of the
products of the snackhouse is done only in social media. The product will be taken a photo then the
owner or the manager, Mrs. Aiza will post it to the page then, they will share it to their personal
accounts in order for the other people to see it. Social media is an effective way in promoting their
business because lots of people can see their products. It also easy to persuade the customers to buy
through the posted photos that looks so delicious. The photo of products were taken perfectly and it is
very mouth watering to the netizens.

V. FINANCIAL STABILITY

Total Project Cost

The total project cost of Kaitlyn’s Burger and Snackhouse is computed through the combined expenses
of the business. This includes the production cost, labor, and manufacturing supplies.

Production cost id Php 8, 202.

LABOR – Carpenter – 5, 000

Saleslady – 2, 500/monthly

= Php 7, 500

Other Raw Materials for Construction includes:

Flywoods – 1, 500 Other Expenses:

Plain Sheet – 1, 200 Delivery fee – 500

Lumber – 3, 000 Transportation – 200

Roofing Sheet – 2, 000 Rental - 500

Nails – 300 =Php 1, 200

Steels – 1, 000

=Php 9, 200

Equipments includes:

Burger Griller – 2, 000

Spatulas – 100

Steamer – 1, 600

=Php 3, 700

Production Cost – 8, 202

Labor – 7, 500

Construction – 9, 200

Equipments – 3, 700

Other Expenses – 1, 200

TOTAL – Php 29, 802

The total project cost of Kaitlyn’s Burger and Snackhouse is Php 29, 802.

Capital Investments Required

Kaitlyn's Burger and Snackhouse needs a minimum of 30,000 pesos of capital investment the said capital
investment in minimum is estimated to the total project cost. It could be added more so that if there are
other unexpected expenses you still have more in your capital and your business will not lose and will be
flexible this is also to avoid having debts in short of capital this happens if you provide lower capital
investment thus you total project cost.
Pre-operating cash flow and relation to time table

Here is the pre-operating cash flow of Kaitlyn’s Burger and Snackhouse:

KAITLYN’S BURGER AND SNACKHOUSE

JANUARY 2021

CASHFLOW STATEMENT

Revenue 82, 940

Cost of Goods Sold 40, 602

Gross Profit 42, 338

EXPENSES

Tarpaulin 150

Labor of Carpenter 5, 000

Construction 9,200

Delivery Fee 500

Transportation 700

Rental 500

Equipments 3, 700

TOTAL EXPENSES 19, 750

NET EARNINGS 22, 588

This cash flow relate to time table by its transparency in the first month cash flow only for the month of
January after its construction to be.

Supporting Schedules in the Financial Statement and Income

a . Collection Period for Projected Sales or Revenue

The collection period for projected sales or revenue will happen every end of the month. This is to
monitor the gross income net earnings and revenue every month.

b. Inventory Levels

The inventory of Kaitlyn's Burger & Snackhouse will happen every week on Friday. This is to check the
supplies, stocks-to-sales ratio,basic stock ,turnover, and availability of materials and products for
production .
c.Payments for Purchases and Expenses

The payments of purchase products and materials after the production and for expenses is through cash
only. After the products were delivered, it will be paid. Expenses will also be paid right after the
transaction.

d . Production Costing Administrative Expense on Cost of Sales and other Projected Financial Expenses
The production of the products of Kaitlyn's Burger & Snackhouse is based on the availability and the cost
we're also based to the original cost goods sold by the company. The projected financial expenses were
stated every week for supplication. The cost of sales were based on the financial stability of the
customers. It is made affordable because the most customer expected are kids and teens. Products or
sales were budget friendly. The porjected financial expenses are the labor of the saleslady or cook of the
snackhouse and the raw materials needed in the production every week or even everyday.