Task no.

3 Public Relations and the Digital Consumer

The goal of this project is for students to practice their synthesis and drafting skills and to
adapt the content made to a certain consumer profile.

Project description
Each team will choose a mobile app or web platform that they find useful for a public
relations/or marketing specialist (tool). The following platforms should not be taken into
account in the realization of this theme: Twitter • Facebook • Instagram • YouTube • Pinterest
• Whatsapp.
Team project (3 to 5 members).

Requirements
Your material should cover the following:
 Tool name and URL
 Description of the Instrument
 Why is this tool useful for a PR or marketing specialist?
 What are the strengths of the application?
 What are the weaknesses?
 Personal experience (if this is the case)
 Do you plan to use the app in the future? Why yes or why not?

Presentation requirements
The presentation will be made in PowerPoint.
During the presentation, you have the possibility to show us how to use the app/platform.
Each team member has a clearly delineated role in the presentation.

Requirements for Written Material

The written material must have a maximum of 2 pages and at least 2 relevant images. These
pictures will not be taken from the internet, but will be taken by you.

Some tips on how to do the task

1. Do not pick up texts from the internet. Please cite the sources used.
2. The focus is on the ability to summarize and the quality of how information is
collected. You can document both from secondary data (magazines, newspapers, web)
and from raw data (from the organization).
3. Feel free to be creative.
4. Try to talk to colleagues from the other teams so as not to duplicate the chosen
applications.
5. There is no default app set where you can choose from, so the choice you make must
be a reasoned one. The main question is related to the usefulness of this application
for a marketing / PR specialist, more precisely to the situation / situations in which
this application is useful.
6. Don't forget to upload the written material on the online.ase.ro platform.
Assessment Criteria
1. Quality of documentation, synthesis capacity, and the quality of the written material.
2. Professionalism: drafting skills, attention to detail.
3. Presentation in the seminar. In the 10 minutes allocated, we will have to understand
that a team has prepared this project and that everyone knows their role.

Task grading: Grades from 1 to 10. 60% prepared material, 40% presentation.
Share in the final seminar grade: 10%, respectively 1 point from the final grade.

Presentation: seminar 7 – 3 and 6 of April, and seminar 9 – 24 and 27 of April.

Due date for uploading the task on online.ase.ro until: April 29, 2023.