(Banglar Gonji) is a t-shirt and accessories designer, manufacturer and retailer organization

”বাংলার গঞ্জি”
for teenagers and young adults. It was founded by Asif Rahaman and Sam Jahan. They started their
production and sales in April 2015, through facebook. The main motive of is to present and uphold the
ongoing pop-culture attitude and fasion in Bengali language and style.

Their main product is basically t-shirts of all size and shapes, with funky designs, dialogues in Bangla
Language. This diverse idea in the crowd of western t-shirts stood out in no time, earning them the fame
buzzed as “Tee of Bengal” and naturally the span of business got expanded. They not only sell t-shirts in
Bangladesh but also they have their outlets in Canada. They soon decided to start their business through
world wide web portal, as facebook platform was not being enough to go on with their increasing flow
of business.

Their website http://www.banglargonji.com features almost all the feats of an e-commerce portal. Let’s
have a brief demonstration of their web based operations.
Products Line:

Banglar Gonji have 4 special design-based product lines, which are Bangladesh Memorials,
Gonji Stamp, RiverInk Signature, Sam Jahan Signature along with various other uncategorized
designs.

They also offer sale on various previously popular and few latest designs according to
consumers responses.
Products with specifications:

Consumers have the freedom to choose color and size of any and every t-shirt design they
choose with the price remaining same regardless of any size or color.
Communication & Publicity:

They manage frequent consumer response and requests through facebook messenger (the
messenger button is situated on the down right corner of every page.

They also use facebook, instagram and youtube for advertisement purposes.

Payment Mediums:

All the above means of payment are sponsored and managed by SSLCommerz.
Membership:

The customers have to be members with the organization for regular or personalized
purchases.
Personalized Purchase:

The personalized purchase is an opportunity that the organization provides to it’s customers for
coming up with their own designs. It is seen as initiative to encourage the people to nurture
their artistic mind and manifest it in attires.
Essential Addresses and Contacts:

BGMEA University of Fashion & Technology

 Assignment

MBA in Apparel Merchandising

Subject: Electronic Commerce

Submitted to:
Kazi Mahfuz M. Rahman
Senior Lecturer

Submitted by:
Sayeef Zimran Khan
ID: 181-049-4222
Section: E2

Date of Submission:
9th March 2018
 Topic
Bangladesh E-Commerce Sites for RMG Industries