Key Items Fashion: Men’s

Footwear S/S 24
Versatile and hyper-functional shoes will drive men’s
footwear collections, along with vintage-inspired products,
the return of resort-ready styles and bio-based moulded
constructions

Lucila Saldana
11.04.22 · 5 minutes

Camper
 The moulded shoe
Why is it key? An evolution of A/W 23/24's space
Sahara slip-on, S/S 24's statement mule and
clog construction takes on a futuristic and
#Hyperfunctional look that integrates a sense of
comfort in weather-ready and versatile two-
mile wear styles.
Design details: tap into mono-materiality for
ease of recyclability and biodegradability, and
use different densities to achieve comfort and
function while maintaining a lightweight
Paris WGSN Original CADs/Flats quality. Responsible components are key for
moulded and injected constructions; opt for
natural or recycled rubber, recycled EVA, or
bioplastics made from algae and plant-based
biopolymers. Evolve these silhouettes with a
closed heel to provide newness and enhance
function. Physical finishes add to the futuristic
look.

Cullan Kerner Givenchy CAMPERLAB

1
 The resort-ready sandal
Why is it key? Catering to interest in crafted
details and mood-boosting design and the
return to vacation travel, the sandal gets
updated with playful and versatile details that
nod to WGSN's #BeyondTheBeach and joyful
nautical themes.
Design details: combine textured uppers and
grosgrain tapes with leathers, interesting
textiles and #MetalHardware, to take the tried
and tested #SportsSandal into casual territory,
Suicoke WGSN Original CADs/Flats and to work perfectly for styles that can shift
from day to night. For a minimalist resort look,
focus on responsible classic leathers, hemp and
rope. Incorporate shells and nautical #Motifs
for directional styles. Continue to explore
#SquareToe shapes, comfortable EVA or extra-
cushioned in-socks, and add lugged outsoles to
enhance practicality. Versatile blues are key.

Hender Scheme Yume Yume Camper

2
 The bio-based flip-flop
Why is it key? Prolific on the S/S 23 catwalks
and reflecting the continued interest in #Y2K
aesthetics, there is a growing opportunity to
develop this commercial item with lower-
impact materials. See German brand
Sleepers' #CommunitySpirit approach, joining
forces with the Fair Rubber Association to
ensure the equity of producers and the
conservation of trees when making its natural
rubber flip-flops.
Allbirds WGSN Original CADs/Flats
Design details: explore mono-materiality to
create a more circular product. Use renewable
materials such as natural or recycled rubber,
algae-based EVA or caster bean-based products,
as seen at Allbirds. Replace synthetic rubber
with natural materials, including natural latex
rubber or cork. For mass-market application,
refer to M&S's Algae Bloom shoes. Continue to
incorporate wellness features into footbeds,
enhancing recovery or helping with posture for
users.

Asportuguesas @shopsleepers Ecoalf

3
 The prepare-wear galosh shoe
Why is it key? Responding to our S/S 24
prepare-wear forecast story, fashion meets
function with this outdoors-ready iteration of
the modular shoe, designed for
#Hyperfunctional wear, #ProtectiveDesign and
changeable weather. Trending heavily on
TikTok and social media, see UGG's removable
rubber galosh as a key driver of this
style. Searches for this item have spiked 1,109%
in the US. Galoshes, adds-on and removable
soles are seen in multiple iterations, signalling
demand for versatile and protective styles while
favouring recyclability at the end of the product
Camper WGSN Original CADs/Flats life.
Design details: explore removable soles that
can serve multiple uses and that can be adapted
to different shoe profiles, providing multiple
purchase opportunities. Pair these soles with
more formal styles, collection essentials or
indoor-outdoor boots to enhance versatility.

Sneaker Freaker Dior Diemme

4
 The indie glow boot
Why is it key? Our S/S 24 forecast story indie
glow sets the tone for this versatile day-to-night
boot silhouette, which focuses on seasonless
qualities while retaining a formal and fashion-
forward new indie narrative.This nostalgic #Y2K
aesthetic will appeal to a wide demographic
while responding to the need for transseasonal
items.
Design details: focus on classic profiles,
elevating them with interesting materials and
Recouture WGSN Original CADs/Flats details. #MetalHardware is key: opt for novelty
chains, elevated studs or piercings to tap into
the #PopPunk movement. With all things
vintage coming to the fore, explore
#CowboyBoot shapes or engraved silver details,
and bring a #Western look to footwear. Future
classics, chalked finishes and plant-based
materials work well for perennial and
investment-worthy items.

Dr. Martens x The Great Frog Toga Archives Tom Ford

5
Range plan

Moulded shoe Resort-ready sandal Bio-based flip-flop Prepare-wear galosh shoe Indie glow boot

6
1 2 3
Action points
Invest in versatility and multipurpose wear  Focus on sustainability
As weather patterns become increasingly unpredictable,
consumers will value more protective and
multifunctional styles that champion
#WeatherResistant and #Hyperfunctional design.
Explore #ModularDesign to add features to footwear
that can adapt to a wide range of environments and day-
to-night scenarios, and continue to invest in moulded
easy-to-wear footwear
Responding to the Planet Provocation 2024 Future
Driver, incorporate more sustainable designs via
responsible materials and circular practices. Choose
responsible leathers or plant-based alternatives and bast
fibres, to reduce your use of virgin synthetics. Replace
your usual components with lower-impact and recycled
alternatives. Take a circular approach via recyclability,
and offer a repair or after-life programme
Embrace mood-boosting design via nostalgic
themes
Noughties nostalgia remains a key theme. Focus on
resort-ready collections that embrace a vintage
#PopPunk influence and a nautical aesthetic for
#BeyondTheBeach silhouettes. Introduce
#MetalHardware, #Motifs, rope and #Shells to provide
newness. Mood-enhancing designs remain a priority
and provide opportunities for exploring unexpected
colours, materials and details