Produd qek Thuonu

COomsiolned
exten&ion
Porodut
as a
bife eqele thuony
1huDht0A
enenabzed theoay o
een -bsn) Pomitation
lag huenyIt is cOmplele

the poeduetfe
approash it that
mumbe a
cpel thiony rade
dondutional
Ccu
OS Umptiom a modvm heony
os well as a
heon model This model
Haek schn Ohbm
Veamon
wos mtovduld log Kaymond
book,
i hs book, Jmternatiod
Jmteanalionl
im he acen 1966,
amo Indvnmadional toade
ama

fnveatoert on the s ame

Samme
also bosed
moodel is
1S
This carlier oodel was
Pami at cwhub
that
oesoted hat
Veamon poimteod cut
difeessien im the
tho dulay
t o a s m i s s i Om
ef the Tecbnelr
amol
distusio
the cownto12s Ths Same tchmolegy
aAoSS
availekble eveH whee
mot
Vermon pomted occt hat evea

tmovation that means ntuodluution

mew pooduct 0 mew techmologg

killed amd
ALuLS highly labo amd

amd
Lsebih
Bubstamtial imvestmnt on

developmemt ativiy: mest f the

immovations cwill be
casuelly takimg
plae Pr the develeped COCent aies. 0
he ich cOumt1Ls 0 the oushialus ed
Coumtoies. His sttety ceke ptteee m es
 bave the 1ch skile
Beccusse
Aabowr amd
toeg
substamtial
toill
eapenses cwill be

amd developmnt
fmccumed fo
mutuue as the poodecct
As
A the poodult
pooduel

mas RLeeptaa aceptamu

beome
become &tamdidised.
the pavduul
he paodut
S t a m d ah o l i s a t i o m
miwns as

he Poodect
amuluaNsed . Onu
become
become familian
evem e
n
cuvdn developed
PAOduut Beceuus.
Cowntoes etant oi the
produulthe
tha peodut koet pooducho
mitatlovg 0n usebuh ama
imVestment
dlo mot ncq
SkIled kobon.
o
developmemt betomeStamdandised

Onu he
he paoduit
will comtaies
&tant povduvng
he wmduoleveloped
Then
that p e v d u c t l h e n
he
0r mutating
wil Shittoom
Compaactive achwantage
teho baue Ooiqimally
the developed,,countoies
to he developimg
dlevelopedlthu
th poodut
pooduut

4ant Pomitatimg that

cwho wil
counta0

peoduutton
pat the momopoly 4
Tbe keg T3su
tempo0any beL Ae Cv movation

has bem
trkm plau he duefped
ewill oe mitatzd ka the
C e w m t n e s

Coumt1es. do hene coil be aa

developio advantagc. dnitially,

the compantive
developed cowntnes an mmovatima the
n
thein owm acbouwmLeGt
pooduut usim
laboan, Aesc h amd development
tor,skiled
auttvi t i s
Aftn some tiinmes the pocdut
PPodut

stamdardised B ami ion the

be co
 Ahe 1ost t a g e wmow
+he mewpecduutt ge hene he povdu
The
fn dlomeeti cowmty
ony amd consvmed
Paooluk is paoaluted

home counkeya
en the home betume
eountry heLiuwe
Paoducecl
the
thee u cwhne
dumand ocotrd.
the poadu amd
ehaneteustics
the
The
al im a
dtde af
dta{e a
ceM
pao &eeks to
PoodubA1ON deek
the 6age
as fiams
dueing
eoamge
ehange wth he
h e poodut
peodut

ammiliarts
them get
s a to1al amd ero
e r ror
0

and market h s
markel

tande
moi nmational
&tage.T h e
im the
The podt qnalbly
molse the acceotane o
oeLorme
the oorgm LoLmtay
is Stougguma
Stne poodution.

Im the Secomo
stage
pooduet yele is Caled
matwotg paoduit
Some erenol stawdad-
stage J this stage
o the prooluuut amd chanateristiu begim

to op-up ma n pooduMon tecooruqus

th more stamdandis aion
adopteel
paves economuL aScal
Jim the prooleiution
stand be AelarLcd Thu is a condoadtio

Heckshe hlim well C o m p o n a t t uve

as
a
t h e on , w h i h f4su e the poodu
adwantage
wmd
procws eill ba
kakint plaw constan
iu scale. Tm addii on thne s
AAUms
oemand but this
arowth iooe
associated poti culaly
wilh
Ot hiyb
high mio
0 e m

Sime he pevduut (s
Cowmt1es
Cumde developed cowmda1es cwill Stant

pod uution nsinng thew

imitatimy the
laboan. olo
abo cumolamt Jactor ike cheap
he umduolewelopecl cowmties C
wn sell he

pooolut at Th
Kow pM Cee comp
adolamtag shi oom high olevelop.eel
the developimg cowmt
cowmtoy
Tecomologiced gap modeloused
mitati om o t h e
abeut the Lags the mrtation
takeplae
time peetod
that Ahe povdiet
Vennen poimteel od
toadlebeilds o the mlrion
Cple theo o
im
kag hapothes u i i loeatmumt ot delag
he dèHusion o teebmology Hocwevea he
Aelcxes
PAoduuut Life ceycle theong
also
mman&
othen ass Umption gdes tettroral ocate
eeay Vemom Pmtrodue 3 Stu
the poodiuut ecg le. th stage
pAou
anl
ane ONew poodu 8toge
Matua poroduutt stage
tandlavdited povduut
amd
stag
stage
thoee mtenuho
These 3 stages
onld
OOnld
aket mahes the theony

onal trade-The gcaphcal

Pntesnati
OepaesVAANO the mocLeL as yollowS,
por

donsumption

port
(Oniom Pacoluctnon
vodet

O'Noco poodut Malan Standa15adlon

stoge Stage stege
oceigm dmamd loaduto a toade patin
patenn
where
tbe home COunty enport
he podiuut to othen hiyb m o n e
hat ias h ù
coumtees Veompmn dgsted
the produt Login
metweirg poodut Stage
to Lou 0mforeg markat to home
Becse with cpital m0re mobile

Coumtr
Labocn imtmationally The patu a
oam
capital acoos
Comtey cwas cumli kely to
os muuh as Ahe Laboun tos
divenge Ao wer
wth lahocn ost
amd
CoumtAs tham the home Comt hefore
oe able to wmdu &ell the
coumln2 might
m thu poodutRelattve fatto
home cowmAry
endownments
amd auto paice w h h plaged
am fmpostant eole im Hedkshea Chlum model
compleely
mot be moeed la the
bone
PAoduutt e l thev
Stoee s the
dm the imal
by the #1me
tmme
cd pouUStuge
steim dnds
s t e m d a n d i s e c t

Ude eyele amd the chenatu

the poodutt
se ame the poodaukto
produuts ii
The povdut is

to hi con4Umn amd produtie

peodutig
amrilan
pooduws Vermo epenioed
to the
produuti O
p e o d u u t i o r

m shidt davelop
developmg
Hhat the
depemas on
Houweven hat
cowntenes
Pooduut
costJo the m al stnge
Lalbown
advocalo a dymamu
Lue cycle theong
ndvartages
éeetmse
c Ccumta
thaough out he
CompoNtive

enpost shefts
Sonus O Jnthe begimimg
begimin
peodut Jnthe
e Ccle ethe munt mtonsive and
esebnth amd duwelop
Stase ecport the ood.
lmmovatne cocuny