Mini Project-2 on

SMART COLLER

Submitted in partial fulfillment of the requirements

for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

to

DR. A.P.J. ABDUL KALAM TECHNICAL UNIVERSITY LUCKNOW

Under the Guidance of Submitted by

DR. Jaspreet kure

(Assistant Professor) Vimal Kumar Gola
MBA-I Sem
Enrollment No.:

Name of the Project Coordinator

DR. Jaspreet kure

Session
2022-23

1
 Certificate

I Vimal Kumar Gola, Enrolment No. ______from MBA-I Sem, of Mangalmay Institute of Management &
Technology, U.P. hereby declare that the Mini Project-2 (KMBN 252) entitled SMART COLLER is an original
work and the same has not been submitted to any other Institute for the award of any other degree.

Date: Signature of the Student

Certified that the Mini Project-2 (KMBN 252) submitted in partial fulfillment of Master of Business
Administration (MBA) to be awarded by Dr. A.P.J. Abdul Kalam Technical University Lucknow by Vimal_kumar
gola, Enrolment No. ________________ has been completed under my guidance and is Satisfactory.

Date: Signature of the Guide

Name of the Guide:

Signature & Name of the Project Coordinator

2
 COLLAGE CERTIFICATE

Preface
True learning is born out of experience and observation practical experience is one of the best
types of leanings that one can remember throughout the life. After learning theoretical aspects of
administration and management, the day come to apply these in corporate world in content of
modern industrial enterprise that has to go through its different terminal to achieve that corporate
goals. The main object of practical training is to develop practical knowledge and experience and
awareness about industrial environment and business practices in the student as a supplement to
theoretical studies of administration. It increases the skill, ability and attitude of a student to
perform specific job in industrial environment. As a part of MBA Circular and in order to gain
practical knowledge in the field of management, we are required to make a report on “An
innovative product - SMART COLLAR”. The basic objective behind this project is to get
knowledge of different tools of marketing.

Vimal Kumar Gola

Roll No.

3
Preface
True learning is born out of experience and observation practical experience is one of the best
types of leanings that one can remember throughout the life. After learning theoretical aspects of
administration and management, the day come to apply these in corporate world in content of
modern industrial enterprise that has to go through its different terminal to achieve that corporate
goals. The main object of practical training is to develop practical knowledge and experience and
awareness about industrial environment and business practices in the student as a supplement to
theoretical studies of administration. It increases the skill, ability and attitude of a student to
perform specific job in industrial environment. As a part of MBA Circular and in order to gain
practical knowledge in the field of management, we are required to make a report on “An
innovative product - SMART COLLAR”. The basic objective behind this project is to get
knowledge of different tools of marketing.

Vimal Kumar Gola

Roll No.

4
ACKNOWLEDGEMENT

The research on an innovative product named as “Smart collar” for dog. The knowledge and
awareness gathered coupled with the help and encouragement of my mentors has given me the
impetus to complete my project successfully and present it to the environment in the correct
format. This project report has not only helped me practically but also enlightened us
understanding the corporate world and their position in the present business world regarding the
importance of print media, its marketing and the impact of which can be clearly seen in the
industry.

I convey my heartful affection to all those people who helped and supported me during the
course of this MBA, for completion of my project report.

“I praise GOD the almighty for providing me this opportunity and granting me the capability to
proceed successfully.”

Vimal Kumar Gola

Roll No.

5
Serial no. Content Page

1. PREFACE
2. ACKNOWLEDGEMENT
3. INTRODUCTION
4. OBJECTIVE
5. INDUSTRY REVIEW
6. METHODOLOGY
7. PRODUCT DESCRIPTION
8. FEASIBILITY
9. ANALYSIS
10. LIMITATION
11. REFERENCE
12. BIBLIOGRAPHY
13. APPENDIX

6
 Introduction
A dog collar is a piece of material put around the neck of a dog. A collar may be used for
restraint, identification, fashion, or protection. Identification tags and medical information are

often placed on dog collars.[1] Collars are often used in conjunction with a leash for restraining a
dog. Collars can be traumatic to the trachea if the dog pulls against the restraint of the leash,
causing severe pressure to the neck. Use of a harness instead of a collar may be beneficial for
dogs prone to tracheitis or those with a collapsed trachea. Conversely, dog breeds with slender
necks or smaller heads may easily slip out of collars that are too loose

the Covid-19 pandemic has made everyone understand why it is vital to keep a track of your
health and stay fit. While people can buy several health gadgets to monitor their health, has
unveiled a Smart Collar for dogs at CES 2022.

This gadget could be helpful for those pet lovers who want to track the health of their dogs,
which will help them address any issue in advance. While it is unknown how effective this
product is, the company claims that this Smart Dog Collar can monitor vitals like resting
respiratory and heart rate. The company says it has worked with certified veterinary cardiologists
to develop deep learning AI that leverages radar sensors to take readings from the neck of your
canine friend.
It is being said that the gadget works regardless of how furry a dog is. The radar sensors can
track heart and respiratory rate by the speed and movement of the dog. The company says that
this smart collar doesn’t need a tighter fit to get accurate heart rate readings, unlike the wearables
that we use, which need proper skin contact.

The Smart Dog Collar can also help track the location of dogs as it features GPS and can be used
as an activity tracker. This feature could be useful to check if your pet is safe at home when you
are away at work or travelling somewhere.

While pet tracking is not new, the key selling point of Smart Dog Collar is that it can also track
health. With this smart collar, users will be able to monitor their dog’s daily activity and get
details on when the dog is walking, running, scratching, eating or drinking, barking, and resting,
as per a report by The Verge.
7
The Smart collar comes with support for Bluetooth, Wi-Fi, GPS and LTE connectivity, so people
will be able to monitor their dog’s health and activities remotely. Furthermore, users will be able
to check all these tracked activities and health data on the company’s companion app. It includes
charts as well as graphics to offer a better look.

BASIC COLLAR

 Buckle collars, also called flat collars,[4] with a buckle similar to a belt buckle, or a
quick-release buckle, either of which holds the collar loosely around the dog's neck.
Identification is commonly attached to such a collar; it also comes with a loop to

8
 which a leash can be fastened. This is the most standard collar for dogs. A flat collar
should fit comfortably tight on the dog's neck. It should not be so tight as to choke the
dog nor so loose that they can slip out of it. Generally, you should be able to fit two

fingers underneath the collar.[5]

 Break-away collars look similar to buckle collars, but have a safety mechanism installed
that allows the dog to break free of the collar if excessive force is applied. These collars
are useful in situations where a non-quick release collar could get snagged and strangle

the dog.[6]
 Safety stretch collars contain an elastic panel in the sturdy nylon collar, which allows
escape from potential strangulation dangers such as branches, fences, gates and other
dogs. Unlike breakaways, a stretch collar acts like a traditional collar when clipped with
a leash.

 Stud collars, also called wolf collars, protection collars, or spiked collars depending on
the attachments, are collars fitted with metal studs, dulled points, or sharp points that
traditionally prevented another animal from biting the dog's neck. Commonly, spikes are
hand-set and tightly riveted for extra security. This type of collar dates back to ancient
Greece, when dogs protecting livestock were given nail-studded collars to protect them
from wolves or other predators. In modern societies, stud collars are more commonly
considered a fashion accessory.
 Reflective collars, usually made with nylon webbing, incorporate reflective tape that
ensures that the dog will be seen at night by approaching vehicles.
 Fur saver collars are a kind of slip chain that contain fewer and longer individual links
than a close link chain, also known as a long link fur saver collar. Fur saver collars can
be used both for long and short-haired breeds limiting damage to the dog's fur. It can be
used for training and daily use as well. The fur saver collar can be 'locked out' preventing
it from constricting by attaching the leash connector to any link within the chain, this
mitigates the unlimited traction effect associated with a slip chain.

9
 Features:
 You can track where they go when you’re not there
 They take daily measurements so owners know if their pet needs attention before they
become sick
 There are sensors in some models that detect heat fluctuations, which may indicate
oncoming seizures or heart attacks (amongst other things)
 The GPS tracking component allows owners to find lost animals with more ease
than ever before
 A smart dog collar can be used to train your dog
 It allows you to monitor your pet’s activity and location
 You can use it to track the number of steps they take, how much water they drink, and
their heart rate
 The collar also has a GPS tracker that will help you find them if they get lost or run
away from home
 If your dog is prone to barking excessively, this device can be used as a deterrent by
emitting an ultrasonic sound when the barking starts
 Smart collars are waterproof so you don’t have to worry about ruining the
electronics in case of rain or snow

10
 OBJECTIVES OF DOG SMART COLLER

 Helps a Dog Maintains its Shape

 Promotes Good Behaviour

 Help and maintain the dog activities

 To develop and introduce new smart collar with new changes and technology for the
dog safety and comfort.
 To be a forerunner and offer a ground breaking solution to the dogs problem.

11
 LITERATURE RIVEW
Smart Pet Collar Market Outlook

The relationship between owner and pet is a very superior one. So it’s very dramatic when the
owner’s pet lost/ stolen as there is an emotional attachment. Parallel to the growth of the
mainstream wearable’s market there has been increase in the market for smart pet collar/ pet
wearable’s.

Smart pet collar is a multi-purpose tool, unlike the traditional collar. A smart pet collar is a high-
tech collar that link wirelessly to a smartphone through Wi-Fi or Bluetooth and provide insights
which help in tracking the activity and location of the pet.

Smart pet collars can also be used for training, and also includes several parameters like: GPS,
temperature, and buzzer for location. Moreover, the growing demand for pet monitoring from
working individuals is one of the growth factors for the smart pet collars market. Further, due to
the late working hours, pet owner’s demands for smart-connected collars that enables them to
connect with their pets from their workplace.

Reasons for Covering Smart Collar Market

Nowadays, awareness about the pet’s physical and mental ability being raised due to the raise in
the disposable income in developed countries which drive the pet wearable market growth in
coming years. Rising concerns for the pet’s health are encouraging owners to invest in devices
like: smart pet collar, which monitors the pet’s nutrition, track sleep patterns, calories burnt, etc.

The amalgamation of technology enables easy chasing of pets through smart devices, helping
owners to find their lost and stolen pets. The adoption of smart pet collars keeps pets in safe
zones, out of danger and off-limits spots. With the increase in the adoption of smart pet collars,
players are focusing on providing more innovative products for improving pet care.

12
 Marketing

A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan.
The term often refers to a common classification that began as the four Ps: product, price,
placement, and promotion.

Effective marketing touches on a broad range of areas as opposed to fixating on one message.
Doing so helps reach a wider audience, and by keeping the four Ps in mind, marketing
professionals are better able to maintain focus on the things that really matter.

Smart connected pet collars wirelessly connect to smartphones and offer insights including the
temperature, heart rate, position and location of the pets. They also protect against thefts.

promote good behavior, and assist in maintaining overall fitness. They are integrated with data
gathering and processing features like location monitoring programs, behavior tracking sensors and
global positioning systems (GPS). As they are waterproof, convenient and comfortable, their demand
is escalating around the world.

13
Smart Connected Pet Collar Market Trends:

The increasing adoption of pets, rising concerns about their health, and the growing prevalence
of zoonotic diseases are among the significant factors positively influencing the market. Smart
connected pet collars monitor the nutrition intake, track sleep patterns and calories burnt and
keep pets in safe zones. They are also equipped with an alert system that notifies the pet parent
about any abnormal activity. Consequently, a considerable rise in the need for supervising daily
tasks and maintaining pet health is supporting the market growth across the globe. Furthermore,
the growing adoption of technologically advanced features, such as a built-in microphone-
speaker combo that allows pet owners to issue voice commands from remote locations and a
camera mounted on the collar to stream video to the smartphone, is catalyzing the product
demand. The leading players are also incorporating flashing light-emitting diode (LED) warning
lights, a barking detection algorithm, and a geofence setting, which is creating a favorable
market outlook. The market is further impelled by extensive advertising via e-commerce
platforms. Other factors, including increasing investments in research and development (R&D)
activities and rising animal healthcare expenditure worldwide, are anticipated to strengthen the
growth of the market.

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the
key players being Eureka Technology Partners, FitBark Inc., Garmin Ltd., Mars Incorporated,
PetPace, Radio Systems Corporation, RAWR Inc, Scollar Inc., Tractive and Wagz Inc.

Some of the major companies identified in the global smart connected pet collar market include:

 SCOLLAR Inc.

 Eureka Technology Partners LLC

 FitBark Inc.

 Wagz Inc.
14
 Mars Inc.

 PetPace

 Radio Systems Corp.

 Tractive GmbH

Smart Tracking Technologies LLC

 Garmin Ltd.

 LINK AKC

15
 Mission and vision if the smart dog collar

Within more than 20 years COLLAR Company offers wide range of pet products for dogs, cats
and aquatics. Company’s special approach to its mission is reflected in constant research,
development and manufacturing extraordinary products which are predicting customer’s future
needs.

COLLAR Company innovative pet products win evident interest and recognition worldwide
among pet owners and specialists of international pet market. Cover wide area related to the dog
goods

International cooperation is conducted through offices located in the USA, Spain, Poland, China,
Russia and the main office in Ukraine.

Welcome to Collar and associate with its future innovations!

 A collar may be used for restraint, identification, fashion, or protection. Identification

tags and medical information are often placed on dog collars.[

 He Smart Dog Collar can also help track the location of dogs as it features GPS and can
be used as an activity tracker. This feature could be useful to check if your pet is safe at
home when you are away at work or travelling somewhere.
All these tracked activities and health data are synchronised to a companion app on your
smartphone, with neat charts and graphics. The collar supports Bluetooth, Wi- Fi, GPS
and LTE connectivity, so you can remotely monitor your dog’s health and activities

16
 At this point in the pandemic, most people have seen a Facebook or Instagram post about a
friend getting a new dog. And while those four-legged friends bring entertainment and joy,
they also bring a set of challenges in training and care.

And with the current crisis continuing to drive demand for new pets, Plano-based Halo is
launching its smart collar device, combining the asset tracking tech with the canine behavioral
wisdom of Cesar Millan, to help train and keep their dogs safe

HIGHLIGHTS

 This Smart Dog Collar can monitor vitals like resting respiratory and heart rate.

 The Smart Dog Collar can also help track the location of dogs.

 Users will be able to check all these tracked activities and health data on the company’s
companion app.

The amalgamation of technology enables easy chasing of pets through smart devices,
helping owners to find their lost and stolen pets. The adoption of smart pet collars keeps pets.
17
 Need of smart collar
 Rising Demand from Working Individuals for Pet Monitoring

 Awareness About the Pet’s Physical and Mental Ability

 Rising adoption of dogs and cats in several households

 Lack of time and hectic lifestyles of pet owners

PROS
 GPS Tracking with LED Lights

 Long Battery Life

 Fitness Tracking

 Highly Durable

CONS
 Must Use Their Collar

 Requires Subscription

18
19
 Research methodology

3.1 Introduction

Research methodological chapter is considered to be highly crucial in every type of research.

The main effectiveness of this chapter is that it reflects the type of tools and techniques
employed for conducting the study. The present research focuses on determining the
effectiveness of the different social media applications and its role in international business
management. Further, for attaining the aim of the research different methodological tools have
been selected. Researcher has focused on obtaining both primary and secondary information and
through this it has become possible to gather adequate amount of information that is crucial for
conducting the investigation.

3.2 Research design

20
Research design is mainly regarded as the methods and framework selected by the researcher. Mainly
with the help of research design it becomes possible for the investigator to understand about the type
of research like whether it is survey, correlational or any other (Mohajan, 2018). Generally, when the
research design is impactful then it creates minimum bias in the data and at the same time level of
trust increases in the accuracy of the collected data. Mainly some essential elements of research
design are present and they are very crucial. The key elements are methods applied for analyzing the
collected details, timeline, purpose statement of the research, methods for collecting and analyzing
the overall research and at last

measurement of the analysis. Selection of right research design helps a lot in attaining the aim
and objectives of the research.

Different type of research designs are descriptive, experimental, correlational, explanatory etc. In
the case of descriptive design researcher mainly focuses on describing the situation and this type
of design is theory based that is mainly developed by analyzing, gathering and presenting the
data 17 in a systematic manner (Ørngreen and Levinsen, 2017). Experimental design helps a lot
in establishing the relationship between cause and effect of a situation. Through this design it is
possible to understand the impact caused by independent variable on the dependent one.
Explanatory design utilizes the thoughts and ideas on the particular subject with the motive to
explore various theories.

In the current investigation descriptive design has been selected by the researcher. Mainly, with
the help of this design researcher has focused on describing the effectiveness of the social media
applications for the global firms. It is possible for the readers to understand about the pros and
cons of social media and accordingly businesses at international level can utilize various
platforms for their benefit. Other designs are not applicable in the current investigation such as
experimental as it is not possible to develop relationship between the cause and effect.

21
3.3 Research approach

Research approach highlights the plan and procedures for the research that spans steps from the
broad assumptions to the

detailed technique of data collection, analysis and interpretation. Research approach is mainly
segregated into three main types that involves inductive, deductive and abductive. All these
approaches differ from each other. In the inductive approach the study moves from specific to
general form, in deductive one it is vice versa and in abductive interaction between general and
specific takes place . With the assistance of inductive approach it is possible to explore
phenomenon and at the same time themes are formed. In deductive approach data collection is
mainly utilized for evaluating the propositions and at last in abductive approach themes are
identified and conceptual framework is built.

In the current investigation researcher has focused on selection of inductive approach and it is
directly applicable in the present study. Research has been carried out specifically for the
international firms operating in UK. Different international companies have been

22
selected for carrying out investigation and the findings of the research are applicable to the other
international businesses also operating in the market. In this case inductive approach is beneficial
as through the data collection researcher has focused on development of the themes that
represents the key results. On the basis of data collected researcher has formed conceptual
framework and it is highly beneficial for the entire investigation.

Smart Dog Collar industry Research Parameter/ Research Methodology

Smart Dog Collar industry Primary Research:

The primary sources involve the industry experts from the Smart Dog Collar industry including
the management organizations, Smart Dog Collar related processing organizations, Smart Dog
Collar analytics service providers of the industry’s value chain. All primary sources were
interviewed to gather and authenticate qualitative & quantitative information and determine the
Smart Dog Collar future prospects.

In the extensive Smart Dog Collar primary research process undertaken for this study, the
primary sources – Smart Dog Collar industry experts such as CEOs, Smart Dog Collar vice
presidents, Smart Dog Collar marketing director, technology & Smart Dog Collar related
innovation directors, Smart Dog Collar related founders and related key executives from various
key companies and organizations in the Global Smart Dog Collar in the industry have been
interviewed to obtain and verify both qualitative and quantitative aspects of this Smart Dog
Collar research study.

Smart Dog Collar industry Secondary Research:

In the Secondary research crucial information about the Smart Dog Collar industries value chain,

23
Smart Dog Collar total pool of key players, and Smart Dog Collar industry application areas. It
also assisted in Smart Dog Collar market segmentation according to industry trends to the
bottom-most level, Smart Dog Collar geographical markets and key developments from both
Smart Dog Collar market and technology-oriented perspectives.

In this Smart Dog Collar study, the years considered to estimate the market size of Smart Dog
Collar are as follows:

Smart Dog Collar industry History Year: 2013-2019

Smart Dog Collar industry Base Year: 2020
Smart Dog Collar industry Estimated Year: 2021 Smart
Dog Collar industry Forecast Year 2021 to 2029 Key
Stakeholders in Global Smart Dog Collar Market:
Smart Dog Collar Manufacturers

Smart Dog Collar Distributors/Traders/Wholesalers

Smart Dog Collar Subcomponent Manufacturers Smart
Dog Collar Industry Association
Smart Dog Collar Downstream Vendors

24
 Research type

Research type mainly supports in knowing about the nature of the study. The main research
types are qualitative and quantitative. Mainly the qualitative research is utilized so as to gain
understanding about the motivations and opinions (Kumar, 2018).

The best part of this type of research is that it helps in providing insights into the issues for the
development of the ideas or the hypothesis and in turn the entire research is carried out in a
systematic manner through this. The data collection methods that are utilized in the qualitative
study are interview, observation etc and they support in obtaining adequate amount of data.

On the other hand, quantitative research is somehow different where it is based on the numerical
data. Main motive of this type of research is to identify the behavior, attitude, opinion etc of the
people. In this type of research measurable data is utilized for formulating the facts. Survey is
one of the main technique through which quantitative data is obtained.

Research limitations

Limitations in the research represent the attributes of design or the methodology that influences
the interpretation or the key findings of the investigation (Kumar, 2018). Further, limitations are
mainly the constraints associated with the investigation. In the current investigation also certain
limitations are present. One of the main limitations is time where researcher has to obtain
primary data from the different companies and it is time consuming process. Sometime the
managers of the firm are unable to devote time from their busy schedule and their participation
in the research becomes difficult. Another main limitation is cost where in the various areas cost
is incurred such as conducting survey, approaching individual participants etc. So, cost is also
the key limitation associated with the study.

25
Ethical consideration

Ethics play most important role in the research as it represents what is right and wrong. Certain
ethical norms are present in the research such as securing the data of the research, no disclosing
the information of the participants to the third parties etc. It is highly important or valuable to
adhere to the ethical norms as it helps in promoting the aim of the study such as truth, knowledge
etc.

In the current investigation researcher has strongly focused on managing ethics. Certain ethical
issues have been raised in the study as researcher has obtained primary information from the
managers and in this case managers do not prefer to share confidential information of their
company. Hence, this ethical issue is managed or tackled by the researcher by storing and
securing the confidential information in a private place. IT systems have been utilized for storing
information and this has supported in avoiding the ethical issue.

conclusion

Hence, all the research methodological tools have been selected on the basis of nature of the
study. Further, both primary and secondary sources of data collection have been considered by
the researcher and this has supported in obtaining adequate amount of data. Additionally, data
analysis technique is qualitative where thematic method has been adopted. By applying all the
methodological tools in an appropriate manner it has become possible to attain the objectives of
the investigation

26
 Marketing

A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan.
The term often refers to a common classification that began as the four Ps: product, price,
placement, and promotion.

Effective marketing touches on a broad range of areas as opposed to fixating on one message.
Doing so helps reach a wider audience, and by keeping the four Ps in mind, marketing
professionals are better able to maintain focus on the things that really matter.

Smart connected pet collars wirelessly connect to smartphones and offer insights including the
temperature, heart rate, position and location of the pets. They also protect against thefts,
promote good behavior, and assist in maintaining overall fitness. They are integrated with data
gathering and processing features like location monitoring programs, behavior tracking sensors
and global positioning systems (GPS). As they are waterproof, convenient and comfortable, their
demand is escalating around the world.

Smart Connected Pet Collar Market Trends:

The increasing adoption of pets, rising concerns about their health, and the growing prevalence
of zoonotic diseases are among the significant factors positively influencing the market. Smart
connected pet collars monitor the nutrition intake, track sleep patterns and calories burnt and
keep pets in safe zones. They are also equipped with an alert system that notifies the pet parent
about any abnormal activity. Consequently, a considerable rise in the need for supervising daily
tasks and maintaining pet health is supporting the market growth across the globe. Furthermore,
the growing adoption of technologically advanced features, such as a built-in microphone-
speaker combo that allows pet owners to issue voice commands from remote locations and a
camera mounted on the collar to stream video to the smartphone, is catalyzing the product
demand. The leading players are also incorporating flashing light-emitting diode (LED) warning
lights, a barking detection algorithm, and a geofence setting, which is creating a favorable
market outlook. The market is further impelled by extensive advertising via e-commerce
27
platforms. Other factors, including increasing investments in research and development (R&D)
activities and rising animal healthcare expenditure worldwide, are anticipated to strengthen the
growth of the market.

Strategy and Implementation

Our strategy is based on smart collar for dog a strong customer value proposition in a niche
market. We are looking to offer the Local city and its surrounding areas a new and different
tupe with new technology based smart collar choice in options. We are building our marketing
infrastructure so that we can eventually reach more customers to purchase the smart collar
offering. We focus on satisfying the needs of those customers those who loves the pets and also
care for the pets. We intend to use various forms of marketing communication as an efficient
way to reach our target market and raise their awareness about our new technology and
upgrade smart collar for dog offerings. In addition, we will use effective advertising tools to
promote the product. The usage of flyers is a common way to advertise in the area. We will also
hire people to hold signs near Industrial Park. Door handle flyer promotion can be helpful
throughout the Local neighbourhoods. Adequate funding has been accounted for when projecting
the promotion expenses. We intend to spend the marketing money in the most cost- effective
way. Therefore, many other advertising options will be evaluated during the project
implementation, to make sure that we achieve best result.

28
 Sales strategy

Because ours is a new entity, we recognize that we will need to prove our company's worth to
Local customers, in order to earn respect and business. Most important, we need to sell our
company, not necessarily our products and services, and create positive word- of-mouth. We
will have to push our service and delivery capacities. Our sales strategy is based on the belief
that there will be a regular flow of first-time customers, due to our convenient location. The real
sales effort will be to focus on the conversion of each first- time customer into a long-term
customer relationship, where these customers come regularly to our pizzeria, and also bring or
recommend friends to share the experience of a great pizza. This focus recognizes that it would
cost our company less money to convert a new customer into a long-term relationship, than it
does to attract a new customer. With this in mind, our sales activities will concentrate on
keeping existing customers happy, and always meet or exceed their expectations. Consistent,
customer-centric service is the absolute requirement in the hospitality industry, and so it is for
all our employees. Every member of our team will be empowered to deal with our customers'
requests in such a way that no customer should leave dissatisfied. Problem solving will be
encouraged throughout the organization, and it would also be fair to say that each employee is
part of the sales staff, not only the first-line servers

Humanization is significantly increasing across the world. Many younger and older people are
increasingly adopting pets due to various benefits such as reduced stress levels, increased
physical activity, and improved social life. Also, some people adopt more than one pet. In
addition, the rise in dual-household income and growth in the purchasing power of consumers
has increased the spending on pet animals. All these factors are expected to have a positive
impact on the growth of the global smart-connected pet collars market during the forecast period.

“Rise in the aging population globally, especially in developed countries and the increase
in the number of nuclear families will lead to increased adoption of pets which in turn will
boost the demand for smart-connected pet collars during the forecast period,” says a senior
analyst at Technavio.

29
 Product
This represents an item or service designed to satisfy customer needs and wants. To effectively
market a product or service, it's important to identify what differentiates it from competing
products or services. It's also important to determine if other products or services can be
marketed in conjunction with it.

 A smart connected pet collar is a device used in pet monitoring. The device is usually
connected wirelessly to a smartphone via Bluetooth or Wi-Fi to monitor the location and
activities of pet animals. Currently, most of the products available in the market are
designed specifically for dogs and cats. Based on the breed type, a variety of sizes are
available to suit different neck sizes of dogs and cats.

Price
The sale price of the product reflects what consumers are willing to pay for it. Marketing
professionals need to consider costs related to research and development, manufacturing,
marketing, and distribution—otherwise known as cost-based pricing. Pricing based primarily on
consumers' perceived quality or value is known as value-based pricing

Placement (location and facilities)

The type of product sold is important to consider when determining areas of distribution. Basic
consumer products, such as paper goods, often are readily available in many stores. Premium
consumer products, however, typically are available only in select stores. Another consideration
is whether to place a product in a physical store, online, or both.

Promotion
Joint marketing campaigns also are called a promotional mix. Activities might include
advertising, sales promotion, personal selling, and public relations. A key consideration should
30
be for the budget assigned to the marketing mix. Marketing professionals carefully construct a
message that often incorporates details from the other three Ps when trying to reach their target
audience. Determination of the best mediums to communicate the message and decisions about
the frequency of the communication also are important.

 Online
 E-commerce Websites
 Company Owned Websites
 Offline
 Retailers
 Large Format Stores
 Specialty Stores

31
Market of dog coller

Dog Collars
A dog collar is a wearable that is put around the neck of a dog. A dog collar provides a handle
for grabbing, which makes it convenient to control a dog. It is the most common form of
directing and teaching dogs. Dog collars are commonly used for restraint, identification, and
protection. Sometimes, identity tags and important medical insights are also mentioned on dog
collars.

continuous advancements in technology and industrial automation have generated immense

opportunities for the global pet wearable industry. Manufacturers are making investments in
research & development activities to develop smart or application-based products such as smart
collars. Smart collars are equipped with a GPS system to track the exact location of the dog.
These collars also carry audio systems that permit the owner to communicate with his/her dog
from a different location. Global Dog Collars Market – Segmentation

The dog collars market can be segmented based on:

 Type

 Material

 Size

 Distribution Channel

Region Dog Collars Market, by Type

Based on type, the dog collars market can be divided into:

 Flat and Rolled Collars

 Choke Chains

32
 Martingale Collars

 Pinch Collars

 Head Halters

 Body Harnesses

 Electronic Collars

33
Dog Collars Market, by Material

In terms of material, the dog collars market can be segregated into:

 Neoprene

 Chain

 Nylon

 Leather

 Others (Including Faux Leather and Biothane)

 Made from nylon with high-density webbing, buckles made from eco-friendly plastic,
available in many colors and styles, metal D-ring is chrome-plated

Some different feature in the collar for dog comfort

 Anchor Clip

34
Aptly named, this signature piece of hardware is the main anchor point between you and your
dog. With a 360-degree swivel base that prevents twisted leashes and a carabiner-inspired clasp
that shuts securely, this clip attaches easily to D-rings on your dog’s collar or harness. We used
a premium, super durable zinc-alloy that won’t corrode, which means bad weather and the
inevitable nicks & tears won’t wear down its polished looks over time.

 Bridge Clip

We like to use our signature Bridge Clip whenever we need a strong connection point between
two things, like a WILD PACK™ Base and Accessory. Featuring the same premium, super
durable and corrosion-free zinc-alloy used in our Anchor Clip, this clip is even burlier by design
to ensure a stay-put “bridge” between you and your dog. It’s typically fixed in place on our
leashes to attach WILD PACK™ Accessories, but we also use it in our running belts on a
movable strip for fuss-free, secure runs.

 Textured Webbing

Found in our Mission Wild™ leashes and collars, this durable fabric is tightly woven on a grid
for maximum durability with a soft, comfortable feel. Inspired by the areas they’re named for,
this fabric is casual and easygoing, but handles the impromptu Frisbee session with ease (and
coffee downtime afterward).

35
  Reflective Inter-Threaded Fabrics

With our urban-minded roots, reflective details play a huge part in our design process. Our
signature fabrics include reflective threads woven throughout for a pop of visibility in low-light
conditions. Plus, the textured fabric is tightly woven for durability, which means ruff & tumble
play is par for the course.

Flex Knit™ Fabric

Our signature performance fabric for our collection is made with an innovative material that
boasts 360-degree flexible stretch and a soft mesh lining for maximum ventilation. Padded and
cushy with a cool, sporty striated pattern, this fabric is fully breathable for all-day comfort—
we’d call out that it’s wicking too, but considering dogs regulate their temp by panting, it’s more
of a perk. You can find it in our Pup harnesses, with leashes, collars and accessories to match.

. India Dog collar Market by Application

 Identification and Tracking

 Monitoring and Control
 Medical Diagnosis and Treatment
 Facilitation, Safety, and Security

36
Dog Collars Market, by Size

In terms of size, the dog collars market can be categorized into:

 Extra-Small (XS)

 Small (S)

 Medium (M)

 Large (L)

 Extra-Large (XL)

Dog Collars Market, by Distribution Channel

Based on distribution channel, the dog collars market can be divided into:

 Offline

o Specialty Stores

 Online

o E-commerce Websites

o Company-owned Websites

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative
insights, historical data, and verifiable projections about market size. The projections featured in
the report have been derived using proven research methodologies and assumptions. By doing so,
the research report serves as a repository of analysis and information for every facet of the
market, including but not limited to: Regional markets, technology, types, and applications.

37
How it can work as for the tracking features, the smart collar for dogs can monitor and track daily
activities, including walking, running, scratching, eating, barking, and resting. it will utilizing for
four years of data collected via its existing GPS Pet Tracker platform to track the daily activities of
the dogs. Plus, it comes with a removable fabric cover to help you easily clean the device after your
dog comes back from a bathing session in a muddy pond.

Apart from tracking the health vitals of your pet, the smart collar can also track their location
using GPS. It also comes with a built-in buzzer and escape alert features and is compatible with
Bluetooth, Wi-Fi, and LTE-M.

However, it is worth mentioning that the smart collar will be initially available for only medium
to big-sized dogs. That is because it is currently difficult to develop a more miniaturized version
of the radar tech on which the smart collar relies. Plus, the whole system would be heavier for
smaller dogs to carry it on their necks.

38
GPS tracking

Smart collar uses three constellations of satellites to maximize the tracking speed and
accuracy of the smart Collar. GPS accuracy can get as accurate as 7ft radius in open sky.

LTE-M network

 Smart collar is the first tracking collar to use the LTE-M cellular network to
communicate GPS information.

 LTE-M is a new technology for low power, long distances communications. LTE-M
signal reaches about 30% farther than 3G/4G/5G/LTE networks.

Escape detection

 The most important factor in a dog’s recovery is the speed at which you are notified of
the escape.

Smart coller uses proprietary algorithms to detect when your dog escapes from your
backyard.

 It is the fastest, most accurate way to be notified when your dog escapes and to find your
dog after an escape.

Smart Power Management

39
  Low power WiFi integration directly into the Fi module allows you to connect to your
home WiFi network to save battery and improve accuracy.

 The Collar is ‘smart’ and will dynamically connect to Wifi Access Points or local
Bluetooth beacons, such as your phone or the Fi Charging base, to save energy and
maximize battery life.

These signals are also leveraged in our escape detection engine. Meaning that if your dog ever
gets out, the Collar will use all network signals to provide the fastest and most reliable
notification of their escape.

40
 Price and Availability

Coming to the price and availability of the smart collar for dogs, Invoxia expects to release it
sometime during the summer of 2022. The expected price of the smart collar is $99 (~Rs 7,370).
However, to use the GPS functionalities of the device, users would require a $12.99 (~Rs 967)
monthly subscription plan on the Invoxia Pet Tracker app.

Smart Connected Pet Collar Market, by Price

 >3000
 3000-3500
 > 7000

New innovation : I am blown away by sleep tracking. I did not realize how much my dogs
were waking up during the night!”

is your dog sometimes short of breath? Occasionally coughing? No need to panic! This new
connected collar monitors your dog’s respiratory and cardiac rates and warns you in case of any
irregular reading. The goal is to prevent a possible disease before the appearance of new
symptoms.

The Smart Dog Collar provides owners with a host of data, starting with the pet’s breathing and
heart rates, both at rest and while active, accessible at any time on the related mobile app. It also
calculates the pet’s daily walking and running time and compiles other statistics like the number
of scratches or barks to create an overall picture of their health. All this data can of course be
shared with a veterinarian.

This product is mainly intended for medium to large dogs, regardless of the thickness of their fur.
Finally, this collar allows for precise GPS tracking of the animal, so that it is always possible to
find them in case they run away or are stolen.
41
Design

The collar comes in four color options: blue, gray, pink ombre, or yellow, and is interchangeable,
so you can easily swap it out for a new one if it gets dirty or your dog grows out of it. offers a
range of compatible accessory bands, sold separately.

Meant for dogs weighing 10 pounds or more (so no cats or tiny pups), the collar comes in four
sizes: small (for necks measuring 11.5 to 13.5 inches in circumference), medium (13 to
16.5 inches), large (16 to 22.5 inches), and extra large (22 to 34.5 inches). It measures around
one inch wide, regardless of which size you choose. To easily figure out your dog's size, you can
lay their existing collar flat and measure it in inches. In terms of design, not much has changed
from the original model.

Measuring 1.4 by 2.6 by 0.7 inches (HWD), the actual tracker is about the size of a matchbox
and thin enough not to bother my pooch. Unlike some standalone trackers that attach to your
dog's existing collar with velcro strips, the is securely fastened to the collar with metal clips, so
you won't have to worry about it falling off.

42
 DESIGN FOR THE OUT DOOR

WATERPROOF

IP68 Waterproof Rating - the Fi was tested for 30min complete immersion at 1.5m deep in water
as well as spray salt water resistance. So your dog can have a blast and you don’t worry about a
thing.

DIRTPROOF & ADVENTURE-PROOF

Armored Aluminium Faceplate and Reinforced Internal Metal Armor for more resistance to
bites.

Night walks just became a whole lot safer.

Keep an eye on your dog at night using the smart Collar LED on the collar. Just pick a color &
control the light remotely from the App.

New innovation

“I am blown away by app sleep tracking. I did not realize how much my dogs were waking up
during the night!”

Monitor your dog’s sleep from anywhere, anytime.

See and understand your dog’s rest patterns in detail. Monitor their time spent napping &
sleeping, nighttime interruptions, and overall restfulness.

Just like humans, sleep is very important to your dog’s health.

Sleep patterns are a strong indicator of your dog’s overall health. If they change, it could
signify a new health issue and App will alert43
you of this.
“Sleep is incredibly important for dogs and an early indicator of issues, such as if your dog is
getting up throughout the night to drink more. Owners can’t notice because they’re asleep, but
now APP can ring the alarm bell should the need arise.”

Sleep and fitness tracking, all in one.

Through a world-class combination of hardware and software, the Fi collar monitors your dog’s
behavior during their downtime, and displays easily digestible data-based visualizations and
insights.

44
 Another new innovation:

2020 has made us all understand the importance of monitoring our health and staying fit, but
what about humanity’s best friend – dogs? Many of us struggle with understanding the health of
our doggo friends, and this smart dog collar tries to address this issue to an extent.

 GPS tracking company developed the smart dog collar for larger dogs
 It sits comfortably around the neck of a dog, using lasers to track vital signs
 They worked with veterinary cardiologists to train AI that can gather data from the
sensors and and fill in any missing information blocked by fur on the dog

 An Apple Watch-style smart collar for dogs will be able to track its heart rate and
other vital signs when it goes on sale in the summer, its developers claim.

 Built by GPS tracking company , the smart collar will also double as a GPS and activity
tracker, and is expected to cost at least $99 when it goes on sale.

 previous generations of dog fitness trackers relied on a combination of GPS sensors and
an accelerometer, but the new device also makes use of artificial intelligence.

 In which used radar sensors that use light to send signals into, and receive data back,
from the skin of the dog.
45

 They worked with veterinary cardiologists to train AI that can gather data from the
sensors and and fill in any missing information blocked by fur.

 The Smart Dog Collar is set to be released in the summer of 2022, and is a 'first of its
kind' connected collar for dogs.

 there is a radar that faces the neck and sends a radio signal, that will then not be
reflected by the hair.

 'So it doesn't matter how much fur or hair there is, it'll be reflected by the first layer of
skin,' Caudron told The Verge.
 'So the radar will actually be able to know the speed and movement of the skin right
under the collar.'

 The movements of the skin under the collar are fed into the artificial intelligence
algorithm, which then determines the heart and respiratory rate of the dog.

 Unlike smart watches on humans, which have to be tight to work, collar has been
designed to sit comfortably around the dog’s neck, according to Invoxia.

 The firm says it has four years of data it collected from its original GPS Pet Tracker,
and will use that in the new collar to improve performance.

 It will track daily activity of the dog, and identify when it is walking, running,
scratching, eating, drinking and barking. It can also see when it is resting.

 To make it easy to clean, for when it is running around in the mud, it comes with a
removable fabric cover.

46
 'So it doesn't matter how much fur or hair there is, it'll be reflected by the first layer of
skin,' Caudron told The Verge.
 'So the radar will actually be able to know the speed and movement of the skin right
under the collar.'

 Apart from this, the collar can also track activities like walking, running, sleeping,
barking, eating, drinking and even scratching.

 Is your dog sometimes short of breath? Occasionally coughing? No need to panic! This
new connected collar monitors your dog’s respiratory and cardiac rates and warns you
in case of any irregular reading. The goal is to prevent a possible disease before the
appearance of new symptoms.

 The Smart Dog Collar provides owners with a host of data, starting with the pet’s
breathing and heart rates, both at rest and while active, accessible at any time on the
related mobile app. It also calculates the pet’s daily walking and running time and
compiles other statistics like the number of scratches or barks to create an overall picture
of their health. All this data can of course be shared with a veterinarian.

 This product is mainly intended for medium to large dogs, regardless of the thickness
of their fur. Finally, this collar allows for precise GPS tracking of the animal, so that it
is always possible to find them in case they run away or are stolen.

47
This gadget could be helpful for those pet lovers who want to track the health of their dogs,
which will help them address any issue in advance. While it is unknown how effective this
product is, the company claims that this Smart Dog Collar can monitor vitals like resting
respiratory and heart rate. The company says it has worked with certified veterinary cardiologists
to develop deep learning AI that leverages radar sensors to take readings from the neck of
your canine friend.
It is being said that the gadget works regardless of how furry a dog is. The radar sensors can
track heart and respiratory rate by the speed and movement of the dog. The company says that
this smart collar doesn’t need a tighter fit to get accurate heart rate readings, unlike the wearables
that we use, which need proper skin contact.
The Smart Dog Collar can also help track the location of dogs as it features GPS and can be used
as an activity tracker. This feature could be useful to check if your pet is safe at home when you
are away at work or travelling somewhere.

While pet tracking is not new, the key selling point of Invoxia's Smart Dog Collar is that it can
also track health. With this smart collar, users will be able to monitor their dog’s daily activity
and get details on when the dog is walking, running, scratching, eating or drinking, barking, and
resting, as per a report by The Verge.
The Smart collar comes with support for Bluetooth, Wi-Fi, GPS and LTE connectivity, so people
will be able to monitor their dog’s health and activities remotely. Furthermore, users will be able
to check all these tracked activities and health data on the company’s companion app. It includes
charts as well as graphics to offer a better look.

Setting Up the Collar

To set up the download the app (available for Android and iOS), accept the Bluetooth pairing
request, and create an account if you don't already have one.

Next, the app will ask you to create a profile for your pooch, including their name, gender,
48
whether they are purebred or mixed, their breed (or dominant breed if they're a mutt), birthday
(or adoption date), and weight. APP gives you the option to add a photo of your dog from your
phone's camera, gallery, or Instagram. If you link an Instagram account, the handle will be
visible to other users. Bradley has his own Instagram, so I linked it to his APP profile.

49
My one small gripe about the profile-creation process is that the app doesn't differentiate
between birthday and adoption date, though it says to input the latter if you don't know the
former. I don't know Bradley's actual birthday because he was a stray, but I adopted him on
September 24, 2019, so I entered that date when setting up his account. Now on his profile, it
says Bradley is one year old, because the app is using his adoption date as his birthday. In reality,
according to his vet, he was around 1.5 years old when I adopted him, which makes him about
3.5 years old now. To fix the age on his profile, I'd have to make up a birthday around when I
think he might have been born. I wish there was an option to just specify your dog's approximate
age, which would be a lot easier.

The comes with a small charging base, which the company says to set up near where your dog
spends most of its time. As mentioned, the Fi base helps extend the collar's battery life, but it
needs to be plugged in all the time. Once the base is activated, you'll see a green check mark in
the app. It then walks you through the Wi-Fi setup process so you can connect the charging base
to your home network.

Next, the app asks for permission to use your phone's location data, and has you create a
Safe Zone where your dog is allowed to roam freely. The Safe Zone is depicted on an integrated
Google Map as a blue circle (the only shape currently available). You can pinch- zoom in or out
to increase or decrease the Zone's area, though it must have a minimum radius of 60 feet. The
goal of the Safe Zone is for Fi to notify you as soon as your dog exits the area without you.

50
51
52
SWAT analysis
Strengths
53
The strengths of your particular business will be specific to you depending on your brand,
location, local market size etc. It’s important to think about your brand and what business
strengths you have. Here are some examples of strengths that may apply to your brand.

 Lack of competition- If you live in an area where there are very few or no dog grooming
services available, there will be very little competition. This means you have a large share
of the market and an increased number of potential customers.
 Experience- A lot of experience in dog grooming will mean that you already have a high
level of skill and can offer better service than competitors. Also, if you have skilled staff
it will reduce training time and increase customer satisfaction.
 Low costs- Depending on your business model, you can keep your start-up costs to a
minimum. Mobile groomers will have little equipment to buy and won’t have to pay for
rent for a shop.
 Passion- Your passion for your work and love for dogs will help improve customer
experience and increase positive feedback, which is very effective publicity.

Weaknesses

No business model or brand is completely perfect but by identifying weaknesses in your

company, you can try to work on things and improve your quality of service.

 Lack of brand recognition- It’s hard for any new business to make a name for itself,
especially if the market is full of established brands. Advertising and clever marketing
can help improve brand recognition.
 Low budget- Initial start-up costs can be very expensive for a new company, especially if
you’re opening a shop. You can look into things like business loans to help get your
brand up and running.
 Lack of business experience- When you enter a new market it will take time to find your
feet as a business owner. Having a passion for dog grooming is essentially but you will
also need to learn what it takes to be a good business person.
 No business links- Having strong links with suppliers and business associates is essential
for growing your business. You will most likely have no links when you start out and it
54
 will take time to build them up.

Opportunities

 Technological Advancements
 Rising demand from emerging economics such as China, India, Brazil, among others
 Growth Opportunities in Untapped Market

55
Once you get your business off the ground and you show people how great you are with their
furry friends, there are a lot of opportunities which you can take advantage of, even at the early
stages of development.

 Profit- Your passion for dogs will come first but the opportunity to eventually make
profit is a great incentive. Once your company becomes profitable there are many other
opportunities that come with it.
 Expansion- After getting a foothold in the market and increasing your customer base you
will have the opportunity to expand by opening new locations or increasing your staff
roster.
 Franchising- If you build up a strong enough brand and you developed a wide
customer base you may consider franchising and giving other passionate dog
groomers the opportunity to grow under your brand.

Threats

You can’t always predict the future but it’s important to consider any potential scenarios so you
can be prepared for the worst. These examples of threats will hopefully get you thinking about
the kinds of things you’ll need to be ready for.

 Competition- Competition is one of the biggest threats to any new business venture. If the
local dog grooming market is already highly saturated you may struggle to establish your
brand initially.
 Increased costs- There is always a chance that business and material costs will increase.
Utility prices could increase over time and if you lease your building then the rent price
may be liable to change.
 Issues with the economy- Just like any other business, your dog grooming company can
be effected by downturns in the economy. If local customers experience household
budget cuts you may see a reduction in demand.

56
Limitation of smart collar
Thyroid Damage
Dog breeds that pull on their leashes a lot tend to have a lot of thyroid issues. Many
veterinarians speculate that thyroid problems happen when a leash pushes on your dog’s
thyroid regularly; this consistent trauma can eventually lead to inflammation and
bruising.

 When your dog’s thyroid gets inflamed, its immune system sends white blood cells to the
area to remove the inflammation. The white blood cells do get rid of the inflammation,
but they eventually start to wear down the thyroid. Over a long period of time, this leads
to a lot of thyroid issues.

Ear And Eye Damage

When a dog pulls on its leash, it restricts blood flow to its eyes and ears. When blood
flow is cut off on a regular basis, it causes swelling, and constant swelling damages your
dogs organs and appendages.

Paw Licking

 Dog collars can damage the nerves in your dog’s front legs. When your dog’s nerves are
hurt, it causes a tingly feeling in their front paws, and most dogs will lick their paws to
try to make them feel better. If your dog has a problem with paw licking, you might
want to consider using a harness instead of a collar.

Neck injury

 Yanking on a leash can give your dog whiplash; it’s never a good idea to jerk any type of
animal’s neck quickly. Oftentimes, dogs don’t understand why their leash jerks their
neck, so they become frustrated, depressed or aggressive.
 The best way to prevent neck, nerve and thyroid damage is to get your dog a harness.
57
When your dog pulls on a harness, it doesn’t hurt its body as much as a collar does.

58
Conclusion:-

Smart collar is in a nascent stage as a concept, it is now required to create such intelligent
tracking devices to keep the depleting fauna
in check as well as help enthusiasts monitor and study animal behavior at its best without
bothering to interfere with the animal or try
to hide in its habitat which not only hinders animal activity and also endanger the life of the
observer.
The Smart Dog Collar is a high quality dog tracker with great reviews, especially for its new
Series 2 version.

Some of its key features include GPS tracking, lost dog mode, a geofence perimeter, a dog
walker monitor, fitness tracking, and access to the community.

59
Referances

[1] L. Lit, C.A. Crawford, "Effects of training paradigms on search dog performance,"
Applied Animal Behaviour Science, 98(3-4), 277-292, 2006.

[2] K.E. Jones, K. Dashfield, "Search-and-rescue dogs: an overview for veterinarians," Journal
of the American Veterinary Medical Association, 225(6), 854-860, 2004.

[3] C. Zeagler, C. Byrne, G. Valentin, "Search and rescue: dog and handler collaboration
through wearable and mobile interfaces" Proceedings of the Third International Conference on
Animal-Computer Interaction, 6, 2016.

[4] M.W. Trevino, “Ergonomic pet harness with enhanced retractable leash” United States
Patent Application US 15/398,603. 2018.

Achieving Real-Time Target Tracking Using Wireless Sensor Networks TianHex, Pascal Vicairey,
Ting Yany ,Liqian

Locating the Nodes [Cooperative localization in wireless sensor networks] Neal Patwari
,Joshua N. Ash, Spyros Kyperountas , Alfred O. Hero III ,Randolph L. Moses ,and Neiyer S.
Correal.

60
Bibliography

Ackermann, Ernest C. Learning to Use the Internet. Wilsonville, Or.: Franklin, Beedle, and
Associates, 1995.

Badgett, Tom. Welcome to -- Internet: from Mystery to Mastery. New York, N.Y.: MIS Press,
1993.

Baker, Jason D. Christian Cyberspace Companion: A Guide to the Internet and Christian
Online Resources. Grand Rapids, Mich.: Baker Books, 1995.

61
QUESTIONNARE

 Are you brand loyal customers?

| Yes | No

 Which attributes did attract you to purchase branded product? Rank these attributes
in order of their importance to you?

|Brand name | transparent| price |cleanliness| easy availability

| others

 What was the reason for the delay between the purchase decision and the actual
purchase?

|Financial constraints

| waiting for more innovative product

|waiting for market response

 What influenced you to buy above stated brands?

|advertising |shop display

|Word of mouth |family/friends/relatives

|attractive packaging |any other

|dealers

62
 Influence of brand name on purchasing decision.

|agree |disagree |strongly agree |strongly disagree

 Influence quality on purchase decision

|agree |disagree |strongly agree |strongly disagree

 Influence of price on purchase decision

|agree |disagree

63