Midterm

Revision on
Vocabulary
and
Grammar
 Vocabulary list “unit 7”
 TV commercials ‫ اعالنات تليفزيونية‬/‫دعاية تلفزيونية‬

 Radio commercials ‫ دعاية اذاعية‬/‫اعالنات‬

 Billboards ‫لوحات اعالنية‬

 Internet adverts ‫اعالنات عن طريك االنترنت‬

 Newspapers adverts ‫اعالنات الصحف‬

 Banner ads ‫بانر‬/‫ ملصمات‬/‫اعالنات عن طريك الفتات‬

 advertising industry ‫لطاع اإلعالن‬

 advertising agencies ‫الوكاالت االعالنية‬

 advertising campaign ‫حملة إعالنية‬

 prospective client ‫عميل محتمل‬

 potential client ‫عميل محتمل‬

 Headquarter ‫الممر الرئيسي‬

 client ‫عميل‬

 Managing director ‫المدير االداري‬

 General account manager ‫مدير عام الحسابات‬

 copy writer ‫ محرر االعالنات‬/ ‫مؤلف مسئول عن كتابة الشعارات‬

 art director ‫المدير الفني‬

 brand manager ‫مدير العالمة التجارية‬

 assistant brand manager ‫مساعد مدير العالمة التجارية‬

 main branch ‫الفرع الرئسيي‬

 well-established ‫ راسخ‬/‫عريك‬

 media products ‫المواد االعالنية‬

 innovative ‫ مبتكر‬/‫مبدع‬

 print ads ‫االعالنات المطبوعة‬

 poster ‫ملصمات‬

 prestigious ‫مرموق‬

 outstanding ‫رائع‬

 slogan ‫شعار‬

 cultural sensitivity ‫الحساسيات الثمافية‬

 launch ‫يطلك‬

 initial ‫أولي‬

 snappy ‫جذاب‬

 expertise ‫خبرة‬

 effective ‫ مؤثر‬/‫فعال‬

 brief ‫ مذكرة‬/‫مختصر‬
 scattered ‫متفرلة‬

 objectives ‫أهداف‬

 proposal ‫ ممترح‬/ ‫عرض‬

 numerous ‫متعدد‬

 high quality ‫عالي الجودة‬

 Impressive ‫ مبهر‬/‫مذهل‬

 dissatisfied ‫غير راض‬

 excellent reputation ‫سمعة ممتازة‬

 follow-up meeting ‫إجتماع متابعة‬

 regret ‫يندم‬

 proceed ‫ متابعة‬/‫مواصلة‬

 brand advertising campaign

 ‫الحملة االعالنية لعالمة تجارية‬
 full-range campaign ‫حملة اعالنية كاملة‬

 budget ‫ميزانية‬

 Budget at our disposal ‫الميزانية المتاحة لنا‬

 prime-time ‫ولت الذروة‬

 time slot ‫فاصل إعالني‬

 production team ‫فريك اإلنتاج‬

 guarantee ‫ يكفل‬/‫يضمن‬

 promising ‫واعد‬

 sector ‫لطاع‬

 commission ‫تكلفة‬

 selling power of adverts ‫الموة الشرائية لالعالنات‬

 trialed ‫تجريبي‬

 contact report ‫ محضر عمد‬/‫تمرير‬

 campaign ‫حملة‬

 prime-time ‫ولت الذروة‬

 reason ‫سبب‬

 adverts ‫إعالنات‬

 summary ‫ملخص‬

 print ‫مطبوعة‬

 queries ‫إستفسارات‬

 deadline ‫الموعد النهائي‬

 product ‫منتج‬

 brand name ‫اسم المنتج‬

‫‪‬‬ ‫شعار المنتج ‪slogan of the brand‬‬

‫‪‬‬ ‫”‪ “design‬تصميم المنتج ‪logo of the brand‬‬

‫‪‬‬ ‫التسجيل الصوتي ‪voice-over‬‬

‫‪ Super‬‬ ‫نص الشعار‬

‫)‪ Shooting storyboard (SS‬‬

‫‪‬‬ ‫لوحة بها رسوم توضح ترتيب مشاهد االعالن‬
‫‪‬‬ ‫‪setting‬‬ ‫الزمان و المكان‬

‫‪ Sequence‬‬ ‫التسلسل‬

‫‪‬‬ ‫‪fade in‬‬ ‫الظهور التدريجي‬

‫‪‬‬ ‫‪fade out‬‬ ‫االختفاء التدريجي‬

‫‪ Alliteration‬‬ ‫جناس‬

‫‪ Rhyme‬‬ ‫سجع‪ /‬لافية‬

‫‪ Repetition‬‬ ‫تكرار‬

‫استخدام كلمات لوية أو مؤثرة ‪ Emphatic language‬‬

‫‪ Word play‬‬ ‫تالعب باأللفاظ‬

‫‪ Metaphor‬‬ ‫تشبيه‪ /‬تعبير مجازي‬

‫‪ Comparison‬‬ ‫ممارنة‬

 Definition of Terms
 Logo: It is a design or symbol used by a company to
advertise its products.

 Slogan: It is a “short” statement or phrase used to

persuade a defined target group or members of the
public to follow a certain course or thing.

 Alliteration: It is the use of the same sound or sounds,

especially consonants, at the beginning of several words
that are close together.
- Ex: Melts in your Mouth, Not in your Hands.

 Repetition: It is the use of the same word more than

once.
EX: Have a break, Have a Kit Kat.

 Word Play: Playing with words which have more than

one meaning.
EX: When there is No Coke!
Nice to Meat you!

 Emphatic language: The use of strong words to show

importance.
 EX: The Power of Hulk.

 Personal pronouns: Words used to replace nouns. Words

such as “you”, “we” and “us”. It suggests the audience’s
identification with the product, or having a certain
experience through buying the product.
EX: Try it, You’ll like it.

 Comparison: Comparing two things (in advertising, the

second term of comparison is hardly ever stated; it is left
to the audience to decide).
EX: Melts in your mouth, not in your hands.

 Rhyme: The repetition of the final sound of more than

one word.
EX: You probably didn’t buy it.

 Metaphor: An expression that describes someone or

something by referring to something else that is
considered possessing similar characteristics.
EX: Life tastes good.
Red Bull Gives you Wings

 Copy writer: someone who writes the words for ads.

 Art director: the person responsible for making the
designs in adverts.

 voice-over: (in films and TV) the spoken words you can’t
see.

 super: slogan appearing on top of an image.

 shooting storyboard (SS): a series of drawings showing

the order of images planed for film or ad.

 setting: the time and the place in which the action of a

book, film, play, etc. happens.

 sequence: a series of related events, or the order in

which they follow each other.

 Fade in: to make the picture or sound of a film stronger.

 Fade out: to make the picture or sound of a film

weaker.
 Grammar
o Gerund and Infinitive
o + Grammar of the first term:
 Present simple and present continuous
 Past simple and past continuous
 Present perfect and past perfect
 Linking words

(This is a brief summary to the main points in the grammar, so

you HAVE to read he grammar lessons from the main

slides).
 Gerund and Infinitive

“part 3”: There are some verbs that can be followed by either
full infinitive (to+inf.) or gerund (-ing), but they gave different
meanings depending on the context.

1. Go on

go on + (to+inf.) go on + (-ing)
- when we use go on - When we use go on
followed by to+inf. It followed by ing form, it
means: means:

(that one action finishes and (that the activity in the

another action starts) gerund continues/ that person
OR continued an activity that had
( something that happened started previously)
next)

EX:
- After talking about verbs
she went on to tell a joke.
(she changed the activity/ the
next stage in the process)
EX:
- He went on playing tennis.
(means he continued playing
tennis as he used to do before)

- After he left university he - She went on talking for

went on to become one of hours.
(means that she continued talking)
the world’s top medical
researchers.
(this is what happened next)
 2. regret
regret + (to+inf.)
- When we use the verb
regret followed by (to+inf.),
it means:
(that you regret/feel sorry
about something you are
about to say. It is usually
followed by verbs like: tell,
say , inform)
EX:
- I regret to inform you that
you are not accepted in the
job.
(means that I am sorry to inform
you this bad news)
- I regret to tell you that the
train will be delayed.
(means that I am sorry to inform
you that the train you are waiting
for will not come on time)
regret + (-ing)
- When we use the verb
regret followed by (ing), it
means:
(that you feel sorry or regret
about something you did in the
PAST)
EX:
- I don’t regret getting
married.
(means that I didn’t feel any regret
about being married, which is a
“past action”)
- You will regret not finishing
university.
(means that you will regret that you
didn’t finish your school, which is a
“past action”)
 3. remember/ forget
Remember/forget + (to
+inf.)
- When we use the verb
remember or forget
followed by (to+inf.), it
means:
( that you remember/ forget
something that should happen
in the future)
OR
(that there is something you
need to do and you remember /
forget to do it)
EX:
- I forgot to bring my lunch
today.
(means that I should have bring
my lunch, but I forgot to do so)
- Remember to call your
brother tonight!
(means that I should remember to
call him tonight “future action”)
Remember/ forget + ing
- When we use the verb
remember or forget
followed by (-ing) , it means:
(that I remembered or forgot an
event/action that happened in
the PAST)
OR
(that I forget or remember
something that I have done)
EX:
- I can remember going to my
grandmother.
(means that I remembered this action
which happened in the past
- I forgot buying milk.
(means that I forgot that I have
bought milk “forgot the action
itself”)
 4.try
Try + (to+inf.)
- When we use the verb try
followed by (to +inf.), it
means:
( that there is some difficulty or
effort involved in trying to do
this action)
EX:
- They tried to persuade their
son not to smoke.
(means that the parents did effort
or find a difficulty in persuading
their son to stop this action)
- She tried to reach the book
shelves.
(means that the girl did some
effort to reach the shelves “she is
short so she find a difficulty”)
Try + (-ing)
- When the verb try is
followed by (-ing ), it means
that:
(making a suggestion)
EX:
- Try drinking Camomile tea
before going to bed.
(means that this is suggesting the
idea of trying this kind of tea “only
using the verb try to make a
suggestion”)
- Try sleeping early before
going to work.
(making a suggestion)
 5.stop
Stop + (to+inf.)
- When we use the verb stop
followed by (to+inf.), it
means :
(that you stop a certain action
or activity in order to do
something else, which is “the
verb in the infinitive” )
EX:
- I stopped to smoke.
(means that I was walking, the I
stopped in order to smoke. So, I
stopped an action “walking” to do
another action “smoking” )
- I stopped studying to
answer the phone.
(means that I stopped the action
of studying in order to do another
action which is answering the
phone)
Stop + (ing)
- When we use the verb stop
followed by (ing), it means
that:
(I stopped doing a certain
action, activity or habit….)
EX:
- I stopped smoking.
(means that I stopped the habit of
smoking; I quit smoking)
- I’ve stopped buying coffee,
it’s too expensive.
(means that I stopped the habit or
action of buying coffee as It
becomes expensive for me)
 6. used to

Used to + (inf.) Used to + (-ing)

- When we used the verb - When we used the verb
used to followed by (inf. ), used to followed by (-ing) ,
it means: it means that:

(that you talk about a situation (that person is used to or do this

that is no longer true) action constantly)

OR OR
(you talk about an action or ( the person used to do this
something that happened in the action in the past and continued
past but now changed) to do it till now)

EX: EX:

- I used to smoke. - He is used to smoking.

(means that this action was in the (means that he used to smoke in
past and no longer exists) the past and still smoke till now)

- She used to be a long- - I am not used to eating

distance runner when she
was younger.
(means that this action used to
happen in the past but now it
changes
Indian food.
(means that I am not used to eat
Indian food in the past and now)
 Present Simple Present Continuous

 Used to :  Used to:

 describe general  describe things
actions and events happening at or around
 general Facts the time of speaking
 say how often we do
things, habits,  describe temporary
routine.. situations and actions (
 Used in newspaper things that continue for
headlines a short time)
 to promise, apologize,
advice, opinion…
 timetabled or planned
events in the future

Those verbs can NOT be used with present continuous:

1) Feeling: ( hate, love, like, prefer, wish, want)

2)Senses: (feel, see, hear, smell, taste, sound, appear, seem)

3) Thinking: ( imagine, believe, mean, know, recognize, understand, remember,

realize)

4) Communication: (deny, agree, mean, disagree, promise, surprise)

Other verbs: (be, belong, concern, depend, involve, need, own, owe, possess,
matter)

Examples

 Julie lives in London. “permanent situation”

 Julie is living in London for a few months.
“temporary situation”

 I drink coffee every morning. “ regular habit”

 I am drinking coffee these days as I am so busy
at work. “temporary habit”

 I feel good now

 I prefer coffee rather than tea nowadays.
(In these two sentences we use the present simple as
these verbs do not come with present continuous”

 She is sick. (means she is tired)

 She is being sick. (means she is vomiting)
 Past simple
 Used to:
 talk about single
momentary past events.
 talk about things that
happened over a period of
time in the past
 Used with time references
such as: ago, for, till.
Past continuous
 Used to
 We use past continuous to
show two actions
happened in the past but
one is interrupted by the
other.
Ex>
 While I was studying,
the light went off.
(while) + (past
continuous)+ , (past
simple)
 2) we use past continuous
to describe two actions
that happened in the past
at the same time.
EX
 While I was relaxing
at the hotel, Tom and
John were suffering
over the waves.
(while) + (past
continuous) +, (past
continuous)
 Linking words

Addition Order Summary Illustration

And/too First/firstly Briefly Such as

Also/or Second/secondly In short For instance
As well as Third/thirdly To sum up For example
In addition Finally/ lastly To conclude In the case of
Furthermore Following In conclusion In this case
Moreover Previously To summarize illustrated by
Not only… but At this time Altogether
before In summary

Contrast Cause& Effect Comparison

But Therefore Like

Although So As if
Even though Thus As……as
However Hence Similarly
Despite As a result In the same way
In spite of Consequently Comparable
Nevertheless Due to Equally
On the other Because
hand As
Otherwise
 Examples
- I stayed at home because it was raining.
- It was raining, so I stayed at home.

- It was raining; therefore, I stayed at home.

-Despite the bad weather, I love England.

- I love England. However, the weather is bad.

- I love England, although the weather is bad.

- Finally, she got a job and moved to Paris.

- Firstly, we don’t have money. Secondly, we have a lot of things to do. Finally,
……….

- Voluntary work is very important for the development of the society. For
example, it is the best way to help people in need like orphans and poor children.
Besides, this type of work helps youth to learn more and gain more experiences,
especially when working in organizations .In addition, it teaches them how to be
cooperative and helpful in society.

-To sum up, there are three main ways of tackling this problem.

-In conclusion, there are three main ways of tackling this problem.

-Your computer is as new as my computer.

- She was late and I similarly was delayed.

 Present Perfect Past perfect

 Used with finished events  to describe one thing

connected with the happened before another (
present the past perfect is often
( thinking about the past and used in sentences along
present together) with the past simple).

 with time words ( before,  The past perfect refer

recently, ever, never, yet,
recently , lately, already )
 if we are thinking about
the past and present
together
Ex:
 with since
( since + when something
began / the start time)
to the action that
happened first(earlier)
, and the past simple
refer to the action that
happened later
- Sophie had finished her
work before she went out.

 With For
( for + the duration of
something / how long it
lasted)

 With just
(when actions completed
in the very recent past, we
use just)