Professional Documents
Culture Documents
-To make Kaligandari river side resort the number one destination for shooting by
2030 in Devghat with 1.8 crore
Pre-development
Market analysis Market size and trend: positive
Competition analysis: resorts and restaurant of Sauraha and
Megauli
Demographic/geographic: suitable for religious shooting,
garden shooting and village area shooting
Situation Swot analysis
analysis Consumer behavior analysis
Stakeholder analysis
Political and religious influence analysis
Receptionist Suppliers
Admin head Event company
2. Communication method with stakeholdewrs
3. Team Roster
Low revenue
Low picnic/
group events
Low number of
entertainment
industry based
customer flow
No budget
segregation to
marketing
Objective tree
High number
of
entertainment
industry based
customer flow
No budget
segregation to
marketing
Means, strategy and criteria analysis
Mean 1: High advertisement
Strategy1: Influencer marketing by previously visited media face
Strategy 2: Hoarding board at the central and entrance point of chitwan
Strategy 3: Optimizing website search
Mean 2: High Networking
Strategy1: Sending personal/ industrial email/letter
Strategy2 :Collaboration with same area Travel agencies
Strategy3: Participating in industry event
Mean 2
S.N Relevancy Time Cost Feasibilit Sustainability Total
Efficienc y
y
ST1 5 5 5 2 2 19
St 2 5 3 3 5 5 21
St3 2 2 2 2 2 8
Selected strategies activities: We selected the best alternative based on above
score
Strategy 1: Collaboration with travel agencies
S.N Activities
1 Design the business proposal for business collaboration
2 Search the registered travel agencies on website of tourism board
3 Select the travel agencies
4 Find out the key person to contact(either manager, marketing
manager)
5 Find out contact email/phone number
6 Schedule the meeting
7 Communicate the business agenda
Activity 2: Search the registered travel agencies on the website of the tourism
board
Estimated Time: 5 hours
Hourly Rate: 3,000 NPR
Total Cost: 5 hours x 3,000 NPR/hour = 15,000 NPR
Activity 4: Find out the key person to contact (either manager, marketing
manager)
Estimated Time: 2 hours
Hourly Rate: 3,000 NPR
Total Cost: 2 hours x 3,000 NPR/hour = 6,000 NPR
Total Budget as per activities= 30,000 NPR + 15,000 NPR + 9,000 NPR +
6,000 NPR + 6,000 NPR + 3,000 NPR + 3,000 NPR = 72,000 NPR
2. Total Budget
title cost