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Project Objective Statement

-To make Kaligandari river side resort the number one destination for shooting by
2030 in Devghat with 1.8 crore

Pre-development
Market analysis Market size and trend: positive
Competition analysis: resorts and restaurant of Sauraha and
Megauli
Demographic/geographic: suitable for religious shooting,
garden shooting and village area shooting
Situation Swot analysis
analysis Consumer behavior analysis
Stakeholder analysis
Political and religious influence analysis

Project manager: Mr Ram Prasad Subedi (MBA with hotel management on


undergraduate)
Stakeholder analysis and Team Roster:
1. Stakeholder analysis: W-I-P

Ward office Board member


Municipality Investor
IRD office Department head

Receptionist Suppliers
Admin head Event company
2. Communication method with stakeholdewrs
3. Team Roster

Name and Titles Role(s) Organiz Phone Email Location


ation and Fax Addres /
Numbers s Maildrop
Ram pd subedi PM KR
Maya Finance head KR
sidaulaSigdla
Account KR
Sita dhakal
Bhim subedi Marketing KR
head
Kitchen Shanta pun KR
department magar

Room keeping Contract


and cleaning
Security head Lal bahadur Contract
gurung
Problem tree
Low number of
room booked
Low music
video shooting

Low revenue
Low picnic/
group events

Low serial / Low number of food


movie sales
shooting

Low number of
entertainment
industry based
customer flow

Low advertisement No grand events


Low networking

No budget
segregation to
marketing
Objective tree

High music High number of


video shooting room booked
High revenue
High picnic/
group events

High serial / High number of


movie food sales
shooting

High number
of
entertainment
industry based
customer flow

High grand events


High networking advertisement

No budget
segregation to
marketing
Means, strategy and criteria analysis
Mean 1: High advertisement
Strategy1: Influencer marketing by previously visited media face
Strategy 2: Hoarding board at the central and entrance point of chitwan
Strategy 3: Optimizing website search
Mean 2: High Networking
Strategy1: Sending personal/ industrial email/letter
Strategy2 :Collaboration with same area Travel agencies
Strategy3: Participating in industry event

Swot analysis based on 5 criteria


Mean 1
S.N Relevancy Time Cost Feasibilit Sustainability Total
Efficienc y
y
ST1 2 2 3 2 2 11
St 2 3 3 2 3 2 13
St3 3 3 3 4 4 17

Mean 2
S.N Relevancy Time Cost Feasibilit Sustainability Total
Efficienc y
y
ST1 5 5 5 2 2 19
St 2 5 3 3 5 5 21
St3 2 2 2 2 2 8
Selected strategies activities: We selected the best alternative based on above
score
Strategy 1: Collaboration with travel agencies
S.N Activities
1 Design the business proposal for business collaboration
2 Search the registered travel agencies on website of tourism board
3 Select the travel agencies
4 Find out the key person to contact(either manager, marketing
manager)
5 Find out contact email/phone number
6 Schedule the meeting
7 Communicate the business agenda

Strategy 2: Optimize the search engine


S.N Activities
1 Research the respective IT person who can develop the website
2 Contact him/her
Discuss the major keyword of search like Chitwan resort….
4 Discuss the content
5 Communicate the desired user interface
6 Communicate the desired graphic view and images to put on.
Gantt chart
Activities June July August
Research the respective IT person
who can develop the website
Contact him/her
Discuss the major keyword of search
like Chitwan resort….
Discuss the content
Communicate the desired user
interface
Communicate the desired graphic
view and images to put on.
competion of website development

Activity Scheduling ,Work Plan


WP- collabration with travel agaencies
S. Activities Start time Endtime Owner
N
1 Design the business june 11, 2023 june, 15,2023 PM
proposal for business
collaboration
2 Search the registered June 15 june 30 MH
travel agencies on
website of tourism
board
3 Select the travel june 30 july 13 MH
agencies
4 Find out the key person july13 july 23 mh
to contact(either
manager, marketing
manager)
5 Find out contact july23 augus3 MH
email/phone number
6 Schedule the meeting august 4 augus 4 operation
head
7 Communicate the 0n meeting on meeting PM
business agenda*step-
by step)
8 confirm business and on meeting PM
contract the
collabration

WP- Optimizing the search engine


S. Activities Start time Endtime owner
N
1 Research the respective june 1 june 20 MH
IT person who can
develop the website
2 Contact him/her june 21 june 30 OM
3 Discuss the major july 1 july 8 PM
keyword of search like
Chitwan resort….
4 Discuss the content on the PM
meeting
5 Communicate the ON THE PM
desired user interface MEETING
6 Communicate the on the
desired graphic view meeting
and images to put on.
7 comp;etion of website july 1 august 28 PM
development

Monitoring and evaluation


Meeting schedule
1. weekly meeting( department wise meeting )-
 Time- Every sunday 5 pm
 Aganda-evaluating work assigned and revise the additional work to do
 Owner- team member of each department and DH

2. Monthy meeting( progress meeting)


 time- every 1st day of months
 Aganda- progess evaluation, monitoring, startegic plan chang(if needed),
addition or change in plan
 Owner- Head of each departments, and Projet manager

Activities monitoring and evaluation sheet


Budget management

S.N Activities Actual Status Explanation ObVIs


progress of variation
against
work plan
1 Design the business proposal done 100 completed , ready
for business collaboration % reviewed,
and finalised
2 Search the registered travel MH is 80% WIP Need
agencies on website of assigned to filter
tourism board for it the
best
one
3 Select the travel agencies MH is 80% WIP Neec to
assigned filter
on
basis of
;ocatio
n
4 Find out the key person to - - - after
contact(either manager, comple
marketing manager) tion of
above
activiti
es
5 Find out contact email/phone not
number yetstar
ted
6 Schedule the meeting n ot fix
7 Communicate the business everyone is 30% activity
agenda assigned till 4 is
resp task in
progre
ss
1. Activity based budget
Activities-Based Budget (in Nepali Rupees):
Activity 1: Design the business proposal for business collaboration
Estimated Time: 10 hours
Hourly Rate: 3,000 NPR
Total Cost: 10 hours x 3,000 NPR/hour = 30,000 NPR

Activity 2: Search the registered travel agencies on the website of the tourism
board
Estimated Time: 5 hours
Hourly Rate: 3,000 NPR
Total Cost: 5 hours x 3,000 NPR/hour = 15,000 NPR

Activity 3: Select the travel agencies


Estimated Time: 3 hours
Hourly Rate: 3,000 NPR
Total Cost: 3 hours x 3,000 NPR/hour = 9,000 NPR

Activity 4: Find out the key person to contact (either manager, marketing
manager)
Estimated Time: 2 hours
Hourly Rate: 3,000 NPR
Total Cost: 2 hours x 3,000 NPR/hour = 6,000 NPR

Activity 5: Find out contact email/phone number


Estimated Time: 2 hours
Hourly Rate: 3,000 NPR
Total Cost: 2 hours x 3,000 NPR/hour = 6,000 NPR

Activity 6: Schedule the meeting


Estimated Time: 1 hour
Hourly Rate: 3,000 NPR
Total Cost: 1 hour x 3,000 NPR/hour = 3,000 NPR

Activity 7: Communicate the business agenda


Estimated Time: 1 hour
Hourly Rate: 3,000 NPR
Total Cost: 1 hour x 3,000 NPR/hour = 3,000 NPR

Total Budget (in Nepali Rupees):


Total Budget = Cost of all activities

Total Budget as per activities= 30,000 NPR + 15,000 NPR + 9,000 NPR +
6,000 NPR + 6,000 NPR + 3,000 NPR + 3,000 NPR = 72,000 NPR

2. Total Budget

title cost

Activity baased budget 72000

staffing budget 100000


operation budget 55000

total budget 227000

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