5/12/2018 Bove e Bc t09 Ba sic 14 - slide pdf.c om

Writing
Reports and Proposals

 © Prentice Hall, 2008 Business Communication Today, 9e Chapter 14 - 1

http://slide pdf.c om/re a de r/full/bove e -bc t09-ba sic -14 1/20

  

5/12/2018 Bove e Bc t09 Ba sic 14 - slide pdf.c om

Th
ree-Step Writing Process
ree-
Planning Writing Completing

 Analyze Situation Revise
 Adapt to
the Audience
Gather Information Produce

Select Medium Proofread
Compose
the Message
Get Organized Distribute

 © Prentice Hall, 2008 Business Communication Today, 9e Chapter 14 - 2

http://slide pdf.c om/re a de r/full/bove e -bc t09-ba sic -14 2/20

  

5/12/2018 Bove e Bc t09 Ba sic 14 - slide pdf.c om

 Audience  Adaptation
Learn Their Needs

Build Relationships

Control Style and Tone

 © Prentice Hall, 2008 Business Communication Today, 9e Chapter 14 - 3

http://slide pdf.c om/re a de r/full/bove e -bc t09-ba sic -14 3/20

  

5/12/2018 Bove e Bc t09 Ba sic 14 - slide pdf.c om

Reports and Proposals

The Introduction

Body  Sections

Closing Section

 © Prentice Hall, 2008 Business Communication Today, 9e Chapter 14 - 4

http://slide pdf.c om/re a de r/full/bove e -bc t09-ba sic -14 4/20

  

5/12/2018 Bove e Bc t09 Ba sic 14 - slide pdf.c om

The Introduction
Subject
Report Context or Purpose

Main Ideas Overall  Tone

 © Prentice Hall, 2008 Business Communication Today, 9e Chapter 14 - 5

http://slide pdf.c om/re a de r/full/bove e -bc t09-ba sic -14 5/20

  

5/12/2018 Bove e Bc t09 Ba sic 14 - slide pdf.c om

The Body Sections

Present

 Analyze

Interpret
Support

 © Prentice Hall, 2008 Business Communication Today, 9e Chapter 14 - 6

http://slide pdf.c om/re a de r/full/bove e -bc t09-ba sic -14 6/20

5/12/2018 Bove e Bc t09 Ba sic 14 - slide pdf.c om

The Closing Section

Emphasize Main Points

Summarize Benefits

Reinforce Structure

 © Prentice Hall, 2008 Business Communication Today, 9e Chapter 14 - 7

http://slide pdf.c om/re a de r/full/bove e -bc t09-ba sic -14 7/20

 
5/12/2018 Bove e Bc t09 Ba sic 14 - slide pdf.c om

Drafting Report Content

  Accurate Complete

Balanced Clear and Documented

Logical Properly

 © Prentice Hall, 2008 Business Communication Today, 9e Chapter 14 - 8

http://slide pdf.c om/re a de r/full/bove e -bc t09-ba sic -14 8/20

 
5/12/2018 Bove e Bc t09 Ba sic 14 - slide pdf.c om

Report Introduction
 Authorization Problem/Purpose

Scope Background

Sources and Methods Terms and Definitions

Limitations Report Organization

 © Prentice Hall, 2008 Business Communication Today, 9e Chapter 14 - 9

http://slide pdf.c om/re a de r/full/bove e -bc t09-ba sic -14 9/20

 
5/12/2018 Bove e Bc t09 Ba sic 14 - slide pdf.c om

The Report Body

 Explanations of problem/opportunity

 Facts, statistics, and trends

 Results of studies or investigations
 Discussion and analysis
 Advantages, disadvantages, costs,
and benefits

 © Prentice Hall, 2008 Business Communication Today, 9e Chapter 14 - 10

http://slide pdf.c om/re a de r/full/bove e -bc t09-ba sic -14 10/20

 
5/12/2018 Bove e Bc t09 Ba sic 14 - slide pdf.c om

The Report Body

 Procedures or steps in a process

 Methods and approaches

 Criteria for evaluating options
 Conclusions and recommendations
 Supporting reasons for conclusions
and recommendations

 © Prentice Hall, 2008 Business Communication Today, 9e Chapter 14 - 11

http://slide pdf.c om/re a de r/full/bove e -bc t09-ba sic -14 11/20

 
5/12/2018 Bove e Bc t09 Ba sic 14 - slide pdf.c om

The Report Closing

Key-Item Summary

Conclusions 

Recommendations
 Action Plans

Business Communication Today, 9e Chapter 14 - 12

 © Prentice Hall, 2008

http://slide pdf.c om/re a de r/full/bove e -bc t09-ba sic -14 12/20

 
5/12/2018 Bove e Bc t09 Ba sic 14 - slide pdf.c om

D
rafting Proposal Content
 
 Attention Attention Interest Interest

Proposal

Introduction
Solicited Unsolicited
Proposal Proposal
Body

Closing

 Action Desire
Business Communication Today, 9e Chapter 14 - 13
 © Prentice Hall, 2008

http://slide pdf.c om/re a de r/full/bove e -bc t09-ba sic -14 13/20

 
5/12/2018 Bove e Bc t09 Ba sic 14 - slide pdf.c om

u
Strategies for S ccess
Demonstrate Provide
Your  Knowledge Concrete Examples

Research Offer a
the  Competition Workable Proposal

 Adopt a Present an
³You´ Attitude  Attractive Package

Business Communication Today, 9e Chapter 14 - 14

 © Prentice Hall, 2008

http://slide pdf.c om/re a de r/full/bove e -bc t09-ba sic -14 14/20

 
5/12/2018 Bove e Bc t09 Ba sic 14 - slide pdf.c om

Proposal Introduction
Problem or  Proposed
Opportunity Solution

Scope of  Organization
Delimitations

Business Communication Today, 9e Chapter 14 - 15

 © Prentice Hall, 2008

http://slide pdf.c om/re a de r/full/bove e -bc t09-ba sic -14 15/20

 
5/12/2018 Bove e Bc t09 Ba sic 14 - slide pdf.c om

The Proposal Body

Proposed
Approach Work Plan

Qualifications Detailed Cost

Business Communication Today, 9e Chapter 14 - 16

 © Prentice Hall, 2008

http://slide pdf.c om/re a de r/full/bove e -bc t09-ba sic -14 16/20

 
5/12/2018 Bove e Bc t09 Ba sic 14 - slide pdf.c om

The Proposal Closing

Summarize Emphasize 
Key Points Benefits

Restate Obtain
Qualifications Commitment

Business Communication Today, 9e Chapter 14 - 17

 © Prentice Hall, 2008

http://slide pdf.c om/re a de r/full/bove e -bc t09-ba sic -14 17/20

 
5/12/2018 Bove e Bc t09 Ba sic 14 - slide pdf.c om

D
rafting Online Content
 Build trust with intended audiences

 Adapt content for global audience

 Compose web-friendly content

 Use in a concise, skimmable format

 Include effective links
Business Communication Today, 9e Chapter 14 - 18
 © Prentice Hall, 2008

http://slide pdf.c om/re a de r/full/bove e -bc t09-ba sic -14 18/20

 
5/12/2018 Bove e Bc t09 Ba sic 14 - slide pdf.c om

H Th
elp Readers Find eir Way
Headings Transitional Previews
and Links Devices and Reviews

Readability Words Introductions

  
Frameworks Sentences Summaries
Relationships Paragraphs Overviews

Business Communication Today, 9e Chapter 14 - 19

 © Prentice Hall, 2008

http://slide pdf.c om/re a de r/full/bove e -bc t09-ba sic -14 19/20

 
5/12/2018 Bove e Bc t09 Ba sic 14 - slide pdf.c om

Technology
for
Reports and Proposals
Templates Linked Files

Embedded Files Electronic Forms

Electronic  Multimedia 
Documents Documents
Business Communication Today, 9e Chapter 14 - 20
 © Prentice Hall, 2008

http://slide pdf.c om/re a de r/full/bove e -bc t09-ba sic -14 20/20