KEY RESPONSIBILITIES (INNOVATION)

1. Long term brand health

2. New growth opportunities
a) Actionable Insights
b) Winning Concepts/Pkg/Communication
c) Product Ideas -> Prototypes/Test Mktg -> Scale
3. Talent Management/Learning & Growth
 Pillar Objective Focus Area

NPD Performance
Financial FP-01: Improve top-line from X to Y Cr

Future Pipeline

CP-01: Grow Market Share Faster than

Long Term Brand Health
benchmark competition
Customer
CP-02: Achieve maximum customer and
2 Point Beater
consumer satisfaction

IB-01: Accelerate Process Rigor, Functional Effectiveness

Internal
Automation & Digital for improving
Business
delivery & efficiency Insights/Analytics

Entrepreneurial Mindset &

Business Acumen

LG-01: Leverage Culture Building

Learning & Execution Excellence
Growth
Innovation

LG-02: Leverage People Development Second Line

 Lag Measure

GM%: Achieved Vs Plan

Budget Vs Actual

Achieve New Product Development progress of X as per plan

1. % MS Increase (X -> Y)
2. Brand Penetration (HH)
3. Brand Health Scores: Mental Salience, Consideration ↑

Achieve 2-point beater across Concept/Pkg/Communication

% Wins (Concepts)

Atleast 4 actionable insights/product group (Mktg Mix, Consumer,

Category)

Develop a clear raison d'etre for atleast ONE brand/qtr along with a
clear roadmap towards building strong brands

Meeting OTIF/SLAs for NPD Work flow across Projects

(% Task completed on time)

Generate atleast ONE 1000g idea per product group (Product)

Ensure 100% vacancies filled inhouse

 Lead Measure

Stage Gate: Activity Status (Completion %)

1. Clearly defined brand strategy/goals

2. Define resources + activities to support implementation
3. Measure Progress

1. Brief Signoff (all concerned) ~ Clarity & Alignment

2. Use of Tech tools - Midjourney, Chat GPT, Bard
3. Apply consumer learnings (context of category/comp.)

No. of 2-Point Beater Concepts/Concepts Tested (%)

Chat GPT Use, No. of consumer interactions,

Data analyses (category, competition)
1. 3 Cs Understanding (External/Internal Analyses)
2. Consumer Visits -> Insights thereof
3. Discussions with Growth Marketing Team

PMT usage (Plan Vs Actual ~ Timeline deviation)

Develop a framework to screen/shortlist/validate ideas

Work with Talent Mgmt team to ensure pipeline availability

 Pillar Objective Focus Area

NPD Performance
Financial FP-01: Improve top-line from X to Y Cr

Future Pipeline

CP-01: Grow Market Share Faster than Long Term Brand Health
benchmark competition
Customer
CP-02: Achieve maximum customer and
2 Point Beater
consumer satisfaction

IB-01: Accelerate Process Rigor, Functional Effectiveness

Internal
Automation & Digital for improving
Business
delivery & efficiency Insights/Analytics

Frugal & No Wastage Mindset

Entrepreneurial Mindset &

Business Acumen
LG-01: Leverage Culture Building
Learning &
Execution Excellence
Growth

Innovation

LG-02: Leverage People Development Second Line

 Lag Measure

GM%: Achieved Vs Plan

Budget Vs Actual

Achieve New Product Development progress of X as per plan

1. % MS Increase (X -> Y)
2. Brand Health Scores: Mental Salience, Consideration ↑

Achieve 2-point beater across Concept/Pkg/Communication

% Wins (Concepts)

Atleast 4 actionable insights/product group (Mktg Mix, Consumer,

Category)

Develop a clear raison d'etre for atleast ONE brand along with a clear
roadmap towards building strong brands
Meeting OTIF/SLAs for NPD Work flow across Projects (% Task completed
on time)

Generate atleast ONE 1000g idea per product group (Product)

Ensure 100% vacancies filled inhouse

 Lead Measure

1. Brief Signoff (all concerned) ~ Clarity

Consumer Insights/Product Ideas/Ingredients
2. Use of Tech tools - Midjourney, Chat GPT, Bard

Consumer Insighting

Chat GPT Use, Market Visits, Data Analyses No. customers/days -> to meet

External/Internal Analyses

PMT usage