Team Adarsh and Arnav- Case 2 on User Personas

Persona Type Persona Demographic Psychographic Goals Pain Points

Name Information Information

Middle School/ Prem Prem is a Middle A Playful Boy. Needs to -Wants to make Study
High School school student Loves playing score more enjoyable
Student Studying in 8th class. sports rather than Good - Can’t make a Proper
He is 14 years old studying, so doesn’t marks or Time-table
from a tier-1 City. even go to tuitions. else - Can’t remember things
Belongs from a rich Scores are not Boarding easily
Family. good. school is -Wants to study at Night
on the - Needs a more
way. understanding and
friendly tutor
-Lack of a group who
shares similar interests

JEE/ NEET Seema Seema is a NEET Seema is a Wants to - Can’t manage time
Aspirants aspirant. She is 17 hardworking score properly
years old and is in student. Goes to Good - Difficulty in analysing
11th class. And Coaching regularly. marks in pin point problems
belongs to a middle Loves Biology. NEET in -Can’t find a all
class Family. Weak at first go resources in one place
numericals.Has a -Lack of structured plan
strong remembering to revise
ability. -Cannot go through all
the attempted questions

Undergrad Raaj Raaj is 20 Years old Has a lot of time in Wants to -Difficulty in managing
Students and is in his 2nd year hand, doesn’t have get his coursework and
of Mechanical any fixed schedule. placed in studying non-core
Engineering in a Often skips classes. Non-cor -Does not get all the
tier-2 college. More interested in e resources in one place
non-core things. Industry -Interview Prep and
resume guidance is not
available
-Lack of motivation to
study on own
Working Rahul Rahul is 24 years old. Rahul is a Wants to -Difficult to study after a
Professionals. Has a 2 years hardworking get a job 9-6 job
working experience. professional but in -Lack of study group
Has B.sc degree. does not get product sharing similar interest.
Earns 5L per annum. appreciated for his manage -Wants to study more
He is unmarried. work. Wants to ment on weekends
change his career and -Lack of proper books
into Product increase on product
management. Has a his management
fixed schedule due salary. -Has No access to
to his job. previously placed
candidates in product
management.
-Does not have a very
structured way of
learning
-Wants more practical
knowledge than
theoritical