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  • Business Plan

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    Finella Jocom
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    The document outlines a business plan for a coffee shop with the following key points: 1) The coffee shop will have a grab-and-go concept located near offices, banks, schools, and residential areas with occasional traffic and adequate signage. 2) The budget of P50,000 includes renovation costs, interior furnishings and decor, equipment, ingredients, and marketing expenses. 3) The branding will focus on the shop's name, logo, interior design, color scheme, social media presence, packaging, target market, and creating an Instagrammable space.

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    BUSINESS PLAN

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    The document outlines a business plan for a coffee shop with the following key points: 1) The coffee shop will have a grab-and-go concept located near offices, banks, schools, and residential areas with occasional traffic and adequate signage. 2) The budget of P50,000 includes renovation costs, interior furnishings and decor, equipment, ingredients, and marketing expenses. 3) The branding will focus on the shop's name, logo, interior design, color scheme, social media presence, packaging, target market, and creating an Instagrammable space.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    3 views2 pages

    Business Plan

    Uploaded by

    Finella Jocom
    The document outlines a business plan for a coffee shop with the following key points: 1) The coffee shop will have a grab-and-go concept located near offices, banks, schools, and residential areas with occasional traffic and adequate signage. 2) The budget of P50,000 includes renovation costs, interior furnishings and decor, equipment, ingredients, and marketing expenses. 3) The branding will focus on the shop's name, logo, interior design, color scheme, social media presence, packaging, target market, and creating an Instagrammable space.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 2

    01042022

    BUSINESS PLAN

    I. Why
    - I need profit
    - I love coffee
    - I love creating

    II. Concept
    - Conceptualized but not pretentious
    - Essentially, grab and go (with limited seats)
    - Clean interior

    III. Location
    - Occasional traffic
    - N meters from business offices, bank, school & church
    - Residential area
    - Consider signages, direction & sanitation *

    IV. Budget

    P50,000.00 inclusive of:


    - Renovation
    - Interior (lights, furniture & décor)
    - Equipment
    - Ingredients
    - Marketing

    V. Branding
    - Name
    - Logo
    - Interior
    - Color scheme
    - Social media
    - Packaging
    - Feel / vibe
    - Instagrammable
    - Target market

    VI. Menu
    - Essentially, coffee and pastries (limited tea, chips & fried snacks)
    - Cheap but quality ingredients (suppliers are key)
    - Combo of high-profit and low-profit items
    - Consider seasonality
    - Survey
    - Understand the math in every good sold
    01042022

    VII. Staffing
    - At least two people
    - Proper knowledge & training
    - Make a manual
    - Endowment / rapport with customers
    - Practice
    - Make scenarios

    VIII. Timeline / Deliverables


    - Target opening: 1st week of March / after midterms
    - Concept: January 5
    - Render: January 7
    - Budget Proposal: January 7
    - Canvassing / benchmarking
    - Brand design (logo, menu, signages, etc.)
    - Construction start: 3rd or 4th week of January
    - Construction ends:

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