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PURPOSIVE COMMUNICATION

TYPES OF COMMUNICATION
1. INTRAPERSONAL - a type of communication when we talk or
communicate with ourselves - self-talk - You are the sender and
also the receiver of your own message
Ex. – Speaking loudly to remind ourselves of something, repeat
what we just heard, or to console ourselves
• Daydreaming
• Making body movements
• Writing our thoughts
•
2. INTERPERSONAL COMMUNICATION - a type of communication
we do when we talk with another person or a group of people
- involves both verbal and non-verbal communication channels

DIFFERENT FORMS OF INTERPERSONAL COMMUNICATION

A. Dyadic communication
• two people communicating face to face
• Sharing of common ideas, views, standards, etc.
• The sender and receiver can become both the sender and receiver of their messages
Ex. communicating with your best friend, boyfriend/girlfriend, husband/wife
B. Small group communication
• Three or more individuals, connected with mutual objectives, purpose, or identity, are
communicating.
• They aim to accomplish a goal
Ex. talking with your circle of friends, classmates, schoolmates, group organizations,
family and relatives
C. Public communication
• a type of communication that occurs when a person delivers a speech in a public setting.
• the speaker is the sender of the message and the receiver are the audiences
• the speaker prepares a speech with according to a topic given to him audiences cannot
directly interact to the speaker but their non-lexical reactions to the speech are
considered feedbacks
TYPES OF COMMUNICATION
3 Reasons Why a Speaker Would Deliver a Message in Public
1. to entertain - to have the audience appreciate the event
Ex. A singer singing in a singing competition is entertaining the audiences by the song she sings. In
this situation, the speaker is the singer and her manner or intention of singing in a public is to
entertain.
2. to inform – to aid the audience to grasp and remember what is it you are presenting Ex.
President Duterte delivered his State of the Nation Address to inform the public of the yearly
happenings in his administration. 3. to persuade – to convince the audience to believe the things
you are presenting
Ex. The owner of Happy Tummy Company wants to advertise their Yakult products. He is advertising
the audiences/ consumers to buy Yakult because it is good for digestion. He is convincing them to
buy Yakult.
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DIFFERENT FORMS OF INTERPERSONAL COMMUNICATION

D. Mass Communication
• also called ‘one is to many’ type of communication
• uses the media to communicate to mass audience feedback is indirect, or feedback is
not necessarily to be received
2 Types of Medium
• OLD MEDIA – book, newspapers, magazines, and other forms of printed media, radio, television
and film
• NEW MEDIA – computer and its technologies
Ex. A news anchor is delivering his newscast through television as its medium. Your group leader sends a
group output through messenger/group chat. A journalist writes an article and it is published through a
newspaper.
BARRIERS TO EFFECTIVE COMMUNICATION
1. The use of jargons
• Technical words or unfamiliar words that only people of the same trade understands the same
jargon
2. Emotional factors
• Includes not being comfortable in talking about certain topics like politics, religion, sexuality,
and sex or disabilities
• It is important to control emotions during communication so it won’t affect your communication
process
3. Entertaining distractions
• These comes in natural way and it is not considered distractions but a natural phenomenon
4. Differences in perspectives
• Having different point of view towards a particular topic
5. Physical disabilities such as hearing problems or speech difficulties
• Accepting the physical disability of a person
• Some who suffers with hearing and speech problems may not receive our message effectively
PHYSICAL BARRIERS TO NONVERBAL COMMUNICATION
1. Language Differences
• our differences in language and of interpretations of different words because of our
language/dialect may also affect our communication
2. Expectations and prejudices
• Control prejudices because it leads to wrong assumptions or stereotyping
3. Cultural Differences
• Each culture has unique interpretations to the way of living of a particular group of people
COMMUNICATION ETHICS
Ethics
• means the right behavior that a person demonstrates in a
given situation.
Communication Ethics
• refer to how a person’s values influence the conduct of his interaction with another person or a
group of people..
COMMON PRINCIPLES AND FUNDAMENTALS OF COMMUNICATION ETHICS FROM DIFFERENT FIELDS:
 Convey your point without hurting the feelings of the audience.
 Meet the audience half way.
 Do not conceal critical information.
 Adhere to the ethical rules of the company or organization.
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 Maintain integrity by always being honest and accurate when delivering the facts.
 Be responsible with your thoughts. Not all thoughts ought to be spoken.
 Participate in the decision-making of the organization of the organization or company.
 Widen your understanding of the different cultural backgrounds of people around you.
 Believe in freedom of expression and use it rightly.
 Show respect to the one speaking.
 Do not allow your bias and prejudice influence how you see and hear people.
 Learn how to persuade and not coerce.
 Express your personal convictions to pursue justice.
 Share your opinions and feelings without disrespecting the privacy and confidentiality of
others.
 Learn to accept responsibility for the effects of your communication behavior.
 Always make it a goal to learn from your interactions with people.
 Do not speak for others. Speak for yourself.
 Avoid always pushing your point.
 Listen. Listen. Listen