CMS 1202 – INTRODUCTION TO MEDIA AND CREATIVE ARTS

LECTURER CHALIKA THANGARAJA

INTRODUCTION TO THE MEDIUM OF RADIO

.=jkaúÿ,s udOHfha iaj,laIK - Characteristics of the Radio

Radio makes pictures

(Radio is a blind medium)
.=jkaúÿ,s udOH Y%jH udOHhls' tys Y%jH fldgia Y%djlhdf.a uki ;=< rEm Wmoj hs'

Speaks to million
.=jkaúÿ,s udOH ckudOHhla fyhska bka tla fudfyd;l oS .%dylhska fndfyda msßilg
wduka;%Kh flfrhs'

Speaks to the individual

tljr nyq;r .%dyl lKavdhulg wduka;%Kh l< o .=jkaúÿ,sh ;ks mqoa., wduka;%Kh osß.kajk
udOHhls' zTnZ hk wduka;%K mofhka ;ksmqoa., jYfhka Y%djlhd wu;kq olakg ,efnhs'

Speedy
CIKsl;dj w;ska jvd;a m%n, udOHhla jk .=jkaúÿ,sh fndfyda wdmod wjia:dj,oS wka udOHg
fmr wod< ia:dkhg <`.d ù f;dr;=re iïmdokh lrhs'

Has no boundaries
.=jkaúÿ,s udOH úYaùh udOHhls' thg ksYaÑ; foaY iSud fkdmj;sk w;r" wka;¾cd,h Tiafia
f,dj ljr rgl fyda úldYh jk jevigykla Y%jKh lsÍfï yelshdjla mj;shs‘

Transient nature
.=jkaúÿ,sh ieKska weiS kEiS hk .=Kfhka hqla; h' tneúka ksYaÑ; wjOdkhla mj;ajd .ekSu
jvd;a jeo.;a h'

As background
rEm ueùfï yelshdj mj;sk fuu udOH wmg miqìï w;aoelSï m%;sks¾udKh lrhs' Y%jH fldgia
Tiafia tu miqìu jvd;a ;yjqre lrhs' tu.ska úYajikSh;ajhla o we;slrkq olakg ,efnhs'

Is selective
.=jkaúÿ,s udOH jrKSh tlls' kd,sld" jevigyka" fõ,dj" m%foaY" NdId" wruqKq hkdoS jYfhka
jk m%fNao rdYshla wkqj jk f;dard.ekSï ta ;=< olakg ,efnhs'

Lacks space
.=jkaúÿ,sh i`oyd fjka l< hq;af;a wju wjldYhls' j¾;udkh jk úg thg Bg u fjka l<
bvla wjYH fkdjk ;rug m;a j ;sfí'

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Simplicity
.=jkaúÿ,s udOH ir, jQjls' mj;ajdf.k hdu fuka u Ndú;h w;ska o jvd;a ir, h' ta ksid u
.%dylhdg myiqfjka yeisrúh yels udOHhla njg o m;a j we;'

Low cost
.=jkaúÿ,sh wvq úhoï iys; udOHhls' fiiq udOHg idfmalaI j oeßh hq;= msßjeh o b;d wju h'

Mobile medium
.=jkaúÿ,sh cx.u udOHhls' ;ekska ;ekg /f.k hdug yelshdjla mj;sk fuu udOH fjk;a
ld¾hhla lrk w;r;=rloS jqj o Y%jKh l< yels h'

The personality, Teaches, For society, Public servant, Personal motivations

.=jkaúÿ,sh m%n, fm!reIhla iys; udOHhls' th .=rejrhl=f.a" uyck fiajlhl=f.a" iudc
fYdaOlhl=f.a ld¾hNdrh bgqlrhs' úfYaIfhka u" mqoa., wNsfm%arKh msKsi m%n, j fhdod.;
yels hs'

.=jkaúÿ,s udOHfha YlH;d iy iSud - Scopes and Limitations of Radio

Cost efficient - wvq msßjehla iys; h

Easy to handle - yeisrùfï myiqj
Mobility - cx.u udOHhla ùu
Pulse of community - m%cdjg jvd;a ióm udOHhla ùu
Influential - n,mEïldÍ udOHhla ùu
Imagination - mßl,amkh mqnqÿ lrk udOHhls
Persuasion - m%n, fm<Uqïldrlhls
Motivation - wNsfm%arKh b;d by< h
Low Production Cost – ksIamdok msßjeh wju h
Instantaneous - CIKsl;ajh w;ska by< h
Attachment with the New Technology - kj udOH ;dlaIKh iu. jvd;a ióm j lghq;= lrhs
Lacking of Visuals - rEm fldgiaj,ska f;dr ùu
Untrustworthy - wúYajdi iajNdjhla o mej;Su
Transient nature - ieKska weiS kEiS hdfï ,laIKh ^CIK Nx.=r;ajh&
Misconception - ÿ¾u; f.dvkexúh yels h
Cluttered Information – wmeyeos,s úh yels ùu
Information cannot be Retrieved - uqodyßk ,o f;dr;=rla kej; ,nd.ekSug yelshdjla
fkdmej;Su
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