INTERNSHIP REPORT

PT TEKNOLOGI KODE INDONESIA

GRAPHIC DESIGN AND BRANDING

ARRANGED BY:

Name :Suhartaji Yusuf Atmajaya

Class : XII IC
NIS : 2123241

SMK N 1 MAGELANG
Street Cawang No.2, Magelang City, Central Java, 56123
Fax: 0293-368821 Email: smkn1magelang@yahoo.com

Academic Year 2023/2024

 APPROVAL

This report is entitled “Internship Report in PT Teknologi Kode Indonesia” is written by :

Name : Suhartaji Yusuf Atmajaya
Class : XII IC
NIS : 2123241
Has been approved by examiner on:
Day :
Date :

Magelang, 26 September 2023

The Principal of SMKN 1 Kota

The English Teacher Magelang

Rina Dewi Septanti, M.Pd Drs. Sriyono, M.Pd

NIP.197309292006042018

The Advisor The Mentor

 Mizan Rizqia, S.Kom
Andi Wibowo, S.Pd

RATIFICATION

This report is entitled “Internship Report in PT Teknologi Kode Indonesia” is written by :

Name : Suhartaji Yusuf Atmajaya
Class : XII IC
NIS : 2123241
Has been approved by advisor on:
Day :
Date :

Result: A/B/C/D

Note:
 Magelang, 2 Oktober 2023

The Principal of SMKN 1 Kota

The English Teacher
Magelang

Drs. Sriyono, M.Pd

Rina Dewi Septanti, S.Pd, M.Pd

NIP.197309292006042018

The Mentor

The Advisor

Mizan Rizqia, S.Kom Andi Wibowo, S.Pd

ACKNOWLEDGMENT
First and foremost, I would like to express my gratitude to the presence of Allah SWT, who
has bestowed His grace and guidance, enabling me to complete my Internship Report.

I am delighted to present this report summarizing my experiences and observations during

my recent internship at PT Teknologi Kode Indonesia, which was undertaken as part of my
academic program at SMKN 1 Kota Magelang. This internship took place from December
19, 2023, to July 9, 2023, and provided me with valuable insights into the practical aspects of
Graphic Design.

I would like to extend my heartfelt thanks to all those who provided me with the opportunity
to complete this report:

1. My mother, who has supported me since my birth.

2. Drs. Sriyono, M.Pd, the principal of SMKN 1 Kota Magelang.
3. Rina Dewi Septanti, M.Pd, the teacher who guided me in the report-making process.
4. Mr. Mizan, who gave me the chance to learn at PT Teknologi Kode Indonesia.
5. The Design Division at PT Teknologi Kode Indonesia, who guided me during my
internship period.
6. My colleagues at my internship placement.
7. All readers.

I sincerely hope that this internship report proves to be valuable to all its readers. Amen.

Magelang, 2 Oktober 2023

English Teacher Writer

 Rina Dewi Septanti, S.Pd,
Suhartaji Yusuf Atmajaya
M.Pd
NIS. 2123241
NIP. 19730929200604201

CHAPTER I

INTRODUCTION

1.1 The Background Of Prakerin

Indonesia, as one of the countries with the largest population in the world, has attracted the
attention of entrepreneurs from both domestic and foreign origins. The presence of a large
population is one of the reasons why Indonesia is an attractive business destination. However,
Indonesia's greatest potential lies in the abundance of its human resources. With a plentiful
workforce, Indonesia represents a profitable market and an ideal location for investment and
the establishment of various businesses. Therefore, every company want to acquire high-
quality human resources so that their operation can run smoothly.

The Indonesian government understands the importance of enhancing the quality of human
resources as a key factor in the country's economic growth. One strategic step taken is the
establishment of Vocational High Schools (SMK) as an essential component of the education
system. SMK dedicates itself to developing students' skills and readiness to enter the
workforce with a strong professional attitude. SMK offers various educational programs
designed to adapt with a lot of job types and the evolving demands of the labor market.

The importance of SMK in preparing job-ready human resources is evident in the flexibility
of its programs. SMK continually adapts its skill courses to meet the current needs and
demands of the industry. As a result, SMK graduates have a competitive advantage in various
economic sectors. These vocational programs have a dual purpose: creating human resources
relevant to the job market and preparing students for careers in various fields of work.

One crucial aspect of SMK education is the Industrial Work Practice Program (Prakerin).
This program is specifically designed to provide students with practical experience in the
industrial world. During a specified period, SMK students are given the opportunity to intern
at various companies. The primary goal is to provide students with a deep understanding of
day-to-day industrial operations and prepare them to face it confidently in the future.

Through ongoing efforts to develop human resources and the practical experience provided
by Prakerin, Indonesia is facing a brighter future. Companies will have access to high-quality
human resources, while SMK graduates will be ready to meet the demands of the job market.
All of this is a crucial step in making Indonesia a major player on the global economic stage.

1.2 The Purpose of Prakerin

As it's already mentioned, the main purpose of the prakerin or internship program is to
provide students an insight of the Industrial world, but this can be explained even further. The
purposes of prakerin are:

1. To make the students adapt with the condition of the Industrial world.
2. Perfect the skill that was learned at school.
3. Increase communication, cooperation, and socialization ability.
4. Train the students problem solving ability.

1.3 The Benefits of Prakerin

The prakerin program is beneficial to every side involved.

1.3.1 The Benefits for The Intern

1. Provide intern or student with the insight of Industrial world,

2. Train intern skill and technique
3. Increase intern confidence, responsibility, and discipline,
4. Increase intern problem-solving ability,
5. Train intern to adapt with various situations that can happen in Industry,
6. Train intern communication and socialize ability.

1.3.2 The Benefits for The School

1. Establish a good relationship between school and Industry involved,

2. Check and compare theory that is teached in school with the real industrial condition,
3. Increase school popularity and image in society.

1.3.3 The Benefits for The Industry

 1. Establish a good relationship with school,
2. Lighten some operational work,
3. Increase industry popularity and image.

CHAPTER II

RELATED LITERATURE

2.1 Visual Communication Design

Picture 2.1 A Graphic Designer

(Source:binus.ac.id)

Visual Communication Design is a subject that studies the concept of visual communication
in creative expression using graphic elements such as letters, colors, pictures, and layouts.

There are many visual communication design works that can be enjoyed. For example,
advertisements in print or electronic media. Apart from that, there are also advertisements or
works in the form of brochures, posters, catalogs, product packaging, and even animation.

2.1.1 The Purposes of Visual Communication Design

1. Media of Identification
 Picture 2.2 A Bottle of Water
(Source: Internet)
Visual communication design can be used to identificate something, such as a product. When
a product has an identity, the consumer will recognize it more easily.

2. Media of Instructions and Information

Picture 2.3 Road Signs

(Source:Freepik;image by zandern)

One of the purposes of visual communication design is to show a relation between

something, such as a sign in a public place. The purpose of the sign is to give information that
is shown in the symbol.

3. Media of Promotion and Presentation

 Picture 2.4 Ad Banner
(Source:Freepik;image by macrovector)

The main purpose of visual communication design is to design and convey the message as
well as possible using graphic elements to gain attention from people.

2.1.2 The Elements of Visual Communication Design

There are six elements of visual communication design. The six elements are shape, color,
space, format, line, and texture. Everything must be considered very careful in order to create
a static and dynamic information media.

1. Shape

Shape is everything that has height, diameter, and width. There are several types of shapes in
visual communication design, like numbers, letters, symbols, as well as real shapes in the
form of animals or humans.

2. Color

Color is a complementary element, where each color has characteristics that can influence the
minds of people who see it.

3. Space

Space is used to create dynamic and aesthetic effects between one object and another.
 4. Format

Format is used to give an impression of contrast and emphasis on an object

5. Line

Lines are used to connect one point to another to form a curve or a straight line.

6. Texture

Texture is used to add an aesthetic impression by adjusting the thickness of an object.

2.2 Graphic Design

Picture 2.5 Graphic Design Workstation

(Source:Freepik/image by rawpixel.com)

Graphic design is a communication process using visual elements, such as letters, shapes, and
pictures which is intended for creating a perception about a message to be conveyed. In
graphic design, text is also considered as a picture because it is a result of abstraction of
symbols that can be sounded. This subject involved the visual communication process.
Graphic design can be applied to communication design and fine art. Art of graphic design
covers cognitive ability and visual skill, which includes typography, illustration,
photography, image processing, and layout.

In the early days, graphic design was only applied to static media, such as books, magazines,
and brochures. With the time development, graphic design also applied in electronic media,
which is often mentioned as multimedia.

2.2.1 Principles and Elements of Graphic Design

Elements of graphic design are similar to other design disciplines. The elements include
shape, form, texture, line, space and colors. The elements also help to create the principles of
graphic design. The principles of graphic design which is, balance, rhythm, emphasis,
proportion, and unity then create a vast structural aspect of composition.

2.2.2 Tools of Graphic Design

Tools that are used by graphic designers are ideas, minds, eyes, hands, hand-drawing tools,
and computers. A concept or an idea is not considered as design before being converted into
visual shape.

In the mid-1980, the arrival of desktop publishing and the introduction of some graphic
software applications in image manipulation with computers and creating 3D images, which
was hard work back then. Graphic design with computers makes the designer instantly see
the result of layout or typography changing without using ink, a pen, or simulating the
effects from traditional media without using a lot of space.

2.3 Branding

Picture 2.6 Illustration of Branding

 (Source:Freepik/image by rawpixel.com

Branding is an activity carried out to maintain and strengthen a brand so that it can provide a
perspective to other people. There is also another explanation, namely the company's
marketing practices by creating names, designs and symbols.

These three elements are easy to identify and make people quick to recognize them. It does
take time to improve the image of the product. It is not uncommon for companies to have to
rise and fall in order to be able to have a strong image.

2.3.1 The Purposes of Branding

1. Building a Company Image

The first function of branding is to create a company image. When a company or a product
has a good image, there is no doubt it will have a positive results.

2. Showing Characteristics

The second purpose is to show what are the characteristics of a company or its product. A lot
of companies compete to show characteristics that differ it from others.

3. Promotion and Attractiveness

Branding activity often runs as maximum and as attractive as possible, so the company or
product can be recognized easily.

4. Market Control Tool

With powerful branding, not only a company can be famous and easily recognized, they also
have a big chance to take over the market or even control the market.
 CHAPTER III

COMPANY PROFILE

3.1 About TLab

Picture 3.1 TLab Head Office

Founded in 2009, PT Teknologi Kode Indonesia, also known as TLab is a company engaged in the
field of information and technology by making use of Open Source as the core of their business. TLab
Head office is located at Jl. Tanjung No 126, Sorosutan, Umbulharjo, Yogyakarta.

3.2 TLab Vision

Founder of the best technology companies in Indonesia.

3.3 TLab Mission

● Creating the best work environment to produce great and innovative human resources,
● Using the latest and the best technology to produce products and services that have great
benefits,
● Building a solid cooperation with a lot business partner.

3.3 TLab Services

● Design Thinking,
● Design Sprint,
● Prototyping,
● UI Designing,
● User Research,
● Front-end Development,
● Back-end Development,
● Mobile Development,
● Cloud Development,
● IOT Development,
● AR and VR Development .
 CHAPTER IV

INTERNSHIP PRACTICE

4.1 Learning about Adobe Illustrator

Picture 4.1 Adobe Illustrator Interface

(Source:Internet)

During the Internship, the software that was used most of the time is Adobe Illustrator. Adobe
Illustrator is a vector based graphic editor software developed by Adobe System. It was part of Adobe
Family or Adobe Creative Cloud which includes a lot other Adobe software such as Adobe
Photoshop, a bitmap based graphic editor software. Adobe is very popular over other graphic editor
programs, like Corel because of their flexibility, practice, and cheap price. With one subscription
every month or year, Adobe already has everything that is needed for graphic design.

4.2 Designing Telegram Stickers

As time goes by, the communication process has a lot of evolution. The presence of social media
makes communication easier, and in social media communication there is one feature called sticker.
Stickers on social media is usually a picture that shows some information or symbols and it expresses
more feeling and information than emoticons, small symbols or icons that show one message or
information like, laughing or smiling symbols. Stickers also can be created and uploaded by people
easily.Those two reasons make stickers capable of being a part of a company branding.

4.2.1 The Purposes of Telegram Stickers

1. Part of company branding,

2. Strengthen the bond between company and client,
3. To make it easier at express feel or condition in communication.

4.2.2 The Process of Creating Stickers

1. Briefing

Briefing is providing direction regarding the criteria needed to create and how tasks should be created,
in this case telegram stickers. The brief for this task are simple, only to follow the company branding
guidelines and make the desired amount

2. Sketching

Sketching or creating sketches is needed to provide a base or reference for the final design. Sketch
was made based on the reference that was given.

3. Designing

After sketches are finished, the sketches need to be converted into digital images. This process were
easy, because it was only to copy the sketches and trace them.

4. Presenting

When everything is finished, the final results are presented to the mentors, who are then given
suggestions and advice.