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  • AEGIS - Social Media Strategy Presentation

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    Bharathi 3280
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    The document outlines a social media marketing plan for Aegis Healthcare Solutions. It includes details on social media goals like building brand awareness and increasing website traffic. Target audiences are defined using persona profiles. Key social media platforms - Facebook, LinkedIn, and Instagram - are examined in terms of content strategy, profile setup, and engagement tactics. Quarterly plans focus on community building, organic promotion, and driving traffic from social platforms to the company website. Questions are posed to refine the plan and suggestions are solicited.

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    _AEGIS - Social Media Strategy Presentation

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    The document outlines a social media marketing plan for Aegis Healthcare Solutions. It includes details on social media goals like building brand awareness and increasing website traffic. Target audiences are defined using persona profiles. Key social media platforms - Facebook, LinkedIn, and Instagram - are examined in terms of content strategy, profile setup, and engagement tactics. Quarterly plans focus on community building, organic promotion, and driving traffic from social platforms to the company website. Questions are posed to refine the plan and suggestions are solicited.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views13 pages

    AEGIS - Social Media Strategy Presentation

    Uploaded by

    Bharathi 3280
    The document outlines a social media marketing plan for Aegis Healthcare Solutions. It includes details on social media goals like building brand awareness and increasing website traffic. Target audiences are defined using persona profiles. Key social media platforms - Facebook, LinkedIn, and Instagram - are examined in terms of content strategy, profile setup, and engagement tactics. Quarterly plans focus on community building, organic promotion, and driving traffic from social platforms to the company website. Questions are posed to refine the plan and suggestions are solicited.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 13

    01

    Social Media
    Marketing
    Plan
    Aegis Healthcare Solutions
    02
    Agenda
    Social Media Goals
    Targeting audience
    Social Media Platforms
    Content Strategy
    Aegis Healthcare Solutions

    Facebook
    Instagram
    LinkedIn
    Questions
    Quarterly Plans
    Social Media Goals 3
    Build brand awareness Increase traffic to your
    website
    Help people discover your
    business and understand your website traffic is a good goal to
    company values, what you offer, use when you’ve got your online
    and how you can help them presence in place and all you need

    Aegis Healthcare Solutions


    is people to use it.

    Improve community Boost conversions or


    engagement sales
    Improving engagement can target This can mean signing up for a
    the quantity or quality of your newsletter, registering for a
    audience’s interaction with you webinar, or making a purchase
    on social media.
    AEGIS HEALTHCARE SOLUTIONS

    04
    Targeting audience
    Our Audience Persona - A visualization representing our ideal audience.

    Demographics Behaviors Goals Challenges


    Age: Social Channels Less stress Busy work schedule
    Occupation: Top 3 problems Better work life No time to plan
    Location: Desires Support local Increase Revenue
    Income level: common objections
    How can this help
    them
    AEGIS HEALTHCARE SOLUTIONS

    As a Doctor, I want to provide better service to my patients


    so that they prefer me

    As a < type of person >, I want < some goal > so that < some reason >
    05 Social Media Platforms
    Aegis Healthcare Solutions

    FACEBOOK LINKEDIN INSTAGRAM


    Offer the opportunity to LinkedIn provides a high- Allows you to more
    reach out to large groups quality, brand-safe effectively build your brand
    of people individually or in environment that is perfect for image through pictures
    groups. our professional community. and videos.
    Content Stories 06
    Strategy
    Facts 5%
    5% Informative post
    Achievement 20%
    5%
    Case study
    5%
    The pie chart shows the content
    that can be used in social media
    platform. Video
    10%

    Aegis Healthcare Solutions


    Informative post, Blog post
    Blog post, 20%

    Industry News,
    Service
    Testimonial,
    15%
    Service, Industry news
    Testimonial 5%
    Video,
    10%
    Case study/ Achievement
    Logo - profile

    Facebook
    Cover
    CTA - Book your appointment
    07
    Business Description
    Contact Info & website
    Post / video / blog
    Content creation
    Relevant hashtag
    Service info
    Messenger bot
    Reviews

    Aegis Healthcare Solutions


    Engaging stories
    Follow-up and engage with the audience -
    Awareness - mentions/comments
    Creation of Facebook group and engaging with
    a niche audience
    Header

    LinkedIn
    Logo - profile
    CTA - Contact us
    08
    Showcase your mission
    Contact Info & website
    Specialties ( keywords)
    Company size & Overview
    Locations
    Post / video / Articles
    Content creation

    Aegis Healthcare Solutions


    Relevant hashtag
    Reviews
    Connect and engage with the audience -
    Discovery - mentions/comments
    Creation of LinkedIn group and engaging with a
    niche audience
    Instagram
    Profile
    Bio- keyword friendly
    09
    CTA - Book your appointment
    Contact opt - number & email
    Highlights - listing info
    Post / video
    Content creation
    Relevant hashtag
    Location

    Aegis Healthcare Solutions


    Engaging stories
    Automated chat response
    Follow-up and engage with the
    audience - Awareness -
    mentions/comments
    Questions
    10
    1. Profile Logo - PNG
    2. Cover content
    3. Effective Bio
    What do you offer?
    How will that help my life better?
    well defined CTA
    4. Showcase your mission in a few words -
    5. Automated chatbot questions - Required any

    Aegis Healthcare Solutions


    6. The main service that needs to be focused on -
    7. Top 5 Competitors -
    8. 3 Factors to refer this company -
    9. Recognize your brand out of 10 in your targeted city -
    10. Any other suggestions
    Quarterly Plans
    Brand Awareness via social engaging

    Setting up community in Facebook

    Increasing connecting via LinkedIn

    Concentrate on organic promotion

    Driving traffic from social platforms to

    Aegis Healthcare Solutions


    website

    Grab all Attention: Providing more

    and more content to the audience


    Conclusion
    Content calendar
    Social media
    Competitors
    Post content
    Post images - Drive
    Brand theme:

    Aegis Healthcare Solutions


    1. color
    2. font
    3. Vector/Person
    4. watermark
    PAGE 8
    Anyother Suggestion

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