Professional Documents
Culture Documents
ITB
ITB
Nestle
The mission of Nestle, the "Good Food, Good Life" firm, is to improve quality
of life and promote a healthy future, which is very similar to the original goals of
the FMCG behemoth. The company pursues a balanced strategy of integrating
international resources with local expertise to produce value for society and its
shareholders while making nutrition accessible and cheap for everyone. They
were growing by 38.2% to CHF 16.9 billion net profit. To reach 19.4%, the net
profit margin rose by 490 basis points. Higher asset impairments and other one-
time events were more than offset by the gain on the sale of L'Oréal shares. The
increase in underlying earnings per share to CHF 4.42 was 5.8% in constant
currency and 5.1% on a reported basis. The leading cause of the increase was a
rise in sales. Net of finance costs, Nestlé's share repurchase program contributed
1.3% to the increase in underlying profits per share. On a reported basis, earnings
per share climbed by 41.1% to CHF 6.06. They want to encourage better
lifestyles to advance society. By gaining the confidence of their customers and
retaining market leadership, they are guaranteed long-term success. They operate
in 190 countries and have over 2,000 brands, ranging from local favorites to
iconic worldwide brands.
8. Chanel
In a market where luxury is freely used on everything from $300 Michael Kors
handbags to Kia commercials, CHANEL's operations model truly sets them apart
as the leader in the luxury industry. The company's mission is to create "The
Ultimate House of Luxury, defining style and creating desire, now and forever."
Fragrance and beauty, watches and fine jewelry, and fashion are the three distinct
product categories offered by CHANEL. The Chanel revenue report follows three
sharp price increases for the company in 2021, including increases of up to 15.5
percent in November 2021 for the Classic Flap and 2.55 bags, which raised the
prices of the Classic Small Flap and Classic Medium Flap bags to $8,200 and
$8,800, respectively, and the Jumbo and Maxi Flap to $9,500 and $10,000. In
addition, Flavio Cereda and Kathryn Parker, analysts at Jefferies, wrote in a letter
on Tuesday that Chanel increased the cost of its tiny Classic Flap bag by "an
average of 21 percent in 2020 and another 30 percent in 2021. The core values of
Chanel's brand strategy are the highest quality, luxury, French heritage, and
origin, all of which date back to 1909 and are shared by Dior, another French
luxury fashion label. Both labels emphasize "feminine grace," and it is commonly
believed that they have redefined fashion.
9. Tesla
10. Walmart
Meier , C. (2022, February 17). Nestlé reports full-year results for 2021. Nestlé
Global. Retrieved January 24, 2023, from
https://www.nestle.com/media/pressreleases/allpressreleases/full-year-results-
2021
Yu , K. (2021, February 1). The secret to Nestle's long-term worldwide success! what
was the marketing tool that helped them reach all parts of the globe? [every
Thursday: Fyo!]. Valens Research. Retrieved January 24, 2023, from
https://www.valens-research.com/dynamic-marketing-communique/the-secret-
to-nestles-long-term-worldwide-success-what-was-the-marketing-tool-that-
helped-them-reach-all-parts-of-the-globe-every-thursday-fyo/
As, A. S. (2015, December 10). The Ultimate House of Luxury. Technology and
Operations Management. Retrieved January 24, 2023, from
https://d3.harvard.edu/platform-rctom/submission/the-ultimate-house-of-
luxury/#:~:text=The%20goal%20of%20CHANEL's%20business,them%20apart
%20as%20the%20leader
TFL. (2022, June 7). Chanel reports $15.6B in revenue in 2021, with boost from price
hikes. The Fashion Law. Retrieved January 24, 2023, from
https://www.thefashionlaw.com/chanel-reports-15-6-billion-in-revenue-in-
2021-with-boost-from-price-hikes/
Chanel. (2020, March 5). Chanel: Brandstruck: Brand strategy / positioning case
studies. BrandStruck. Retrieved January 24, 2023, from
https://brandstruck.co/chanel/
Roberts, G. (2022, April 12). Honda Global Strategy includes 30 new EVS by 2030.
Just Auto. Retrieved January 24, 2023, from
https://www.just-auto.com/news/honda-global-strategy-includes-30-new-evs-
by-2030/
Zucchi, K. (2022, July 8). What makes Tesla's business model different? Investopedia.
Retrieved January 24, 2023, from https://www.investopedia.com/articles/active-
trading/072115/what-makes-teslas-business-model-different.asp#:~:text=Tesla's
%20business%20model%20is%20based,mass%20adoption%20of%20electric
%20vehicles.
global, F. (2022, May 6). Tesla's next Super Factory: What does this mean for China?
ECOVIS International. Retrieved January 24, 2023, from
https://www.ecovis.com/global/teslas-next-super-factory-what-does-this-mean-
for-china/
Pereira, D. (2022, July 15). Walmart business model. Business Model Analyst.
Retrieved January 24, 2023, from https://businessmodelanalyst.com/walmart-
business-model/
Hunt, I., Watts, A., & Bryant, S. K. (2018, April 16). Walmart's international
expansion: Successes and miscalculations. Journal of Business Strategy.
Retrieved January 24, 2023, from
https://www.emerald.com/insight/content/doi/10.1108/JBS-02-2017-0013/full/
html