ENACTUS JDMC

PRESENTS

“A society is defined not only by what it

creates but by what it refuses to
destroy”
 What happens to vehicle tyres once they have outlived their purpose?
Often the scrap tyres suffer thermochemical treatment under high temperatures in a process called pyrolysis which emits
polluting gases due to which it is not prevalent in certain countries. Like many countries in the world, India is also struggling with
the issue of disposing of millions of tyres.

The project aims at minimising environmental degradation by using scrap rubber tyres since it’s disposal
using the current methods available, has been identified as a major threat to the environment.Through
this model, we aim to provide employment opportunities to cobblers, unemployed women from low
income households, daily wage carpenters and local plant vendors having low income. Thus, we aim to
provide their skills a wider market base.
 W hat i s a f i r ?
s Project M u

Project Musafir is an innovative idea of dealing with scrap tyres by

adorning our houses and feet with them. Our project is a zero waste
model that aims to abandon the traditional method of treating
rubber waste and recycles it into the best way possible. We plan to
achieve this by involving cobblers, women, daily wage carpenters
and small plant vendors at different stages of our production
process.
Phase 1
OUR PRODUCTS
A wide range of intriguing and Decorative swings, flower pots,
planters, wall hangings etc. are being made from old scrap typres. It
makes everything aesthetic and attractive.
Beneficiaies- small local plant vendors.

Phase 2
By utilising basic items such as tyres, sandal sole and spray
paints, trendy footwear can be fashioned from the scrap tyre.
Beneficiaies- local carpenters and cobblers.

Phase 3
The scrap tyres will also be transformed into furnitures. These innovative
furnitures can be used for both residential and commercial purposes. These
can be customised in accordance with desired requirements.
Beneficiaies - local carpenters.
SUSTAINABLE DEVELOPMENTAL GOALS IMPACTED
 POSSIBLE COLLABORATIONS

Organisations that are interested in initiatives utilizing waste materials in an environmentally

friendly way can put money into them. For example, Saahas Zero-Waste Management Services
and Pure Waste Textiles are two such companies.

Sustainable Landscaping Companies that focus on sustainable landscaping often seek out items
made from recycled materials and are willing to invest in them.

Numerous themed cafés that invest heavily on such distinctive furniture to characterize their
ambiance.

Interior designers would be contacted to join forces with us and help us secure orders when they
are carrying out the design of offices, eco parks, and other spaces.
 CHANNELS OF MARKETING

A variety of social media platforms and e-commerce websites are be used to market the products,
where the majority of the target audience is present.

Putting stalls in exhibition/malls that value handcrafted materials is another way to market our
products.

Collaborating with interior designers and getting orders from interested clients can also result in
sales.

Interior
Caféterias
Designers
Schools Middle Class
& &
Environmentalists Upper-Middle Class
Colleges
 FINANCIAL MODEL

ITEM COST SELLING

PROFIT
PRICE

1. Tyre ₹90 Margin :- Rs. 80-

2. Plant ₹40-50 ₹400 100
3. Paints ₹150 Profit = 33.3%
4. Jute Bag ₹20 (Revenue distribution is done
TOTAL ₹300-320 according to a 70:30 ratio
wherin 70% is distributed
among the beneficiaries and
the remaining 30% is
reinvested in the project)