Sales Letter

Identification
4D D4 Akuntansi Manajerial
 Group 1

1. Desak Made Dita Utari_ 2015644004

2. Eka Natasya Novianti_2015644010
3. I Gusti Ayu Yona Intan Purnama Sari_2015644022
4. Ni Putu Deva Srinadi_2015644028
5. Ni Kadek Devi Sriadi_2015644029
6. Komang Devi Trimellyana_2015644184
 Glow Skincare Company
Uluwatu Street 123X, Bali, Indonesia

18 April 2022
Dear Customers,

We are pleased to inform you that after a lot of surveys, we found that 98% of Indonesian women have sensitive skin. If you’re one of them,
here is the answer. Based on that we have an innovation to manufacture "Glow Moisturizer", which is suitable for all skin types. The Glow
Moisturizer will not make your skin dry because it contains 2% ceramide that can make your skin moist and plump. It does not harm the skin
because it is free from paraben and injurious chemicals. Besides that, it contains 10% niacinamide that can brighten your skin.

We are launching an advertising campaign on our official Instagram account @glow.skincare, we are sending samples of Glow Moisturizer in
2-gram packets for free distribution to the customers to enable them to find the truth of our claim about the quality of this moisturizer. This
month you can enjoy a 10% discount. We aim to serve our customers to the best of our ability and with goods of proven quality.

If you are interested, just send an email to glow.skincare@gmail.com or call (0361)123456.

Thank you.

Yours sincerely
Glowina
Glowina
Founder & CEO
 4 Essential Point

Attention Interest
01 First and foremost step is to
attract attention towards your 02 Once the reader has got the
attention, it is time to generate
product or service. and hold their interest.

Desire Action
03 the third essential feature is
initiated by providing real life and
04 The first three features are meant to
practical examples. Showing the lead to a final call for action
benefits through a simple language
does create a desire.
01 Attention

We are pleased to inform
you that after a lot of
surveys, we found that 98%
of Indonesian women have
sensitive skin. If you’re one
of them, here is the answer.
Based on that we have an
innovation to manufacture
"Glow Moisturizer", which
is suitable for all skin types
Attention:
Point:
we found that 98% of Indonesian women
have sensitive skin. If you’re one of them,
here is the answer.
Explanation:
Glow moisturizr is the answer for
Indonesian women who have sensitive skin.
The sentence above can attract the
attention of customers, especially those
who have problems with sensitive skin
 02
Interest

The Glow Moisturizer will
not make your skin dry
because it contains 2%
ceramide that can make your
skin moist and plump. It
does not harm the skin
because it is free from
paraben and injurious
chemicals. Besides that, it
contains 10% niacinamide
that can brighten your skin.
Interest
Point:
• The Glow Moisturizer will not make your
skin dry because it contains 2% ceramide
that can make your skin moist and plump
• It does not harm the skin because it is
free from paraben and injurious
chemicals.
• it contains 10% niacinamide that can
brighten your skin.
Explanation:
 Glow Moisturizer contains ceremides that
can moisturize the skin, free rom
parabens and can attract the attention
of customers, especially Indonetian
women who want moist and bright skin
Desire 03

We are launching an
advertising campaign on our
official Instagram account
@glow.skincare, we are
sending samples of Glow
Moisturizer in 2-gram
packets for free distribution
to the customers to enable
them to find the truth of our
claim about the quality of
this moisturizer
Desire:
Point:
• we are sending samples of Glow
Moisturizer in 2-gram packets for free
distribution to the customers to enable
them to find the truth of our claim about
the quality of this moisturizer
Explanation:
to make customers desire Glow Moisturizer
product, we provide a 2 gram product
tester, so that customers can prove the
quality of Glow skincare products for
themselves
Action

04

This month you can enjoy a
10% discount. We aim to
serve our customers to the
best of our ability and with
goods of proven quality.
If you are interested, just
send an email to
glow.skincare@gmail.com
or call (0361)123456.
Action:
Point:
• This month you can enjoy a 10% discount.
• If you are interested, just send an email
to glow.skincare@gmail.com or call
(0361)123456
Explanation:
The last step is to determine the right
action to make customers buy Glow
Moisturizer products, by giving a 10%
discount only for this month and also
directing customers to send order via our
email or by phone